"Our previous experience has been that our stores are most profitable in areas where residents are highly concerned with leading healthy lives. We should therefore build one of our new stores in Plainsville, which clearly has many such residents. Plainsvi

Essay topics:

"Our previous experience has been that our stores are most profitable in areas where residents are highly concerned with leading healthy lives. We should therefore build one of our new stores in Plainsville, which clearly has many such residents. Plainsville merchants report that sales of running shoes and exercise equipment are at all-time highs. The local health club, which nearly closed five years ago due to lack of business, has more members than ever, and the weight-training and aerobics classes are always full. We can even anticipate a new generation of customers: Plainsville's schoolchildren are required to participate in a program called Fitness for Life, which emphasizes the benefits of regular exercise at an early age."

Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.

The store owner has decided to open up a store in Plainsville based on the experience from stores in other areas, increased sales in health equipments, rise in membership in Health clubs and an expected increase in customers looking at compulsory participation in a fitness program. While the evidence used in support the argument maybe true, it does not make a cogent case for opening up a store.

The experience of opening and runnings successfully store in another where the residents were highly concerned leading a healthy life cannot be superimposed onto another area. Although, it might be the case that the people of Plainsville have become more health conscious, there are other factors that may determine their purchasing habits. The evidence presented does not compares the socio-economic and political situation of the two areas. What if, the people of Plainsville are economically poorer that other areas? In such a scenario it would be risky to open up a store there as there would be less profit. The author must present specific evidence that posits argument that both the town are comparable and hence the experience from running store in once town can be used in other.

The author mentions that there is an all-time high in sales of sports shoes and exercise equipments. Along with that, the local health club, weight-training and aerobics classes have seen more members than before. This argument does not provide any clarity. What does the all-time high mean in terms of sales? What do we understand by increased participation and full classes? Considering that five years back the scenario was so bad that local health club was going to close down, a meagre number of members would seem to be a big change. The author does not mention the class size, it could be anywhere from 5 to 50 members per class. And if it is the former, then having a full class does not mean that the business is booming in the area. However, if the author is able to provide evidence that shows that compared to last few years a significant increase is seen in the participation of the people then the evidence would support the decision to open the store.

Furthermore, the assumption is made based on the information that school children who are now being made to participate in a fitness program may become customers of the store in the future. However, there is no evidence that supports this claim of the author. While it might turn out to be true but there is a possibility that the children may not use the service of this store in the future. What if, looking at the similar opportunity another store opens up in the area? A better evidence would be to ask the children directly f they would be interested in taking the services of such a store in future. The present assumption, without any supporting facts is jejune and nugatory in arriving at any decision.

The idea to open a store in Plainsville, a town which is seeing increased interest in fitness of the people seems good. However, the paucity of supporting arguments makes it ambiguous to decide whether this increased interest would be able to help run the store profitably. The author's present arguments do not support the decision to open the store.

Votes
Average: 7 (1 vote)
This essay topic by users
Post date Users Rates Link to Content
2016-10-15 Vaibhav1214 66 view
2016-07-30 testbigabhinav 50 view
2016-07-30 testbigabhinav 70 view
Essay Categories
Essays by user testbigabhinav :

Comments

Grammar and spelling errors:
Line 3, column 374, Rule ID: DID_BASEFORM[3]
Message: The verb 'does' requires base form of the verb: 'compare'
Suggestion: compare
...habits. The evidence presented does not compares the socio-economic and political situat...
^^^^^^^^
Line 7, column 596, Rule ID: IN_PAST[1]
Message: Did you mean: 'in the future'?
Suggestion: in the future
... in taking the services of such a store in future. The present assumption, without any su...
^^^^^^^^^

Discourse Markers used:
['but', 'furthermore', 'hence', 'however', 'if', 'look', 'may', 'so', 'then', 'while']

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance in Part of Speech:
Nouns: 0.232053422371 0.25644967241 90% => OK
Verbs: 0.173622704508 0.15541462614 112% => OK
Adjectives: 0.0834724540902 0.0836205057962 100% => OK
Adverbs: 0.0484140233723 0.0520304965353 93% => OK
Pronouns: 0.016694490818 0.0272364105082 61% => OK
Prepositions: 0.126878130217 0.125424944231 101% => OK
Participles: 0.0484140233723 0.0416121511921 116% => OK
Conjunctions: 2.67794368832 2.79052419416 96% => OK
Infinitives: 0.025041736227 0.026700313972 94% => OK
Particles: 0.0100166944908 0.001811407834 553% => OK
Determiners: 0.136894824708 0.113004496875 121% => OK
Modal_auxiliary: 0.0267111853088 0.0255425247493 105% => OK
WH_determiners: 0.0150250417362 0.0127820249294 118% => OK

Vocabulary words and sentences:
No of characters: 3228.0 2731.13054187 118% => OK
No of words: 554.0 446.07635468 124% => OK
Chars per words: 5.82671480144 6.12365571057 95% => OK
Fourth root words length: 4.85151570047 4.57801047555 106% => OK
words length more than 5 chars: 0.328519855596 0.378187486979 87% => OK
words length more than 6 chars: 0.256317689531 0.287650121315 89% => OK
words length more than 7 chars: 0.175090252708 0.208842608468 84% => OK
words length more than 8 chars: 0.0956678700361 0.135150697306 71% => OK
Word Length SD: 2.67794368832 2.79052419416 96% => OK
Unique words: 249.0 207.018472906 120% => OK
Unique words percentage: 0.449458483755 0.469332199767 96% => OK
Word variations: 52.9970371201 52.1807786196 102% => OK
How many sentences: 26.0 20.039408867 130% => OK
Sentence length: 21.3076923077 23.2022227129 92% => OK
Sentence length SD: 54.425509595 57.7814097925 94% => OK
Chars per sentence: 124.153846154 141.986410481 87% => OK
Words per sentence: 21.3076923077 23.2022227129 92% => OK
Discourse Markers: 0.384615384615 0.724660767414 53% => OK
Paragraphs: 5.0 5.14285714286 97% => OK
Language errors: 2.0 3.58251231527 56% => OK
Readability: 46.9394612608 51.9672348444 90% => OK
Elegance: 1.70629370629 1.8405768891 93% => OK

Coherence and Cohesion:
Essay topic to essay body coherence: 0.131635983983 0.441005458295 30% => The similarity between the topic and the content is low.
Sentence sentence coherence: 0.109558571852 0.135418324435 81% => OK
Sentence sentence coherence SD: 0.0774081572685 0.0829849096947 93% => OK
Sentence paragraph coherence: 0.53694585106 0.58762219726 91% => OK
Sentence paragraph coherence SD: 0.174054432318 0.147661913831 118% => OK
Sentence topic coherence: 0.0581053103305 0.193483328276 30% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0471759067847 0.0970749176394 49% => The sentences are too close to each other.
Paragraph paragraph coherence: 0.508357680743 0.42659136922 119% => OK
Paragraph paragraph coherence SD: 0.0692900255491 0.0774707102158 89% => OK
Paragraph topic coherence: 0.103594926982 0.312017818177 33% => OK
Paragraph topic coherence SD: 0.0466920405951 0.0698173142475 67% => OK

Task Achievement:
Sentences with positive sentiment : 13.0 8.33743842365 156% => OK
Sentences with negative sentiment : 6.0 6.87684729064 87% => OK
Sentences with neutral sentiment: 7.0 4.82512315271 145% => OK
Positive topic words: 11.0 6.46551724138 170% => OK
Negative topic words: 6.0 5.36822660099 112% => OK
Neutral topic words: 4.0 2.82389162562 142% => OK
Total topic words: 21.0 14.657635468 143% => OK
What are sentences with positive/Negative/neutral sentiment?

---------------------
Rates: 70.83 out of 100
Scores by essay e-grader: 4.25 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.