Argument Topic :“In order to reverse the recent decline in our profits, we must reduce operating expenses at Movies Galore’s ten video rental stores. Since we are famous for our special bargains, raising our rental prices is not a viable way to improv

The argument asserts that Movies Galore should reduce operating expense in order to increase its profits and provide some reasons to hold this opinion. While this claim seems convincing at first glance, there are some underlying flaws that raise doubt about the author's recommendation.

The author unfairly assumes that in order to enhance their benefits, they should reduce operating expenses while no evidence is offered to substantiate the causality. We are not informed that what percent of income is devoted to operation? If it is not a huge cost, they would better not reduce their work hours because the money that they can make in those hours may be worth to pay the cost. On the other hand, we are not inform what time is the peak of the sell. If they sell more in the evening, they may reduce the work hours in the morning. For instance, they can open the store late in the morning and close the store late at night.

Second, we are not told if the all stores are in the same area or not. For example, the people living in the a certain area of downtown may be farmers and they used to get up early in the morning and go to bed early in the evening, on the other hand, in other areas may be go to sleep late at night. Therefore, the owner of Movies Galore should determine schedule of his stores based on the area they work.

In addition, we should know that what the range of customers are. If a majority of them are youths, they may work until 6:00 P.M. , then, they do not have enough time to go to store. If they are students they may have class until 6:00 P.M. Another point that the author concern is that the owner wants to keep his fame but they do not consider that if they were not be able to pay their costs including operating expense, they could not get this fame and at worse they might be forced to close their business for ever. On the other hand, they might become fame for their work hours. We do not know if the low price is the only reason.

In sum, this argument lacks enough evidence to prove the conclusion. If the author were to provide concrete evidence regarding above issue and answer the mentioned questions his argument was more convincing.

Votes
Average: 5 (1 vote)
Essay Categories

Grammar and spelling errors:
Line 1, column 263, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...rlying flaws that raise doubt about the authors recommendation. The author unfairly ...
^^^^^^^
Line 3, column 425, Rule ID: BEEN_PART_AGREEMENT[2]
Message: Consider using a past participle here: 'informed'.
Suggestion: informed
...the cost. On the other hand, we are not inform what time is the peak of the sell. If t...
^^^^^^
Line 5, column 106, Rule ID: DT_DT[1]
Message: Maybe you need to remove one determiner so that only 'the' or 'a' is left.
Suggestion: the; a
... not. For example, the people living in the a certain area of downtown may be farmers...
^^^^^
Line 7, column 130, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...re youths, they may work until 6:00 P.M. , then, they do not have enough time to g...
^^
Line 7, column 367, Rule ID: BEEN_PART_AGREEMENT[2]
Message: Consider using a past participle here: 'been'.
Suggestion: been
...y do not consider that if they were not be able to pay their costs including opera...
^^
Line 9, column 117, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...author were to provide concrete evidence regarding above issue and answer the men...
^^

Transition Words or Phrases used:
but, first, if, may, regarding, second, so, then, therefore, while, for example, for instance, in addition, on the other hand

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 47.0 28.8173652695 163% => Less pronouns wanted
Preposition: 50.0 55.5748502994 90% => OK
Nominalization: 11.0 16.3942115768 67% => OK

Performance on vocabulary words:
No of characters: 1791.0 2260.96107784 79% => OK
No of words: 402.0 441.139720559 91% => More content wanted.
Chars per words: 4.4552238806 5.12650576532 87% => OK
Fourth root words length: 4.47771567384 4.56307096286 98% => OK
Word Length SD: 2.16599016649 2.78398813304 78% => OK
Unique words: 186.0 204.123752495 91% => More unique words wanted.
Unique words percentage: 0.462686567164 0.468620217663 99% => OK
syllable_count: 563.4 705.55239521 80% => OK
avg_syllables_per_word: 1.4 1.59920159681 88% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 14.0 4.96107784431 282% => Less pronouns wanted as sentence beginning.
Article: 4.0 8.76447105788 46% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 6.0 4.22255489022 142% => OK

Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 69.171664255 57.8364921388 120% => OK
Chars per sentence: 99.5 119.503703932 83% => OK
Words per sentence: 22.3333333333 23.324526521 96% => OK
Discourse Markers: 6.94444444444 5.70786347227 122% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.105081819851 0.218282227539 48% => OK
Sentence topic coherence: 0.0456846933847 0.0743258471296 61% => OK
Sentence topic coherence SD: 0.0332810728867 0.0701772020484 47% => Sentences are similar to each other.
Paragraph topic coherence: 0.0667067042616 0.128457276422 52% => OK
Paragraph topic coherence SD: 0.0315453653422 0.0628817314937 50% => OK

Essay readability:
automated_readability_index: 10.7 14.3799401198 74% => Automated_readability_index is low.
flesch_reading_ease: 66.07 48.3550499002 137% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.5 12.197005988 78% => OK
coleman_liau_index: 8.88 12.5979740519 70% => OK
dale_chall_readability_score: 7.16 8.32208582834 86% => OK
difficult_words: 62.0 98.500998004 63% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?

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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.