19-)
Two years ago, radio station WCQP in Rockville decided to increase the number of call-in advice programs that it broadcast; since that time, its share of the radio audience in the Rockville listening area has increased significantly. Given WCQP's recent success with call-in advice programming, and citing a nationwide survey indicating that many radio listeners are quite interested in such programs, the station manager of KICK in Medway recommends that KICK include more call-in advice programs in an attempt to gain a larger audience share in its listening area.
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The manager of KICK observes that two years ago, WCQP decided to increase the number of call-in advice programs that it broadcast and after this decision there had been significant increase in its share of the radio audience in Rockville. There is a nationwide survey which also indicates that many radio listeners are quite interested in such call-in advice programs. So, the manager thinks that KICK should also include more call-in advice programs to increase its audience share as well as WCQP. However, before taking such action the following questions are needed to be answered and according to the answers of these questions, they should decide whether or not including more call-in advice programs in the radio station.
First of all, does the increase in share of audience in WCQP derives from the increase in call-in advice programs? There may be another reason that causes to increasing in the number of audience in Rockville who prefer to listen WCQP. If the manager is sure that this the exact reason of gaining more audience then he can start to think about making such decision.
Moreover, the manager should keep in his mind that people’s desire may change from location to location. It may be true that the people in Rockville are interested in such programs but there is no guarantee that the people in Medway also will give the same reaction. WCQP succeded this two years ago in Rockville. We are talking about two years later and different location. Therefore, anticipating same results is not logical. If there is another survey which is dependable and asks the people in survey whether they are interested in such programs and the answer is yes for this question it would be reasonable to make such attempt.
Finally, there is a nationwide survey that may affect the decision of the manager. The manager should ask if this survey is representative to make such decision. Maybe the participants of this survey is not elected in right manner and maybe the results of the survey are not compatible with the desire of people who lives in Medway. Just looking the results of survey and not questioning the content of survey maybe highly misleading.
All in all, the manager should answer the above questions and then take a decision. Otherwise surveys may be misleading.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 386 350
No. of Characters: 1870 1500
No. of Different Words: 161 200
Fourth Root of Number of Words: 4.432 4.7
Average Word Length: 4.845 4.6
Word Length SD: 2.438 2.4
No. of Words greater than 5 chars: 146 100
No. of Words greater than 6 chars: 99 80
No. of Words greater than 7 chars: 65 40
No. of Words greater than 8 chars: 33 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.316 21.0
Sentence Length SD: 10.152 7.5
Use of Discourse Markers (%): 0.789 0.12
Sentence-Text Coherence: 0.327 0.35
Sentence-Para Coherence: 0.521 0.50
Sentence-Sentence Coherence: 0.136 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 190, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...sion there had been significant increase in its share of the radio audience in Ro...
^^
Line 1, column 654, Rule ID: WHETHER[7]
Message: Perhaps you can shorten this phrase to just 'whether'. It is correct though if you mean 'regardless of whether'.
Suggestion: whether
... of these questions, they should decide whether or not including more call-in advice programs ...
^^^^^^^^^^^^^^
Line 2, column 185, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...at causes to increasing in the number of audience in Rockville who prefer to list...
^^
Line 2, column 236, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...in Rockville who prefer to listen WCQP. If the manager is sure that this the exact...
^^
Line 2, column 311, Rule ID: LESS_MORE_THEN[1]
Message: Did you mean 'than'?
Suggestion: than
...e exact reason of gaining more audience then he can start to think about making such...
^^^^
Line 8, column 85, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Otherwise,
...ove questions and then take a decision. Otherwise surveys may be misleading.
^^^^^^^^^
Transition Words or Phrases used:
also, but, finally, first, however, if, look, may, moreover, so, then, therefore, well, talking about, as well as, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 14.0 13.6137724551 103% => OK
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 56.0 55.5748502994 101% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 1919.0 2260.96107784 85% => OK
No of words: 386.0 441.139720559 88% => More content wanted.
Chars per words: 4.97150259067 5.12650576532 97% => OK
Fourth root words length: 4.43248042346 4.56307096286 97% => OK
Word Length SD: 2.54244354279 2.78398813304 91% => OK
Unique words: 166.0 204.123752495 81% => More unique words wanted.
Unique words percentage: 0.430051813472 0.468620217663 92% => More unique words wanted or less content wanted.
syllable_count: 596.7 705.55239521 85% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 57.8075899128 57.8364921388 100% => OK
Chars per sentence: 101.0 119.503703932 85% => OK
Words per sentence: 20.3157894737 23.324526521 87% => OK
Discourse Markers: 6.68421052632 5.70786347227 117% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.298589737988 0.218282227539 137% => OK
Sentence topic coherence: 0.100435868651 0.0743258471296 135% => OK
Sentence topic coherence SD: 0.132970238405 0.0701772020484 189% => OK
Paragraph topic coherence: 0.163486047781 0.128457276422 127% => OK
Paragraph topic coherence SD: 0.168212979188 0.0628817314937 268% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 12.1 14.3799401198 84% => Automated_readability_index is low.
flesch_reading_ease: 59.64 48.3550499002 123% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 11.55 12.5979740519 92% => OK
dale_chall_readability_score: 7.45 8.32208582834 90% => OK
difficult_words: 69.0 98.500998004 70% => More difficult words wanted.
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.