According to a recent report from our marketing department , during last year ,fewer people attended Super Screen-produced movies than in any other year. And yet, the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public’s lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.
The argument in the memo stating that Super Screen movie production company has to invest more is lacking a proper backdrop.
First and the foremost, the argument suggests that more postive reviews have been made in the past year. this is contradicted by saying that only a few people attended the films that very year. So,it clearly states that out the few people the majority of them had postitive reviews which doesn't suggest that a larger percentage of all people liked the films. For example, before the past year maybe a hundred people watched the films by the production company out of which 40 people liked it accounting for 40 percentage but in the past year lets say 50 percentage of 10 people liked the film. this implies that even if the percentage is higher , doesn't mean the film is doing good.
Also , there is no evidence that the production company made good films or bad films in the previous years. only one thing is evident that only fewer people attended the films than any other year. this might be because the films were not in interest to the people or the company might have had a really bad history of failed films in the past.
A much more rigorous survey has to be carried out in order to point the real reasons for the less reception of the movies.
While it might be true that the advertisements play a vital role in bringing people towards a movie,they may as well increase the expectations by false notions and thereby cause much more disastrous results.A solution to the situation would be to understand the needs of the viewers and implement them in the movies to attract its veiwers.
The argument though right in some aspects fails to convince that advertising the only solution for the production company to invest.A much detailed survey of the movies the people like and portraying their interests might also serve as the best action at this point.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 2.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 8 15
No. of Words: 337 350
No. of Characters: 1529 1500
No. of Different Words: 165 200
Fourth Root of Number of Words: 4.285 4.7
Average Word Length: 4.537 4.6
Word Length SD: 2.343 2.4
No. of Words greater than 5 chars: 97 100
No. of Words greater than 6 chars: 69 80
No. of Words greater than 7 chars: 40 40
No. of Words greater than 8 chars: 21 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 42.125 21.0
Sentence Length SD: 16.12 7.5
Use of Discourse Markers (%): 0.75 0.12
Sentence-Text Coherence: 0.458 0.35
Sentence-Para Coherence: 0.88 0.50
Sentence-Sentence Coherence: 0.199 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 7, column 24, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ackdrop. First and the foremost, the argument suggests that more postive ...
^^
Line 7, column 107, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: This
...eviews have been made in the past year. this is contradicted by saying that only a f...
^^^^
Line 7, column 198, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , it
...le attended the films that very year. So,it clearly states that out the few people ...
^^^
Line 7, column 290, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...ity of them had postitive reviews which doesnt suggest that a larger percentage of all...
^^^^^^
Line 7, column 526, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...iked it accounting for 40 percentage but in the past year lets say 50 percentage ...
^^
Line 7, column 597, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: This
...percentage of 10 people liked the film. this implies that even if the percentage is ...
^^^^
Line 7, column 647, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...es that even if the percentage is higher , doesnt mean the film is doing good. ...
^^
Line 7, column 650, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...that even if the percentage is higher , doesnt mean the film is doing good. Al...
^^^^^^
Line 13, column 5, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...ean the film is doing good. Also , there is no evidence that the productio...
^^
Line 13, column 109, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Only
...lms or bad films in the previous years. only one thing is evident that only fewer pe...
^^^^
Line 13, column 198, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: This
...attended the films than any other year. this might be because the films were not in ...
^^^^
Line 21, column 23, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...e movies. While it might be true that the advertisements play a vital rol...
^^
Line 21, column 101, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , they
... role in bringing people towards a movie,they may as well increase the expectations b...
^^^^^
Line 21, column 209, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: A
...reby cause much more disastrous results.A solution to the situation would be to u...
^
Line 27, column 133, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: A
...on for the production company to invest.A much detailed survey of the movies the ...
^
Line 27, column 268, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...serve as the best action at this point.
^^^
Transition Words or Phrases used:
also, but, first, if, may, really, so, well, while, as to, for example
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 12.0 19.6327345309 61% => OK
Auxiliary verbs: 6.0 12.9520958084 46% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 23.0 28.8173652695 80% => OK
Preposition: 39.0 55.5748502994 70% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 1588.0 2260.96107784 70% => OK
No of words: 331.0 441.139720559 75% => More content wanted.
Chars per words: 4.79758308157 5.12650576532 94% => OK
Fourth root words length: 4.26537283232 4.56307096286 93% => OK
Word Length SD: 2.38966216441 2.78398813304 86% => OK
Unique words: 169.0 204.123752495 83% => More unique words wanted.
Unique words percentage: 0.510574018127 0.468620217663 109% => OK
syllable_count: 469.8 705.55239521 67% => OK
avg_syllables_per_word: 1.4 1.59920159681 88% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 12.0 19.7664670659 61% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 27.0 22.8473053892 118% => OK
Sentence length SD: 78.2170679725 57.8364921388 135% => OK
Chars per sentence: 132.333333333 119.503703932 111% => OK
Words per sentence: 27.5833333333 23.324526521 118% => OK
Discourse Markers: 5.83333333333 5.70786347227 102% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 16.0 5.25449101796 305% => Less language errors wanted.
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.186488296334 0.218282227539 85% => OK
Sentence topic coherence: 0.0747946604992 0.0743258471296 101% => OK
Sentence topic coherence SD: 0.0591563078871 0.0701772020484 84% => OK
Paragraph topic coherence: 0.0858002479484 0.128457276422 67% => OK
Paragraph topic coherence SD: 0.0589053183009 0.0628817314937 94% => OK
Essay readability:
automated_readability_index: 15.0 14.3799401198 104% => OK
flesch_reading_ease: 60.99 48.3550499002 126% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 10.86 12.5979740519 86% => OK
dale_chall_readability_score: 8.12 8.32208582834 98% => OK
difficult_words: 66.0 98.500998004 67% => More difficult words wanted.
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 12.8 11.1389221557 115% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.