"According to a recent report by our marketing department, during the past year, fewer people attended Super Screen produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the last year. Clearly, the content of these reviews is not reaching enough of our prospective viewers. Thus, the problem lies not in the quality of our movies but with public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater quantity of its budget next year to reaching the public through advertising."
The following argument is flawed for numerous reasons. Primarily, the argument with little justification substantiate the claim that the quality of the movie is good but the publicity is not good. Little did the author of the argument realized that if quality of a product is good then it does not need publicity.
The author of the argument failed to understand that clients are biggest advertisers of a product. Had the product been very good it would be referred to another person by the same client. When the client of the company likes the product he or she will definitely refer to there friends and relatives. If the quality of the movie was very good then the movie would have been people watched it should have referred the movie to its friends. People go for a movie after look the reviews and rating of the movie. If quality of the movie was good then more people should have gone to watch that movie after looking at the rating and reviews. Moreover, the decrease in viewers means that quality of the movie is not up to the mark.
The argument is based on an unwarranted assumption that the increasing the share of advertisement would increase in the viewers. If we increase the budget in advertisement we should discount the budget in quality. If quality is decreased then the movie might show negative review which means the movie cannot increase the viewers. Increasing the budget in advertisement is not viable. Nowadays with the increase in use of social media one can easily advertise there product with less budget. The argument's conclusion to increase the budget for advertisement will not work at all.
Moreover, the statement claims to have received many positive reviews but the biggest negative review is decrease in viewers. Since only small number of viewers have watched the movie, the number of reviews received by the movie might not represent the actual quality. If the movie had huge number of viewers and huge number of people had reviewed it the review could be taken into account. The argument will very little number of reviews claims that is quality of movie is not the problem which is completely wrong.
The statement is seriously flawed due to aforementioned arguments. The argument has failed to give the reason with evidence for having decrease in viewers and substantiate its claim with only superficial study on this issue.
Comments
Essay evaluations by e-grader
Grammar and spelling errors:
Line 3, column 62, Rule ID: THE_SUPERLATIVE[2]
Message: A determiner is probably missing here: 'are the biggest'.
Suggestion: are the biggest
...ument failed to understand that clients are biggest advertisers of a product. Had the produ...
^^^^^^^^^^^
Line 3, column 303, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...y refer to there friends and relatives. If the quality of the movie was very good ...
^^
Line 5, column 130, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...tisement would increase in the viewers. If we increase the budget in advertisement...
^^
Line 5, column 215, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... should discount the budget in quality. If quality is decreased then the movie mig...
^^
Line 5, column 497, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'arguments'' or 'argument's'?
Suggestion: arguments'; argument's
...ise there product with less budget. The arguments conclusion to increase the budget for a...
^^^^^^^^^
Line 9, column 68, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...flawed due to aforementioned arguments. The argument has failed to give the reason ...
^^^
Transition Words or Phrases used:
but, if, look, moreover, so, then
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 18.0 28.8173652695 62% => OK
Preposition: 52.0 55.5748502994 94% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 1978.0 2260.96107784 87% => OK
No of words: 403.0 441.139720559 91% => More content wanted.
Chars per words: 4.90818858561 5.12650576532 96% => OK
Fourth root words length: 4.48049772903 4.56307096286 98% => OK
Word Length SD: 2.57468772181 2.78398813304 92% => OK
Unique words: 163.0 204.123752495 80% => More unique words wanted.
Unique words percentage: 0.404466501241 0.468620217663 86% => More unique words wanted or less content wanted.
syllable_count: 618.3 705.55239521 88% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 0.0 4.96107784431 0% => OK
Article: 11.0 8.76447105788 126% => OK
Subordination: 7.0 2.70958083832 258% => Less adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 28.7554881575 57.8364921388 50% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 89.9090909091 119.503703932 75% => OK
Words per sentence: 18.3181818182 23.324526521 79% => OK
Discourse Markers: 1.5 5.70786347227 26% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.172714730282 0.218282227539 79% => OK
Sentence topic coherence: 0.0588937143773 0.0743258471296 79% => OK
Sentence topic coherence SD: 0.0690206283005 0.0701772020484 98% => OK
Paragraph topic coherence: 0.0897724488889 0.128457276422 70% => OK
Paragraph topic coherence SD: 0.0767233900456 0.0628817314937 122% => OK
Essay readability:
automated_readability_index: 10.9 14.3799401198 76% => Automated_readability_index is low.
flesch_reading_ease: 61.67 48.3550499002 128% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.1 12.197005988 75% => OK
coleman_liau_index: 11.2 12.5979740519 89% => OK
dale_chall_readability_score: 7.15 8.32208582834 86% => OK
difficult_words: 67.0 98.500998004 68% => More difficult words wanted.
linsear_write_formula: 8.5 12.3882235529 69% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Grammar and spelling errors:
Line 3, column 62, Rule ID: THE_SUPERLATIVE[2]
Message: A determiner is probably missing here: 'are the biggest'.
Suggestion: are the biggest
...ument failed to understand that clients are biggest advertisers of a product. Had the produ...
^^^^^^^^^^^
Line 3, column 303, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...y refer to there friends and relatives. If the quality of the movie was very good ...
^^
Line 5, column 130, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...tisement would increase in the viewers. If we increase the budget in advertisement...
^^
Line 5, column 215, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... should discount the budget in quality. If quality is decreased then the movie mig...
^^
Line 5, column 497, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'arguments'' or 'argument's'?
Suggestion: arguments'; argument's
...ise there product with less budget. The arguments conclusion to increase the budget for a...
^^^^^^^^^
Line 9, column 68, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...flawed due to aforementioned arguments. The argument has failed to give the reason ...
^^^
Transition Words or Phrases used:
but, if, look, moreover, so, then
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 18.0 28.8173652695 62% => OK
Preposition: 52.0 55.5748502994 94% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 1978.0 2260.96107784 87% => OK
No of words: 403.0 441.139720559 91% => More content wanted.
Chars per words: 4.90818858561 5.12650576532 96% => OK
Fourth root words length: 4.48049772903 4.56307096286 98% => OK
Word Length SD: 2.57468772181 2.78398813304 92% => OK
Unique words: 163.0 204.123752495 80% => More unique words wanted.
Unique words percentage: 0.404466501241 0.468620217663 86% => More unique words wanted or less content wanted.
syllable_count: 618.3 705.55239521 88% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 0.0 4.96107784431 0% => OK
Article: 11.0 8.76447105788 126% => OK
Subordination: 7.0 2.70958083832 258% => Less adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 28.7554881575 57.8364921388 50% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 89.9090909091 119.503703932 75% => OK
Words per sentence: 18.3181818182 23.324526521 79% => OK
Discourse Markers: 1.5 5.70786347227 26% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.172714730282 0.218282227539 79% => OK
Sentence topic coherence: 0.0588937143773 0.0743258471296 79% => OK
Sentence topic coherence SD: 0.0690206283005 0.0701772020484 98% => OK
Paragraph topic coherence: 0.0897724488889 0.128457276422 70% => OK
Paragraph topic coherence SD: 0.0767233900456 0.0628817314937 122% => OK
Essay readability:
automated_readability_index: 10.9 14.3799401198 76% => Automated_readability_index is low.
flesch_reading_ease: 61.67 48.3550499002 128% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.1 12.197005988 75% => OK
coleman_liau_index: 11.2 12.5979740519 89% => OK
dale_chall_readability_score: 7.15 8.32208582834 86% => OK
difficult_words: 67.0 98.500998004 68% => More difficult words wanted.
linsear_write_formula: 8.5 12.3882235529 69% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.