Advertising with Cable Communications Corp. is the most effective way to increase a company’s profits. Recently, Adams Car Dealership began advertising with Cable Communications, and over a subsequent 30-day period, the dealership’s sales rose 15% over sales the previous month. In addition, the company’s customer ratings show that people who purchase newcars from Adams are more satisfied with the quality and performance of their vehicles than are car dealership customers on average. Customer satisfaction has been found to be a key factor in positive word-of-mouth publicity.”
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The argument that the most effective way to increase profits in a company is through advertisement with cable communications Corp may seem logical at first glance. However, the argument is based on certain assumptions about how a car dealer was able to increase sales through the cable communications Corp. Therefore the argument is fundamentally flawed and unconvincing.
First, the author assumed that the dealership sales increased by 15% when compared to that of the previous month simply because the advertisement was aired for a subsequent 30 day period. The author failed to put into consideration the other factors that might have caused the increase. The car dealership might have advertised in a popularly watched program in the cable Corp, viewerships are usually at a high level for programs that are popular and this might have made more people know about the product. Also the author did not establish the relationship between the advertisement and increased rate of purchase. Indeed, more people might have gotten to know about the dealership through the advertisement but that does not mean that more people will purchase cars from them. If there was a deliberate attempt to know how the new customers got to know about them then this argument would have been valid.
I’m addition, the writer assumes that the company’s customers ratings indicating that customers who purchased cars from Adam’s dealership are more satisfied than other car dealerships are as a result of the advertisement made on the cable communications corps. Advertisement can only increase the publicity of a brand but cannot increase the quality and performance of a product. The highly praised quality of the cars can only be attributed to the company selling cars of good quality, no form of advertisement can cause this to happen.
Also, the author failed to account for other publicity measures taken by the dealership company. The company might have also along side the cable communications advertisement paid social media influencers to influence the company on social media or even paid for paid-advertisements on google, YouTube and other platforms.
The company might have invested in a very expensive and entertaining advertisement which has successfully captured the heart of many. For example, Toyota car brand became so popular due to an advertisement that was aired in 2004 which won the heart of many. Toyota had done previous advertisements on cable communications corps that only few people had noticed because the content of the advertisements had not been catchy enough. Therefore, the kind of advert the car dealership had done might have caused the increase in purchase.
This argument is based on so many assumptions that the writer had way to proof. The writer could not establish a direct relationship between the increase in sales and the advertisement. The author also assumed that the company did not put in place other means of advertisement aside from the cable communications Corp. There was also a misinterpretation of the customers quality satisfaction with publicity. The author depended on so many assumptions that proved the argument unwarranted.
Comments
Essay evaluations by e-grader
Grammar and spelling errors:
Line 3, column 510, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...ade more people know about the product. Also the author did not establish the relati...
^^^^
Line 3, column 782, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...re people will purchase cars from them. If there was a deliberate attempt to know ...
^^
Line 7, column 126, Rule ID: ALONG_SIDE[1]
Message: Did you mean 'alongside'?
Suggestion: alongside
...ip company. The company might have also along side the cable communications advertisement ...
^^^^^^^^^^
Line 12, column 409, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...rs quality satisfaction with publicity. The author depended on so many assumptions ...
^^^
Transition Words or Phrases used:
also, but, first, however, if, may, so, then, therefore, for example, kind of, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 19.6327345309 81% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 18.0 13.6137724551 132% => OK
Pronoun: 21.0 28.8173652695 73% => OK
Preposition: 62.0 55.5748502994 112% => OK
Nominalization: 24.0 16.3942115768 146% => OK
Performance on vocabulary words:
No of characters: 2689.0 2260.96107784 119% => OK
No of words: 506.0 441.139720559 115% => OK
Chars per words: 5.31422924901 5.12650576532 104% => OK
Fourth root words length: 4.7428307748 4.56307096286 104% => OK
Word Length SD: 3.11663337335 2.78398813304 112% => OK
Unique words: 217.0 204.123752495 106% => OK
Unique words percentage: 0.428853754941 0.468620217663 92% => More unique words wanted or less content wanted.
syllable_count: 843.3 705.55239521 120% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 14.0 8.76447105788 160% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 50.3365234741 57.8364921388 87% => OK
Chars per sentence: 116.913043478 119.503703932 98% => OK
Words per sentence: 22.0 23.324526521 94% => OK
Discourse Markers: 3.91304347826 5.70786347227 69% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 13.0 8.20758483034 158% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.359091563071 0.218282227539 165% => OK
Sentence topic coherence: 0.102674245517 0.0743258471296 138% => OK
Sentence topic coherence SD: 0.0872992960089 0.0701772020484 124% => OK
Paragraph topic coherence: 0.197413075818 0.128457276422 154% => OK
Paragraph topic coherence SD: 0.061559420384 0.0628817314937 98% => OK
Essay readability:
automated_readability_index: 14.6 14.3799401198 102% => OK
flesch_reading_ease: 40.69 48.3550499002 84% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.1 12.197005988 107% => OK
coleman_liau_index: 13.52 12.5979740519 107% => OK
dale_chall_readability_score: 8.0 8.32208582834 96% => OK
difficult_words: 105.0 98.500998004 107% => OK
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Grammar and spelling errors:
Line 3, column 510, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Also,
...ade more people know about the product. Also the author did not establish the relati...
^^^^
Line 3, column 782, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...re people will purchase cars from them. If there was a deliberate attempt to know ...
^^
Line 7, column 126, Rule ID: ALONG_SIDE[1]
Message: Did you mean 'alongside'?
Suggestion: alongside
...ip company. The company might have also along side the cable communications advertisement ...
^^^^^^^^^^
Line 12, column 409, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...rs quality satisfaction with publicity. The author depended on so many assumptions ...
^^^
Transition Words or Phrases used:
also, but, first, however, if, may, so, then, therefore, for example, kind of, as a result
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 19.6327345309 81% => OK
Auxiliary verbs: 15.0 12.9520958084 116% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 18.0 13.6137724551 132% => OK
Pronoun: 21.0 28.8173652695 73% => OK
Preposition: 62.0 55.5748502994 112% => OK
Nominalization: 24.0 16.3942115768 146% => OK
Performance on vocabulary words:
No of characters: 2689.0 2260.96107784 119% => OK
No of words: 506.0 441.139720559 115% => OK
Chars per words: 5.31422924901 5.12650576532 104% => OK
Fourth root words length: 4.7428307748 4.56307096286 104% => OK
Word Length SD: 3.11663337335 2.78398813304 112% => OK
Unique words: 217.0 204.123752495 106% => OK
Unique words percentage: 0.428853754941 0.468620217663 92% => More unique words wanted or less content wanted.
syllable_count: 843.3 705.55239521 120% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 14.0 8.76447105788 160% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 50.3365234741 57.8364921388 87% => OK
Chars per sentence: 116.913043478 119.503703932 98% => OK
Words per sentence: 22.0 23.324526521 94% => OK
Discourse Markers: 3.91304347826 5.70786347227 69% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 13.0 8.20758483034 158% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.359091563071 0.218282227539 165% => OK
Sentence topic coherence: 0.102674245517 0.0743258471296 138% => OK
Sentence topic coherence SD: 0.0872992960089 0.0701772020484 124% => OK
Paragraph topic coherence: 0.197413075818 0.128457276422 154% => OK
Paragraph topic coherence SD: 0.061559420384 0.0628817314937 98% => OK
Essay readability:
automated_readability_index: 14.6 14.3799401198 102% => OK
flesch_reading_ease: 40.69 48.3550499002 84% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.1 12.197005988 107% => OK
coleman_liau_index: 13.52 12.5979740519 107% => OK
dale_chall_readability_score: 8.0 8.32208582834 96% => OK
difficult_words: 105.0 98.500998004 107% => OK
linsear_write_formula: 11.5 12.3882235529 93% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.