Argument Topic: "The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
In the memo, the advertising director says that the company should increase its budget for advertising purposes as the movies are not reaching out the public. He makes this announcement based on the reasons that most reviews are positive about the quality of the movies but the movies are not getting popular. So, he has made the recommendation to increase the advertising budget. Before the recommendations get materialised, a few questions need to be answered.
First of all, who gives these positive reviews? Do the reviewers represent the people of all ages? It is possible that most of the reviewrs are not adults. They might consist of children and adolescents. If they are are children and teens, do their interests attract the adults? Adults might not be interested in the shows, which contain cartoon or anime elements. If this is true, then the conclusion drawn in the argument are weakened.
Finally, the arugemnet claims that the company's problem lies not with quality of the products. But, it is possible that the main problem with the company perhaps is the quality of the contents they produce. They may produce the contents, which are not qualified to watch. They may produce the contents which attract a small portion of the people, who do not have much knowledge about the quality. If this is true, the argument does not hold water.
The argument, as it stands now, is flawed due to its over reliance on multiple unwarranted assumptions. If these questions are answered, and the authority offers more evidence conducted based on scientific research method, then it will be possible to examine the viability of increasing the advertising budget to make the contents popular.
Grammar and spelling errors:
Line 1, column 317, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...e movies are not getting popular. So, he has made the recommendation to increase ...
^^
Line 3, column 213, Rule ID: ENGLISH_WORD_REPEAT_RULE
Message: Possible typo: you repeated a word
Suggestion: are
...st of children and adolescents. If they are are children and teens, do their interests ...
^^^^^^^
Transition Words or Phrases used:
but, finally, first, if, may, so, then, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 5.0 11.1786427146 45% => More conjunction wanted.
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 24.0 28.8173652695 83% => OK
Preposition: 28.0 55.5748502994 50% => More preposition wanted.
Nominalization: 8.0 16.3942115768 49% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1420.0 2260.96107784 63% => OK
No of words: 281.0 441.139720559 64% => More content wanted.
Chars per words: 5.05338078292 5.12650576532 99% => OK
Fourth root words length: 4.09427095027 4.56307096286 90% => OK
Word Length SD: 2.73826709074 2.78398813304 98% => OK
Unique words: 149.0 204.123752495 73% => More unique words wanted.
Unique words percentage: 0.53024911032 0.468620217663 113% => OK
syllable_count: 436.5 705.55239521 62% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 15.0 22.8473053892 66% => The Avg. Sentence Length is relatively short.
Sentence length SD: 47.5264708568 57.8364921388 82% => OK
Chars per sentence: 78.8888888889 119.503703932 66% => OK
Words per sentence: 15.6111111111 23.324526521 67% => OK
Discourse Markers: 2.88888888889 5.70786347227 51% => More transition words/phrases wanted.
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0976777804409 0.218282227539 45% => OK
Sentence topic coherence: 0.0278126573005 0.0743258471296 37% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0358152881485 0.0701772020484 51% => OK
Paragraph topic coherence: 0.0554331399203 0.128457276422 43% => OK
Paragraph topic coherence SD: 0.0425939746753 0.0628817314937 68% => OK
Essay readability:
automated_readability_index: 10.2 14.3799401198 71% => Automated_readability_index is low.
flesch_reading_ease: 56.25 48.3550499002 116% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.1 12.197005988 75% => OK
coleman_liau_index: 11.71 12.5979740519 93% => OK
dale_chall_readability_score: 8.59 8.32208582834 103% => OK
difficult_words: 75.0 98.500998004 76% => More difficult words wanted.
linsear_write_formula: 7.0 12.3882235529 57% => Linsear_write_formula is low.
gunning_fog: 8.0 11.1389221557 72% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
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It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.
Rates: 16.67 out of 100
Scores by essay e-grader: 1.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.