As the argument asserts, the advertising director is worried about the less annual number of people attending Super Screen movies this year. While based on the report from marketing department, positive review of their movies have increased for specific products. The director also believes that these reviews are not yet enough and concludes that all these facts are due to low awareness of the public about their high quality movies and would be fixed by increasing the advertisement. This argument seems flawed in some respects which would be elaborated in this issue.
First of all, the decrease in new consumers might be because of some reasons other than the low awareness of the public. For example this can be an influence of global modernization which leads people to entertain themselves via different ways, including video games or social media. As one spends more time in surfing the internet and social media, less time might remain for watching movies.
Furthermore, receiving positive reviews from audiences does not necessarily mean that the company is thriving. although this is a good thing, managers should focus on making advances in their quality level based on negative reviews and claims as well. Unfortunately some firms get to a state of narcissism which prevents them from reaching higher levels or remaining aware of their peers.
Finally, the marketing department has mentioned positive reviews in a "specific field" which is a good clue to follow in order to find out their main audiences and also developing their products in this special area as a competitive edge for their company in the market and reach a good placement and market share in comparison with other movie producers.
In conclusion, this might be beneficial for the company to make more research concerning their audience segmentation and their preferences as well as implementing survey researches through public, in order to find the reason of their failure in expanding their market. they can also start observing their rivals and trying to introduce new products based on the desires of modern society.
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 11 15
No. of Words: 340 350
No. of Characters: 1735 1500
No. of Different Words: 190 200
Fourth Root of Number of Words: 4.294 4.7
Average Word Length: 5.103 4.6
Word Length SD: 2.606 2.4
No. of Words greater than 5 chars: 126 100
No. of Words greater than 6 chars: 91 80
No. of Words greater than 7 chars: 70 40
No. of Words greater than 8 chars: 44 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 30.909 21.0
Sentence Length SD: 15.768 7.5
Use of Discourse Markers (%): 0.636 0.12
Sentence-Text Coherence: 0.348 0.35
Sentence-Para Coherence: 0.66 0.50
Sentence-Sentence Coherence: 0.063 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 112, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Although
...rily mean that the company is thriving. although this is a good thing, managers should f...
^^^^^^^^
Line 7, column 69, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...tment has mentioned positive reviews in a 'specific field' which is a g...
^
Line 9, column 270, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: They
...heir failure in expanding their market. they can also start observing their rivals a...
^^^^
Transition Words or Phrases used:
also, finally, first, furthermore, if, so, well, while, for example, in conclusion, as well as, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 19.6327345309 56% => More to be verbs wanted.
Auxiliary verbs: 8.0 12.9520958084 62% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 46.0 55.5748502994 83% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 1786.0 2260.96107784 79% => OK
No of words: 340.0 441.139720559 77% => More content wanted.
Chars per words: 5.25294117647 5.12650576532 102% => OK
Fourth root words length: 4.29407602571 4.56307096286 94% => OK
Word Length SD: 2.71574290307 2.78398813304 98% => OK
Unique words: 195.0 204.123752495 96% => OK
Unique words percentage: 0.573529411765 0.468620217663 122% => OK
syllable_count: 545.4 705.55239521 77% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 13.0 19.7664670659 66% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 75.6981705047 57.8364921388 131% => OK
Chars per sentence: 137.384615385 119.503703932 115% => OK
Words per sentence: 26.1538461538 23.324526521 112% => OK
Discourse Markers: 8.30769230769 5.70786347227 146% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 4.0 6.88822355289 58% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.15824603908 0.218282227539 72% => OK
Sentence topic coherence: 0.0623857652126 0.0743258471296 84% => OK
Sentence topic coherence SD: 0.0781933604027 0.0701772020484 111% => OK
Paragraph topic coherence: 0.0854498791145 0.128457276422 67% => OK
Paragraph topic coherence SD: 0.069877129514 0.0628817314937 111% => OK
Essay readability:
automated_readability_index: 16.4 14.3799401198 114% => OK
flesch_reading_ease: 45.09 48.3550499002 93% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 13.47 12.5979740519 107% => OK
dale_chall_readability_score: 9.48 8.32208582834 114% => OK
difficult_words: 98.0 98.500998004 99% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.