Argument Topic: "The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
According to the memo from the advertising director of the Super Screen Movie Production Company, the company is deciding to allocate greater share of their budget for the next year to create public awareness through advertising. This suggestion is based on the inference gathered by the marketing team about the past years movie reviews being increased in percent despite of less people watching their movies. The claim can be considered validate if the company is able to answer the following questions.
First of all, there could be a possibility that the company has a star rating system instead of a comment section for reviews and hence the viewers have to rate the movies in stars. If they find the movie just okay, they can still give it a three star which is considered as a positive review as per the review algorithm. There could also be a possibility that the algorithm had some issues and gave positive reviews for all he reviews.For example, one star was also considered as positive and a five star too. This could be the reason why even with less number of viewers there was an increased percentage of reviews give by them. If any of the above are true, the argument is enfeebled
Second of all, there is no count given of the number of viewers that the Super Screen Movie Production Company had before last year. There might be a case, that the company had about 100 viewers before last year and 95 viewers last year. This kind of difference does not account to any significant change in the statistics and hence cannot be considered vital. There may be a high possibility that before last year the movies did not get any reviews from the viewers and got some last year. This could be one of the reasons for the reports given by the marketing department about the increase in reviews. This does not have anything to do with the reach of the movies shown by Super Screen Movie Production Company. If any of the above hold water, the proposal cannot be judged,
Finally, the company belives that the issue of not getting more views is because of the lack of awareness of these movies. The comapany also asserts that the quality of the movie is not a problem. This could not be true. There could be a probability that the movies that are shown by the production company are not of good quality of standard. The movies could be poorly directed and pictured and hence does not get as many views as it should. There could also be a case, that production is restricted to a certain genre which is not as popular as the other and hence lacks in geting people to watch it. And hence, the main issue is being negalected and some obscure conclusion is being drawn by poor statitics and analytics. If any of the are true ,then the negotiation lacks value.
In conclusion, the prompt, as it stands now, is based on some unwarranted assupmtions which require proper evalutation to be considered valid. If the company is able to provide a detailed claim on this topid - perhaps like a systematic study about the past years statistic ) then the inference of investing more on creating awareness about the movies produced by the Super Screen Movie Production Company could be considered lethal.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 8 2
No. of Spelling Errors: 12 2
No. of Sentences: 25 15
No. of Words: 563 350
No. of Characters: 2584 1500
No. of Different Words: 226 200
Fourth Root of Number of Words: 4.871 4.7
Average Word Length: 4.59 4.6
Word Length SD: 2.414 2.4
No. of Words greater than 5 chars: 162 100
No. of Words greater than 6 chars: 121 80
No. of Words greater than 7 chars: 72 40
No. of Words greater than 8 chars: 52 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.52 21.0
Sentence Length SD: 9.012 7.5
Use of Discourse Markers (%): 0.68 0.12
Sentence-Text Coherence: 0.304 0.35
Sentence-Para Coherence: 0.483 0.50
Sentence-Sentence Coherence: 0.077 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 319, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'years'' or 'year's'?
Suggestion: years'; year's
...ed by the marketing team about the past years movie reviews being increased in percen...
^^^^^
Line 1, column 377, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun people is countable.
Suggestion: fewer
...s being increased in percent despite of less people watching their movies. The clai...
^^^^
Line 3, column 437, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: For
...ave positive reviews for all he reviews.For example, one star was also considered a...
^^^
Line 3, column 688, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...bove are true, the argument is enfeebled Second of all, there is no count given o...
^^^^^^
Line 5, column 779, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ld water, the proposal cannot be judged, Finally, the company belives that the is...
^^^^^
Line 7, column 737, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...poor statitics and analytics. If any of the are true ,then the negotiation lacks value....
^^^^^^^
Line 7, column 749, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma, but not before the comma
Suggestion: ,
...cs and analytics. If any of the are true ,then the negotiation lacks value. In ...
^^
Line 9, column 144, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...per evalutation to be considered valid. If the company is able to provide a detail...
^^
Line 9, column 258, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'years'' or 'year's'?
Suggestion: years'; year's
... like a systematic study about the past years statistic then the inference of invest...
^^^^^
Line 9, column 273, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...tic study about the past years statistic then the inference of investing more on ...
^^
Transition Words or Phrases used:
also, finally, first, hence, if, may, second, so, still, then, for example, in conclusion, kind of, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 38.0 19.6327345309 194% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 28.0 28.8173652695 97% => OK
Preposition: 71.0 55.5748502994 128% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 2643.0 2260.96107784 117% => OK
No of words: 562.0 441.139720559 127% => OK
Chars per words: 4.70284697509 5.12650576532 92% => OK
Fourth root words length: 4.86893614481 4.56307096286 107% => OK
Word Length SD: 2.47182317367 2.78398813304 89% => OK
Unique words: 232.0 204.123752495 114% => OK
Unique words percentage: 0.4128113879 0.468620217663 88% => More unique words wanted or less content wanted.
syllable_count: 837.9 705.55239521 119% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 9.0 4.96107784431 181% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 6.0 2.70958083832 221% => Less adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 56.8051423429 57.8364921388 98% => OK
Chars per sentence: 114.913043478 119.503703932 96% => OK
Words per sentence: 24.4347826087 23.324526521 105% => OK
Discourse Markers: 4.86956521739 5.70786347227 85% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 10.0 5.25449101796 190% => OK
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.239589577771 0.218282227539 110% => OK
Sentence topic coherence: 0.076468408842 0.0743258471296 103% => OK
Sentence topic coherence SD: 0.0880909313565 0.0701772020484 126% => OK
Paragraph topic coherence: 0.161336913666 0.128457276422 126% => OK
Paragraph topic coherence SD: 0.0995078553321 0.0628817314937 158% => OK
Essay readability:
automated_readability_index: 12.9 14.3799401198 90% => Automated_readability_index is low.
flesch_reading_ease: 55.58 48.3550499002 115% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 10.28 12.5979740519 82% => OK
dale_chall_readability_score: 7.44 8.32208582834 89% => OK
difficult_words: 93.0 98.500998004 94% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.