Essay topics: "Over the past year, our late-night news program has devoted increasingly more time to covering national news and less time to covering weather and local news. During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news. In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs."
The argument presented here by the author is claiming that to get the advertising contracts and to attract more viewers to the channel, the time devoted to national news in the late-night news program should be replaced by local news and weather information. This argument is somehow correct but calls for other evidences to support the claim. Following evidences are the reasons which can be nullified only in the presence of the evidences, which are absent in the argument.
Starting with the timing mentioned, the late-night programs are now devoting more time to national news but lesser time to the national news and weather news, it highlights that they have not completely removed the national news and weather news. Both are still present, then cause of less viewership can be the time frame allocated to the national news and the weather news, not the duration of the program. Hence, removing the national programs entirely from the late-night programs could not be inferenced as a solution.
Moreover, as they mentioned that now only they have started running the national news in the late-night program, there could be other reason affecting the viewership rather than the program like behaviour pattern. For example, in winters people tend to sleep early due to decreased temperatures at nights, whereas in summers people usually sleep late. Change in viewership could be affected by this factor. The author should provide a summary of actual viewership and percent drop in the viewership considering all the possible factors in the mind.
Additionally, the author has not provided any quantitave analysis on the number of advertising contractors. Evidences which shows that the less viewership due to the national news in the late-night programs is not presented. Lack of evidence on this part calls for more specific reasons for loss of advertising contracts. Other reason for the loss of contractors could be external. Other channels might be offering them lucrative package for the advertisement so only blaming the late-night programs with national news coverage is not right.
Lastly, there is no evidence available that viewers do not like the national news. Only this is mentioned that the viewership decreased during the late-night programs. There could be a possibility that viewers want to watch the national news but the content presented is not engaging and interesting to bind the viewers. Any remarks or surveys on the dislikeness of the national news is not presented so we cannot infer that viewers do not like the national news.
All the above mentioned points are weakening the fact that pulling the local news and the weather news back for longer duration and removing the national news from the late-night programs, will eventually help to keep the advertising customers with news channel. The author should provide more evidences which can answer the above mentioned pointwill help in determining the actual reason for loss of viewership and customers.
Comments
Essay evaluation report
flaws:
not correct exactly. need to analyze the structure of the statement and argue accordingly:
condition 1:
During the same time period, most of the complaints we received from viewers were concerned with the station's coverage of weather and local news.
condition 2:
In addition, several local businesses that used to run advertisements during our late-night news program have just cancelled their advertising contracts with us.
conclusion:
Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand the coverage of weather and local news on all our news programs.
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Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 21 15
No. of Words: 481 350
No. of Characters: 2466 1500
No. of Different Words: 194 200
Fourth Root of Number of Words: 4.683 4.7
Average Word Length: 5.127 4.6
Word Length SD: 2.654 2.4
No. of Words greater than 5 chars: 185 100
No. of Words greater than 6 chars: 157 80
No. of Words greater than 7 chars: 113 40
No. of Words greater than 8 chars: 65 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.905 21.0
Sentence Length SD: 9.817 7.5
Use of Discourse Markers (%): 0.476 0.12
Sentence-Text Coherence: 0.359 0.35
Sentence-Para Coherence: 0.588 0.50
Sentence-Sentence Coherence: 0.115 0.07
Number of Paragraphs: 6 5
Transition Words or Phrases used:
but, hence, if, lastly, moreover, so, still, then, whereas, for example
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 19.0 28.8173652695 66% => OK
Preposition: 54.0 55.5748502994 97% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 2521.0 2260.96107784 112% => OK
No of words: 481.0 441.139720559 109% => OK
Chars per words: 5.24116424116 5.12650576532 102% => OK
Fourth root words length: 4.68313059816 4.56307096286 103% => OK
Word Length SD: 2.71625579892 2.78398813304 98% => OK
Unique words: 200.0 204.123752495 98% => OK
Unique words percentage: 0.4158004158 0.468620217663 89% => More unique words wanted or less content wanted.
syllable_count: 762.3 705.55239521 108% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 59.6785037474 57.8364921388 103% => OK
Chars per sentence: 120.047619048 119.503703932 100% => OK
Words per sentence: 22.9047619048 23.324526521 98% => OK
Discourse Markers: 3.38095238095 5.70786347227 59% => More transition words/phrases wanted.
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.3559524115 0.218282227539 163% => OK
Sentence topic coherence: 0.120274324695 0.0743258471296 162% => OK
Sentence topic coherence SD: 0.130552464504 0.0701772020484 186% => OK
Paragraph topic coherence: 0.219687828892 0.128457276422 171% => OK
Paragraph topic coherence SD: 0.119987141485 0.0628817314937 191% => OK
Essay readability:
automated_readability_index: 14.7 14.3799401198 102% => OK
flesch_reading_ease: 49.15 48.3550499002 102% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 13.41 12.5979740519 106% => OK
dale_chall_readability_score: 8.17 8.32208582834 98% => OK
difficult_words: 105.0 98.500998004 107% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.