"The following is taken from a memo from the advertising director of the Super Screen Movie Production Company. "According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
The argument presented by the author is stating that according the advertising director of the Super Screen Movies Production Company, the allocation of greater share of company's budget to the advertising of the Super Screen Movies can fetch more public's attention towards the quality of the movie, which will in turn increase the public's attendance. However, it seems too direct to establish a cause and effect relationship between the advertising amount and public attention to the Super Screen-produced movies on the basis of the provided argument. The argument fails in many serious aspects to produce that direct relationship. The following points/ provisos mentioned, if present/ providded in the argument could shed more light on the weakness of argument as valid and convincing.
First of all, it is given that during the past year, fewer people attended the Super screen-produced movies than in any other year. The author did not give account of the advertising budget of the past year in comparsion with the other years. It is not told in the argument whether the budget for the advertising was decreased last year, which resulted in less viewership. There could be other reason present during the past year apart from the advertising which caused the fall for example, movie clash at the theatre that is other competitive movie is being played in the same slot or more famous movie is being released at the same time etc. Therefore, only increasing adveretising would not reap any benefits for increment of viewership.
Moreover, the author did not give any information about the authenticity of the mentioned movie reviews. Additionally, it is not being compared with the other movie's reviews at the same time. A movie with more positive reviews by the movie reviewers may be fetching all the moviegoers at the same time. The author did not mention about the quality of the reviews as well. There is a possibility that may be reviews are more in quantity, but not convincing for public to attend the movie. Hence, only accounting the results for super screen-produced movies and comparing it with contemporary rival movies is decreasing the strength of the argument presented.
Finally, the argument did not consider other possible reason for less viewership in the movie such as economic condition, if there's any economic crisis in the nation and at that time more people reduced their cost by not going to movies, then blaming dearth of advertising will be wasteful. Other reason can be the odd timing of the shows which in turn is decresing the count of movie goers.
Hence, only increasing the advertising budget for the super screen-movies may ot fetch the desired results of higher viewership because it does not posess direct relationship between the two factors. Above mentioned points should be considered also before deciding the allocation of share to advertising of the super-screen movies. To make argument more convincing, the author should come up with more comparison and data on the factors which may effect the viewership as mentioned.
Comments
Essay evaluation report
Sentence: The following points/ provisos mentioned, if present/ providded in the argument could shed more light on the weakness of argument as valid and convincing.
Error: providded Suggestion: provided
Sentence: The author did not give account of the advertising budget of the past year in comparsion with the other years.
Error: comparsion Suggestion: compassion
Sentence: There could be other reason present during the past year apart from the advertising which caused the fall for example, movie clash at the theatre that is other competitive movie is being played in the same slot or more famous movie is being released at the same time etc. Therefore, only increasing adveretising would not reap any benefits for increment of viewership.
Error: theatre Suggestion: theater
Error: adveretising Suggestion: advertising
Sentence: Other reason can be the odd timing of the shows which in turn is decresing the count of movie goers.
Error: decresing Suggestion: decreasing
Sentence: Hence, only increasing the advertising budget for the super screen-movies may ot fetch the desired results of higher viewership because it does not posess direct relationship between the two factors.
Error: ot Suggestion: No alternate word
Error: posess Suggestion: possess
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flaws:
the arguments are not on the right track.
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Attribute Value Ideal
Final score: ? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 7 2
No. of Sentences: 19 15
No. of Words: 501 350
No. of Characters: 2527 1500
No. of Different Words: 211 200
Fourth Root of Number of Words: 4.731 4.7
Average Word Length: 5.044 4.6
Word Length SD: 2.742 2.4
No. of Words greater than 5 chars: 180 100
No. of Words greater than 6 chars: 131 80
No. of Words greater than 7 chars: 96 40
No. of Words greater than 8 chars: 64 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26.368 21.0
Sentence Length SD: 13.585 7.5
Use of Discourse Markers (%): 0.684 0.12
Sentence-Text Coherence: 0.362 0.35
Sentence-Para Coherence: 0.574 0.50
Sentence-Sentence Coherence: 0.112 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 248, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'publics'' or 'public's'?
Suggestion: publics'; public's
... the Super Screen Movies can fetch more publics attention towards the quality of the mo...
^^^^^^^
Line 1, column 332, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'publics'' or 'public's'?
Suggestion: publics'; public's
... movie, which will in turn increase the publics attendance. However, it seems too direc...
^^^^^^^
Line 7, column 126, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: there's
...he movie such as economic condition, if theres any economic crisis in the nation and a...
^^^^^^
Line 9, column 448, Rule ID: AFFECT_EFFECT[6]
Message: Did you mean 'affect'?
Suggestion: affect
...rison and data on the factors which may effect the viewership as mentioned.
^^^^^^
Transition Words or Phrases used:
also, but, finally, first, hence, however, if, may, moreover, so, then, therefore, well, apart from, for example, such as, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 8.0 11.1786427146 72% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 13.0 28.8173652695 45% => OK
Preposition: 69.0 55.5748502994 124% => OK
Nominalization: 19.0 16.3942115768 116% => OK
Performance on vocabulary words:
No of characters: 2581.0 2260.96107784 114% => OK
No of words: 501.0 441.139720559 114% => OK
Chars per words: 5.15169660679 5.12650576532 100% => OK
Fourth root words length: 4.73107062784 4.56307096286 104% => OK
Word Length SD: 2.80352662104 2.78398813304 101% => OK
Unique words: 222.0 204.123752495 109% => OK
Unique words percentage: 0.443113772455 0.468620217663 95% => More unique words wanted or less content wanted.
syllable_count: 793.8 705.55239521 113% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 73.6246561961 57.8364921388 127% => OK
Chars per sentence: 129.05 119.503703932 108% => OK
Words per sentence: 25.05 23.324526521 107% => OK
Discourse Markers: 6.75 5.70786347227 118% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.266361035563 0.218282227539 122% => OK
Sentence topic coherence: 0.0877255607591 0.0743258471296 118% => OK
Sentence topic coherence SD: 0.0898794539808 0.0701772020484 128% => OK
Paragraph topic coherence: 0.153073227939 0.128457276422 119% => OK
Paragraph topic coherence SD: 0.0688598412195 0.0628817314937 110% => OK
Essay readability:
automated_readability_index: 15.4 14.3799401198 107% => OK
flesch_reading_ease: 46.1 48.3550499002 95% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.0 12.197005988 107% => OK
coleman_liau_index: 12.89 12.5979740519 102% => OK
dale_chall_readability_score: 8.28 8.32208582834 99% => OK
difficult_words: 108.0 98.500998004 110% => OK
linsear_write_formula: 19.0 12.3882235529 153% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.