Whirlwind video games is in decline. The company wish to bring up sales by improve graphics aggressive campaign targeting age 10-25. There is expected to have a sales hike.
The survey did not provide sample size, neither computer-tech-wise or target audience. Computer as a hardware varies greatly in performance, price and other economical related properties. Up-to-date merely means latest computer. However, at different price point, computers varies greatly. No previous survey recorded, many target audience may already have the newest, finest hardware, or very few have. Computer procession rate is such important indicator, but there is no survey.
Lifelike graphic is merely the first of many characteristics of a video game. Video games as an interactive entertainment, good video feed is one thing, other feed back such as music, good voice acting, ambient, narration and content appropriateness also important. Especially social justice factor, sometime media may be political incorrect and trigger social media outcry and sunk sales.
The target audience of the industry may not be the target audience of the gaming company or its titles. There might be a mis-match as whirlwind may produce some game more align with older/younger audiences. At the same time, introducing multiple titles in a short frame will cause internal competition, potentially mask the better titles released latest. For example, when a consumer has a budget for 2 titles, she may acquire the first 2 released sequentially. Even she wish to buy other games in the series, her budget of her fiscal year won’t allow her. This means low total sales for Whirlwind.
Conversely, from the information given, Whirlwind may really get the things right this time. Whirlwind is in a decline trend but not all sins are irredeemable yet. Whirlwind may need some tiny adjustment to make things right. From the western vs japan console war experience, graphics trumps everything. A video game can have low budget music, brain-dead writing, but multimillion triple-A graphics can make the dead talk.
Marketing in a highly competitive market requires only one edge, in Whirlwind’s case, graphic may just be enough. However, the market is murky, and all response is possible. Whirlwind may have several highly praised, critical acclaimed titles, but it is not a good market/sales indicator.
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 26 15
No. of Words: 374 350
No. of Characters: 1929 1500
No. of Different Words: 219 200
Fourth Root of Number of Words: 4.398 4.7
Average Word Length: 5.158 4.6
Word Length SD: 2.749 2.4
No. of Words greater than 5 chars: 147 100
No. of Words greater than 6 chars: 104 80
No. of Words greater than 7 chars: 76 40
No. of Words greater than 8 chars: 47 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 14.385 21.0
Sentence Length SD: 5.4 7.5
Use of Discourse Markers (%): 0.615 0.12
Sentence-Text Coherence: 0.258 0.35
Sentence-Para Coherence: 0.508 0.50
Sentence-Sentence Coherence: 0.057 0.07
Number of Paragraphs: 6 5
Grammar and spelling errors:
Line 3, column 68, Rule ID: NEITHER_NOR[1]
Message: Use 'nor' with neither.
Suggestion: nor
...sample size, neither computer-tech-wise or target audience. Computer as a hardware...
^^
Line 3, column 207, Rule ID: THE_SUPERLATIVE[2]
Message: A determiner is probably missing here: 'means the latest'.
Suggestion: means the latest
...l related properties. Up-to-date merely means latest computer. However, at different price p...
^^^^^^^^^^^^
Line 7, column 472, Rule ID: HE_VERB_AGR[1]
Message: The pronoun 'she' must be used with a third-person verb: 'wishes'.
Suggestion: wishes
...first 2 released sequentially. Even she wish to buy other games in the series, her b...
^^^^
Transition Words or Phrases used:
also, but, conversely, first, however, if, may, really, so, for example, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 1.0 13.6137724551 7% => More relative clauses wanted.
Pronoun: 9.0 28.8173652695 31% => OK
Preposition: 25.0 55.5748502994 45% => More preposition wanted.
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 2017.0 2260.96107784 89% => OK
No of words: 371.0 441.139720559 84% => More content wanted.
Chars per words: 5.43665768194 5.12650576532 106% => OK
Fourth root words length: 4.38877662729 4.56307096286 96% => OK
Word Length SD: 2.95572440682 2.78398813304 106% => OK
Unique words: 227.0 204.123752495 111% => OK
Unique words percentage: 0.611859838275 0.468620217663 131% => OK
syllable_count: 626.4 705.55239521 89% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 5.0 1.67365269461 299% => Less conjunction wanted as sentence beginning.
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 26.0 19.7664670659 132% => OK
Sentence length: 14.0 22.8473053892 61% => The Avg. Sentence Length is relatively short.
Sentence length SD: 34.6643243785 57.8364921388 60% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 77.5769230769 119.503703932 65% => OK
Words per sentence: 14.2692307692 23.324526521 61% => OK
Discourse Markers: 3.07692307692 5.70786347227 54% => More transition words/phrases wanted.
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 13.0 4.67664670659 278% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.232802542734 0.218282227539 107% => OK
Sentence topic coherence: 0.0646847497696 0.0743258471296 87% => OK
Sentence topic coherence SD: 0.0626886861342 0.0701772020484 89% => OK
Paragraph topic coherence: 0.119022142818 0.128457276422 93% => OK
Paragraph topic coherence SD: 0.0447541478554 0.0628817314937 71% => OK
Essay readability:
automated_readability_index: 11.3 14.3799401198 79% => Automated_readability_index is low.
flesch_reading_ease: 48.81 48.3550499002 101% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.9 12.197005988 81% => OK
coleman_liau_index: 13.68 12.5979740519 109% => OK
dale_chall_readability_score: 9.4 8.32208582834 113% => OK
difficult_words: 119.0 98.500998004 121% => OK
linsear_write_formula: 5.0 12.3882235529 40% => Linsear_write_formula is low.
gunning_fog: 7.6 11.1389221557 68% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.