The following appeared in a memo from the vice president of marketing at Dura-Sock, Inc."A recent study of our customers suggests that our company is wasting the money it spends on its patented Endure manufacturing process, which ensures that our socks ar

Essay topics:

The following appeared in a memo from the vice president of marketing at Dura-Sock, Inc.

"A recent study of our customers suggests that our company is wasting the money it spends on its patented Endure manufacturing process, which ensures that our socks are strong enough to last for two years. We have always advertised our use of the Endure process, but the new study shows that despite our socks' durability, our average customer actually purchases new Dura-Socks every three months. Furthermore, our customers surveyed in our largest market, northeastern United States cities, say that they most value Dura-Socks' stylish appearance and availability in many colors. These findings suggest that we can increase our profits by discontinuing use of the Endure manufacturing process."

Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.

The following argument which appeared on the memo from the vice president of marketing at the Dura-Sock concludes with the statement that the company is wasting money it spends on its patented Endure manufacturing process.This statement, which might be true is not well supported by the arguments. The conclusion drawn at the end is supported by the belief which are not warranted.

Firstly, it is conveyed that the average customer purchases the dura socks after every 3 months. This could mean that there could be a fault in the manufacturing process itself. The materials used while manufacturing he socks could well be adulterated. In depth knowledge of the manufacturing process is not given.

Secondly, there could be a problem in the patenting process itself. No guarantee or background about the patenting process is given. Maybe the patenting process which is used to determine the durability of the socks, is itself not flawless. If this is the case, further process would likely get affected, giving unwanted conclusion. No substantial information is given about the patenting process which makes the conclusion far too vague.

Thirdly, maybe the advertising process of the dura socks is not complacent. The argument assumes that the advertising process is used to its full potential. Only the customers of northeastern United States cities are surveyed. Although it is the largest market for the socks, we are not given the data about how large it really is, it could well be just above 50 percent making the conclusion of the argument far too vague.

Finally, the argument concludes that the profits of the company would increase if they discontinue the manufacturing process of the socks. This sentence is based on the assumption that the net loss occurred by the socks is the highest. There is a possibility that some other product of the company might suffer more loss than the dura socks, which would mean those products would have to be eliminated first. Also, maybe the net loss suffered by the socks could actually be less than the net loss of the company, which would make the decision of eliminating the socks futile.

Thus, it can be safely concluded that there could be a plethora of factors which could affect the given argument, the conclusion drawn from the arguments are not warranted by proofs and thus cannot be deemed as correct.

Votes
Average: 4.6 (3 votes)
Essay Categories

Comments

Grammar and spelling errors:
Line 1, column 223, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: This
...s patented Endure manufacturing process.This statement, which might be true is not w...
^^^^
Line 2, column 315, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...the manufacturing process is not given. Secondly, there could be a problem in th...
^^^

Transition Words or Phrases used:
actually, also, finally, first, firstly, if, may, really, second, secondly, so, third, thirdly, thus, well, while

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 31.0 19.6327345309 158% => OK
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 2.0 11.1786427146 18% => More conjunction wanted.
Relative clauses : 16.0 13.6137724551 118% => OK
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 36.0 55.5748502994 65% => OK
Nominalization: 10.0 16.3942115768 61% => OK

Performance on vocabulary words:
No of characters: 1976.0 2260.96107784 87% => OK
No of words: 392.0 441.139720559 89% => More content wanted.
Chars per words: 5.04081632653 5.12650576532 98% => OK
Fourth root words length: 4.44960558625 4.56307096286 98% => OK
Word Length SD: 2.73859377724 2.78398813304 98% => OK
Unique words: 183.0 204.123752495 90% => More unique words wanted.
Unique words percentage: 0.466836734694 0.468620217663 100% => OK
syllable_count: 600.3 705.55239521 85% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.

Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 61.224668231 57.8364921388 106% => OK
Chars per sentence: 98.8 119.503703932 83% => OK
Words per sentence: 19.6 23.324526521 84% => OK
Discourse Markers: 5.65 5.70786347227 99% => OK
Paragraphs: 6.0 5.15768463074 116% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 13.0 6.88822355289 189% => OK
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.229048910497 0.218282227539 105% => OK
Sentence topic coherence: 0.0766664078184 0.0743258471296 103% => OK
Sentence topic coherence SD: 0.0785286948183 0.0701772020484 112% => OK
Paragraph topic coherence: 0.132505337757 0.128457276422 103% => OK
Paragraph topic coherence SD: 0.107679838327 0.0628817314937 171% => OK

Essay readability:
automated_readability_index: 12.1 14.3799401198 84% => Automated_readability_index is low.
flesch_reading_ease: 60.65 48.3550499002 125% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.5 12.197005988 78% => OK
coleman_liau_index: 11.95 12.5979740519 95% => OK
dale_chall_readability_score: 8.04 8.32208582834 97% => OK
difficult_words: 86.0 98.500998004 87% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?

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Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.

Attribute Value Ideal
Final score: 2.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 393 350
No. of Characters: 1928 1500
No. of Different Words: 177 200
Fourth Root of Number of Words: 4.452 4.7
Average Word Length: 4.906 4.6
Word Length SD: 2.642 2.4
No. of Words greater than 5 chars: 125 100
No. of Words greater than 6 chars: 103 80
No. of Words greater than 7 chars: 73 40
No. of Words greater than 8 chars: 50 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.65 21.0
Sentence Length SD: 10.823 7.5
Use of Discourse Markers (%): 0.55 0.12
Sentence-Text Coherence: 0.349 0.35
Sentence-Para Coherence: 0.609 0.50
Sentence-Sentence Coherence: 0.129 0.07
Number of Paragraphs: 6 5