The following appeared in a memo from the vice president of marketing at Dura-Sock, Inc.
"A recent study of our customers suggests that our company is wasting the money it spends on its patented Endure manufacturing process, which ensures that our socks are strong enough to last for two years. We have always advertised our use of the Endure process, but the new study shows that despite our socks' durability, our average customer actually purchases new Dura-Socks every three months. Furthermore, our customers surveyed in our largest market, northeastern United States cities, say that they most value Dura-Socks' stylish appearance and availability in many colors. These findings suggest that we can increase our profits by discontinuing use of the Endure manufacturing process."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
The memo by the vice president of marketing suggest that the company can increase there profit by discontinuing use of the Endure manufacturing process. The writer has come to this conclusion based on the evidence that the average customer purchases their company's socks every three months even though they guarantee the socks two years durability due to Endure manufacturing process and also based the survey done in companies biggest selling market areas. However, before this recommendation can be properly evaluated, the author should provide information of following three unstated assumptions.
First of all, author assume that the Endure process which they advertise is actually producing socks which are durable for two years. Just by doing advertisement doesn't mean that the actually durability in condition the consumer is using the product is same as in testing conditions. For Example, if we take the example of automobile industry, the mileage shown in advertisement of SUV car is not the same as when used by the user. Many a time such advertisement show such lucrative figures just to attract customers, but in ground reality this provided estimates are based on controlled environment lab testing results. So, the author assumption of the claim that their product is durable for long duration of two years, produce with the help Endure manufacturing process could be wrong. Unless the author provide proper stats on such claim it is hard to draw such conclusion.
Secondly, the author assume that the customer survey of the biggest selling market is true and the product is most valued due to it's stylish appearance and multi-colored socks, but there could be other important reason which could be unexplored in the survey. For Example, the customer says the product is most valued due to stylish appearance or the availability in multiple colors, but it could be the case that there could be different competitors in the market which have same above factors but the product is not that durable as the Dura-sock. The customer may been preferring Dura-sock over their competitors based on factor of durability on top of stylish appearance or multi-colored.The author should provide the information of other such competitors and evaluate what make Dura-sock most valued.
In conclusion, the argument as it stands now, is considerably flawed due to its reliance on several unwarranted assumptions. If the author could provide more information and evidence of above stated assumption then it will be possible to fully evaluate the viability of the proposed recommendation.
The memo by the vice president of marketing suggest that the company can increase there profit by discontinuing use of the Endure manufacturing process. The writer has come to this conclusion based on the evidence that the average customer purchases their company's socks every three months even though they guarantee the socks two years durability due to Endure manufacturing process and also based the survey done in companies biggest selling market areas. However, before this recommendation can be properly evaluated, the author should provide information of following three unstated assumptions.
First of all, author assume that the Endure process which they advertise is actually producing socks which are durable for two years. Just by doing advertisement doesn't mean that the actually durability in condition the consumer is using the product is same as in testing conditions. For Example, if we take the example of automobile industry, the mileage shown in advertisement of SUV car is not the same as when used by the user. Many a time such advertisement show such lucrative figures just to attract customers, but in ground reality this provided estimates are based on controlled environment lab testing results. So, the author assumption of the claim that their product is durable for long duration of two years, produce with the help Endure manufacturing process could be wrong. Unless the author provide proper stats on such claim it is hard to draw such conclusion.
Secondly, the author assume that the customer survey of the biggest selling market is true and the product is most valued due to it's stylish appearance and multi-colored socks, but there could be other important reason which could be unexplored in the survey. For Example, the customer says the product is most valued due to stylish appearance or the availability in multiple colors, but it could be the case that there could be different competitors in the market which have same above factors but the product is not that durable as the Dura-sock. The customer may been preferring Dura-sock over their competitors based on factor of durability on top of stylish appearance or multi-colored.The author should provide the information of other such competitors and evaluate what make Dura-sock most valued.
In conclusion, the argument as it stands now, is considerably flawed due to its reliance on several unwarranted assumptions. If the author could provide more information and evidence of above stated assumption then it will be possible to fully evaluate the viability of the proposed recommendation.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 14 15
No. of Words: 414 350
No. of Characters: 2143 1500
No. of Different Words: 197 200
Fourth Root of Number of Words: 4.511 4.7
Average Word Length: 5.176 4.6
Word Length SD: 2.85 2.4
No. of Words greater than 5 chars: 160 100
No. of Words greater than 6 chars: 122 80
No. of Words greater than 7 chars: 82 40
No. of Words greater than 8 chars: 59 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 29.571 21.0
Sentence Length SD: 10.561 7.5
Use of Discourse Markers (%): 0.857 0.12
Sentence-Text Coherence: 0.35 0.35
Sentence-Para Coherence: 0.571 0.50
Sentence-Sentence Coherence: 0.101 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 120, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...se there profit by discontinuing use of the Endure manufacturing process. The writer has c...
^^^^^^^^^^
Line 1, column 419, Rule ID: THE_SUPERLATIVE[2]
Message: A determiner is probably missing here: 'companies the biggest'.
Suggestion: companies the biggest
...ocess and also based the survey done in companies biggest selling market areas. However, before t...
^^^^^^^^^^^^^^^^^
Line 3, column 34, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...ons. First of all, author assume that the Endure process which they advertise is actuall...
^^^^^^^^^^
Line 3, column 163, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
... two years. Just by doing advertisement doesnt mean that the actually durability in co...
^^^^^^
Line 3, column 789, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Unless” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...e manufacturing process could be wrong. Unless the author provide proper stats on such...
^^^^^^
Line 5, column 563, Rule ID: PRP_PAST_PART[4]
Message: Did you mean 'may be' or 'has been'?
Suggestion: may be; has been
...durable as the Dura socks. The customer may been prefering Dura socks over their compiti...
^^^^^^^^
Line 5, column 691, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: The
...p of stylish apperance or multi-colored.The author should provide the information o...
^^^
Transition Words or Phrases used:
actually, also, but, first, however, if, may, second, secondly, so, then, for example, in conclusion, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 23.0 28.8173652695 80% => OK
Preposition: 45.0 55.5748502994 81% => OK
Nominalization: 20.0 16.3942115768 122% => OK
Performance on vocabulary words:
No of characters: 2177.0 2260.96107784 96% => OK
No of words: 415.0 441.139720559 94% => More content wanted.
Chars per words: 5.24578313253 5.12650576532 102% => OK
Fourth root words length: 4.51348521516 4.56307096286 99% => OK
Word Length SD: 2.88597853682 2.78398813304 104% => OK
Unique words: 203.0 204.123752495 99% => OK
Unique words percentage: 0.489156626506 0.468620217663 104% => OK
syllable_count: 693.9 705.55239521 98% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 0.0 4.96107784431 0% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 29.0 22.8473053892 127% => The Avg. Sentence Length is relatively long.
Sentence length SD: 64.0350669237 57.8364921388 111% => OK
Chars per sentence: 155.5 119.503703932 130% => OK
Words per sentence: 29.6428571429 23.324526521 127% => OK
Discourse Markers: 8.14285714286 5.70786347227 143% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.151162868417 0.218282227539 69% => OK
Sentence topic coherence: 0.0579906692431 0.0743258471296 78% => OK
Sentence topic coherence SD: 0.0696881292795 0.0701772020484 99% => OK
Paragraph topic coherence: 0.0922927839148 0.128457276422 72% => OK
Paragraph topic coherence SD: 0.0698733578356 0.0628817314937 111% => OK
Essay readability:
automated_readability_index: 18.1 14.3799401198 126% => OK
flesch_reading_ease: 33.58 48.3550499002 69% => OK
smog_index: 11.2 7.1628742515 156% => OK
flesch_kincaid_grade: 15.8 12.197005988 130% => OK
coleman_liau_index: 13.76 12.5979740519 109% => OK
dale_chall_readability_score: 8.73 8.32208582834 105% => OK
difficult_words: 96.0 98.500998004 97% => OK
linsear_write_formula: 14.5 12.3882235529 117% => OK
gunning_fog: 13.6 11.1389221557 122% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.