The following appeared in a memo from the vice president of marketing at Dura-Sock, Inc.
"A recent study of our customers suggests that our company is wasting the money it spends on its patented Endure manufacturing process, which ensures that our socks are strong enough to last for two years. We have always advertised our use of the Endure process, but the new study shows that despite our socks' durability, our average customer actually purchases new Dura-Socks every three months. Furthermore, our customers surveyed in our largest market, northeastern United States cities, say that they most value Dura-Socks' stylish appearance and availability in many colors. These findings suggest that we can increase our profits by discontinuing use of the Endure manufacturing process."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The vice president of Dura-Sock Incorporation claims that discontinuing of socks which are manufactured by Endure manufacturing process could lead to enhance in profits. Stated in this way, the vice president failed to mention several key factors on the basis of which it could be evaluated. To justify the claim, the vice president mentioned that since people are more interested in purchasing Dura-socks, the company should spend their efforts in manufacturing those socks instead of their patent manufactured socks. However, careful scrutiny of the evidence shows that it provides a little creditable support to vice president's recommendation. Hence the claim should be considered as incomplete and unsubstantiated.
First of all, the vice president didn't mention anything about how recently the survey has been conducted. Possibly if the survey has been conducted last year or in any off season like summer when people are not interested in wearing socks, then it would be inadequate to stop the use of Endure manufacturing process. Furthermore, the exact amount of people who have purchased Dura-Socks and its comparison with socks manufactured from Endure manufacturing process should be given in order to know whether discontinuing of Endure manufacturing could makes a profit to the company or it provides a great loss to the company. Thus, if the vice president had conducted a survey which shows the number of people who are using both variety of socks, then it could make the argument more cogent.
Furthermore, the vice president had surveyed the largest market of northeastern United States cities in order to get the detailed study about the use of Dura-Socks. However, the vice president failed to mention the exact number of customers surveyed. If the number of customers are low, then it would be inadequate to say that the Dura-Socks are much in current fashion. In that case, it's not a good idea to stop manufacturing the socks from Endure manufacturing, which if followed, can cause bankruptcy to the company. Hence, the vice president needs to provide some more information about their customer base in northeastern United States cities to make the claim convincing.
Finally, the vice president needs to analyze the areas where people like the socks which are manufactured from Endure manufacturing process. Moreover, the impact of stop manufacturing the socks should also be taken care of. May be possible that their discontinuing of Endure manufacturing process may responsible decline in their sales and some other comapny can take over their clients.
In conclusion, the vice president's argument is unpersuasive as it stands. To bolster it futher, the vice president must provide better concrete evidences, either by the way of detailed analysis about the exact number of customer base who uses both variety of socks. Finally, to better assess the claim, some more information about the areas should also be provided which uses either types of socks. Using that information the estimation can be done about the various branches of Dura-Sock Inc, that whether we can discontinue the Endure Manufacturing for that perticular area or not.
Comments
Essay evaluation report
Sentence: May be possible that their discontinuing of Endure manufacturing process may responsible decline in their sales and some other comapny can take over their clients.
Error: comapny Suggestion: company
tion: No alternate word
Sentence: To bolster it futher, the vice president must provide better concrete evidences, either by the way of detailed analysis about the exact number of customer base who uses both variety of socks.
Error: futher Suggestion: father
Sentence: Using that information the estimation can be done about the various branches of Dura-Sock Inc, that whether we can discontinue the Endure Manufacturing for that perticular area or not.
Error: perticular Suggestion: particular
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argument 1 -- not OK
argument 2 -- not OK
argument 3 -- not OK
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Attribute Value Ideal
Final score: ? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 3 2
No. of Sentences: 21 15
No. of Words: 504 350
No. of Characters: 2613 1500
No. of Different Words: 212 200
Fourth Root of Number of Words: 4.738 4.7
Average Word Length: 5.185 4.6
Word Length SD: 2.909 2.4
No. of Words greater than 5 chars: 186 100
No. of Words greater than 6 chars: 135 80
No. of Words greater than 7 chars: 94 40
No. of Words greater than 8 chars: 72 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24 21.0
Sentence Length SD: 8.826 7.5
Use of Discourse Markers (%): 0.81 0.12
Sentence-Text Coherence: 0.367 0.35
Sentence-Para Coherence: 0.546 0.50
Sentence-Sentence Coherence: 0.112 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 648, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
...port to vice presidents recommendation. Hence the claim should be considered as incom...
^^^^^
Line 3, column 34, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: didn't
...ed. First of all, the vice president didnt mention anything about how recently the...
^^^^^
Line 3, column 550, Rule ID: DID_BASEFORM[1]
Message: The verb 'could' requires the base form of the verb: 'make'
Suggestion: make
...ontinuing of Endure manufacturing could makes a profit to the company or it provides ...
^^^^^
Line 5, column 386, Rule ID: IT_IS[6]
Message: Did you mean 'it's' (='it is') instead of 'its' (possessive pronoun)?
Suggestion: it's; it is
... much in current fashion. In that case, its not a good idea to stop manufacturing t...
^^^
Line 5, column 471, Rule ID: IF_IS[2]
Message: Did you mean 'is'?
Suggestion: is
... socks from Endure manufacturing, which if followed, can cause bankruptcy to the c...
^^
Line 9, column 527, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...ck Inc, that whether we can discontinue the Endure Manufacturing for that perticular area ...
^^^^^^^^^^
Transition Words or Phrases used:
also, finally, first, furthermore, hence, however, if, may, moreover, so, then, thus, in conclusion, by the way, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 18.0 12.9520958084 139% => OK
Conjunction : 6.0 11.1786427146 54% => More conjunction wanted.
Relative clauses : 20.0 13.6137724551 147% => OK
Pronoun: 28.0 28.8173652695 97% => OK
Preposition: 72.0 55.5748502994 130% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 2671.0 2260.96107784 118% => OK
No of words: 503.0 441.139720559 114% => OK
Chars per words: 5.31013916501 5.12650576532 104% => OK
Fourth root words length: 4.73578520332 4.56307096286 104% => OK
Word Length SD: 2.96803172498 2.78398813304 107% => OK
Unique words: 216.0 204.123752495 106% => OK
Unique words percentage: 0.429423459245 0.468620217663 92% => More unique words wanted or less content wanted.
syllable_count: 847.8 705.55239521 120% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 13.0 8.76447105788 148% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 21.0 19.7664670659 106% => OK
Sentence length: 23.0 22.8473053892 101% => OK
Sentence length SD: 54.7865782925 57.8364921388 95% => OK
Chars per sentence: 127.19047619 119.503703932 106% => OK
Words per sentence: 23.9523809524 23.324526521 103% => OK
Discourse Markers: 5.95238095238 5.70786347227 104% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.27354360189 0.218282227539 125% => OK
Sentence topic coherence: 0.098975339481 0.0743258471296 133% => OK
Sentence topic coherence SD: 0.0707933732469 0.0701772020484 101% => OK
Paragraph topic coherence: 0.180830451097 0.128457276422 141% => OK
Paragraph topic coherence SD: 0.0414597697955 0.0628817314937 66% => OK
Essay readability:
automated_readability_index: 15.6 14.3799401198 108% => OK
flesch_reading_ease: 39.67 48.3550499002 82% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 13.81 12.5979740519 110% => OK
dale_chall_readability_score: 7.82 8.32208582834 94% => OK
difficult_words: 97.0 98.500998004 98% => OK
linsear_write_formula: 12.0 12.3882235529 97% => OK
gunning_fog: 11.2 11.1389221557 101% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.