The following appeared in a memorandum from the owner of Movies Galore, a chain of movie-rental stores.
"In order to stop the recent decline in our profits, we must reduce operating expenses at Movies Galore's ten movie-rental stores. Since we are famous for our special bargains, raising our rental prices is not a viable way to improve profits. Last month our store in downtown Marston significantly decreased its operating expenses by closing at 6:00 P.M. rather than 9:00 P.M. and by reducing its stock by eliminating all movies released more than five years ago. By implementing similar changes in our other stores, Movies Galore can increase profits without jeopardizing our reputation for offering great movies at low prices."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The owner of Movies Galore claims that in order to stop declining graph of their stores profits they should reduce the operating costs rather than increasing the movie rental price. The author also provide reason for the above claim on the basis on a store from their chain of stores. The claims is based on many assumption which need to be properly evaluated before drawing out such a strong conclusion.
First, Is the choices of people, the diversity and economical condition are same in downtown marston as at other location of stores. The reduction in operating costs may have worked for a particular store and may not work for other location of the stores. For example, A fancy restaurant serving multi cuisine meal may work at downtown area where public may be spending a lot of money and love to try to different food option, but the same menu would not work in a small areas where people love to eat the traditional meal and the economical condition is also poor.Therefore, the assumption that the plan worked for downtown marston would work for other location such as outskirts store is based on mere assumption. If the author could provide any information regarding the geographical conditions at different stores then this point could have some weightage.
Second, the author also claim that closing store at 6 pm rather than 9 pm would help decrease the operating cost, but this time downtown areas may have reduce after 6 pm since the office gets over and people return to thier home mostly leaving at outskirts areas. So since the potential buyers could be less after 6 pm in this downtown store. On the other hand a store in a outskirt areas where most of public live, this time after the office could be time when most people visit the store to buy out some movies to go back home and watch. Shutting down store at 6 pm may decrease the stores sell and could adversely affect the overall profit rather than decrease in operating cost.Hence, the author assumption of closing store at 6 pm stand unwarrented as it could affect other profit drawing factors. The author should also provide the trend timings and rush hours information to assert this claim.
Finally,Is all category or range of people have same taste of movie? Some may like one other may not. The author claims that the should remove out more than 5 years old movie, but he doesnt take into account that people at times may love to watch a old movies. The downtown store where this change of removing old movie stock could have potential youth buyers who love to watch recent movies rather than old classics, but there could be the areas where potential buyers are above 50years and who are fond of old classics rather than latest movies. By doing as the author claims the stores could lose out particular category old movie lover potential buyers which will surely decrease the stores sell. Hence, the author should analyize the different category of movie lovers based of age group before implementing this same change at different stores.
In conclusion, the author claims is based on the succes of plan on a single store and multiple assumption related to it. If author could provide information of the above raised question then this conslusion could have be further strengthen.
Comments
Essay evaluation report
flaws:
argument 1 and argument 2 are somehow duplicated.
also need to argue:
Since we are famous for our special bargains, raising our rental prices is not a viable way to improve profits.
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Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 567 350
No. of Characters: 2659 1500
No. of Different Words: 227 200
Fourth Root of Number of Words: 4.88 4.7
Average Word Length: 4.69 4.6
Word Length SD: 2.271 2.4
No. of Words greater than 5 chars: 179 100
No. of Words greater than 6 chars: 97 80
No. of Words greater than 7 chars: 73 40
No. of Words greater than 8 chars: 47 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 28.35 21.0
Sentence Length SD: 16.521 7.5
Use of Discourse Markers (%): 0.85 0.12
Sentence-Text Coherence: 0.349 0.35
Sentence-Para Coherence: 0.551 0.50
Sentence-Sentence Coherence: 0.116 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 286, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
... on a store from their chain of stores. The claims is based on many assumption whic...
^^^
Line 1, column 297, Rule ID: AGREEMENT_SENT_START[4]
Message: You should probably use: 'are'.
Suggestion: are
... from their chain of stores. The claims is based on many assumption which need to ...
^^
Line 1, column 309, Rule ID: MANY_NN[1]
Message: Possible agreement error. The noun assumption seems to be countable; consider using: 'many assumptions'.
Suggestion: many assumptions
...chain of stores. The claims is based on many assumption which need to be properly evaluated bef...
^^^^^^^^^^^^^^^
Line 3, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...rawing out such a strong conclusion. First, Is the choices of people, the div...
^^^^^
Line 5, column 472, Rule ID: A_PLURAL[2]
Message: Don't use indefinite articles with plural words. Did you mean 'area'?
Suggestion: area
...the same menu would not work in a small areas where people love to eat the traditiona...
^^^^^
Line 5, column 566, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Therefore
...d the economical condition is also poor.Therefore, the assumption that the plan worked fo...
^^^^^^^^^
Line 5, column 717, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...irts store is based on mere assumption. If the author could provide any informatio...
^^
Line 7, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...his point could have some weightage. Second, the author also claim that closi...
^^^^^
Line 9, column 153, Rule ID: HAVE_PART_AGREEMENT[1]
Message: Use past participle here: 'reduced'.
Suggestion: reduced
..., but this time downtown areas may have reduce after 6 pm since the office gets over a...
^^^^^^
Line 9, column 373, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...own store. On the other hand a store in a outskirt areas where most of public liv...
^
Line 9, column 416, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...utskirt areas where most of public live, this time after the office could be time...
^^
Line 9, column 684, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Hence
... rather than decrease in operating cost.Hence, the author assumption of closing store...
^^^^^
Line 9, column 738, Rule ID: CD_NN[1]
Message: Possible agreement error. The noun 'stand' seems to be countable, so consider using: 'stands'.
Suggestion: stands
...hor assumption of closing store at 6 pm stand unwarrented as it could affect other pr...
^^^^^
Line 9, column 863, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'hours'' or 'hour's'?
Suggestion: hours'; hour's
...also provide the trend timings and rush hours information to assert this claim. ...
^^^^^
Line 11, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...rs information to assert this claim. Finally,Is all category or range of peop...
^^^^^
Line 13, column 8, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Put a space after the comma
Suggestion: , Is
...on to assert this claim. Finally,Is all category or range of people have sa...
^^^
Line 13, column 184, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...out more than 5 years old movie, but he doesnt take into account that people at times ...
^^^^^^
Line 13, column 248, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
... that people at times may love to watch a old movies. The downtown store where th...
^
Line 13, column 254, Rule ID: A_PLURAL[2]
Message: Don't use indefinite articles with plural words. Did you mean 'movie'?
Suggestion: movie
...people at times may love to watch a old movies. The downtown store where this change o...
^^^^^^
Line 13, column 529, Rule ID: THE_SUPERLATIVE[2]
Message: A determiner is probably missing here: 'than the latest'.
Suggestion: than the latest
...and who are fond of old classics rather than latest movies. By doing as the author claims t...
^^^^^^^^^^^
Line 15, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...his same change at different stores. In conclusion, the author claims is base...
^^^^^
Line 17, column 122, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... and multiple assumption related to it. If author could provide information of the...
^^
Line 17, column 207, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ove raised question then this conslusion could have be further strengthen.
^^
Line 17, column 220, Rule ID: HAVE_PART_AGREEMENT[1]
Message: Use past participle here: 'been'.
Suggestion: been
...estion then this conslusion could have be further strengthen.
^^
Transition Words or Phrases used:
also, but, finally, first, hence, if, may, regarding, second, so, then, therefore, for example, in conclusion, such as, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 29.0 12.9520958084 224% => Less auxiliary verb wanted.
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 19.0 28.8173652695 66% => OK
Preposition: 74.0 55.5748502994 133% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 2727.0 2260.96107784 121% => OK
No of words: 564.0 441.139720559 128% => OK
Chars per words: 4.83510638298 5.12650576532 94% => OK
Fourth root words length: 4.87326216964 4.56307096286 107% => OK
Word Length SD: 2.37350031012 2.78398813304 85% => OK
Unique words: 234.0 204.123752495 115% => OK
Unique words percentage: 0.414893617021 0.468620217663 89% => More unique words wanted or less content wanted.
syllable_count: 830.7 705.55239521 118% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 1.0 4.96107784431 20% => OK
Article: 14.0 8.76447105788 160% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 28.0 22.8473053892 123% => The Avg. Sentence Length is relatively long.
Sentence length SD: 93.4010037419 57.8364921388 161% => OK
Chars per sentence: 136.35 119.503703932 114% => OK
Words per sentence: 28.2 23.324526521 121% => OK
Discourse Markers: 6.85 5.70786347227 120% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 24.0 5.25449101796 457% => Less language errors wanted.
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 0.0 6.88822355289 0% => More negative sentences wanted.
Sentences with neutral sentiment: 8.0 4.67664670659 171% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.136448745598 0.218282227539 63% => OK
Sentence topic coherence: 0.0544512625754 0.0743258471296 73% => OK
Sentence topic coherence SD: 0.0716111957939 0.0701772020484 102% => OK
Paragraph topic coherence: 0.0923014599527 0.128457276422 72% => OK
Paragraph topic coherence SD: 0.0834672172764 0.0628817314937 133% => OK
Essay readability:
automated_readability_index: 15.5 14.3799401198 108% => OK
flesch_reading_ease: 51.52 48.3550499002 107% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.0 12.197005988 107% => OK
coleman_liau_index: 11.09 12.5979740519 88% => OK
dale_chall_readability_score: 7.29 8.32208582834 88% => OK
difficult_words: 81.0 98.500998004 82% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 13.2 11.1389221557 119% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.