The following appeared in a memorandum from the owner of Movies Galore, a chain of movie-rental stores."In order to stop the recent decline in our profits, we must reduce operating expenses at Movies Galore's ten movie-rental stores. Since we ar

Essay topics:

The following appeared in a memorandum from the owner of Movies Galore, a chain of movie-rental stores.

"In order to stop the recent decline in our profits, we must reduce operating expenses at Movies Galore's ten movie-rental stores. Since we are famous for our special bargains, raising our rental prices is not a viable way to improve profits. Last month our store in downtown Marston significantly decreased its operating expenses by closing at 6:00 P.M. rather than 9:00 P.M. and by reducing its stock by eliminating all movies released more than five years ago. By implementing similar changes in our other stores, Movies Galore can increase profits without jeopardizing our reputation for offering great movies at low prices."

Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.

The idea to reduce operating expenses at Movies galores ten video rental stores to reverse the recent decline in their profits is needed to be more justified. Apparently it may seem that cutting operating expenses will help out to solve the financial problem in Movies Galore ten video rental stores. This action undermines the desired increase in profit of the video rental stores. Some assumptions are needed to be explained and justified more in detail.

Popularity for special bargains have played an important role to decide the action taken by the Movies Galore stores. The assumption of raising rental prices will not be a suitable technique to increase profit might not be true in real attempt. They have not tried to incresae rental prices and so how they become sure of customers will ? The customers might or might not be ready to pay more for great movies. So this assumption is an unjustified one.

The downtown Marston significantly decrease its operating expense by closing three hours earlier than before. The elimination of all movies released more than five years might not be a effective action in the long run. For short time it might be beneficial to reduce operating expenses. But the Movies Galore will lose its customer that will affect the profit it make.

The assumption that these actions will not decline their reputation is not accurate at all. The customers who are prefer the time slot that has been reduced to lower operating expenses will hamper their reputation by short operating time. The elimination of older movies will also affect their reputation to provide a great variety of movies of different times.

Finally the decision to cut operating expenses might not help them to reverse the decrease in profit. So the assumptions it have been made must be scrutinized more carefully. Alternatives technique should be considered to compare the overall effects.

Votes
Average: 6.3 (3 votes)
Essay Categories
Essays by the user:

Comments

Grammar and spelling errors:
Line 1, column 91, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...lores ten video rental stores to reverse the recent decline in their profits is n...
^^
Line 5, column 210, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... a suitable technique to increase profit might not be true in real attempt. They ...
^^
Line 5, column 278, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...attempt. They have not tried to incresae rental prices and so how they become sur...
^^
Line 9, column 184, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...eased more than five years might not be a effective action in the long run. For s...
^
Line 9, column 302, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...educe operating expenses. But the Movies Galore will lose its customer that will ...
^^
Line 9, column 365, Rule ID: IT_VBZ[1]
Message: Did you mean 'makes'?
Suggestion: makes
...customer that will affect the profit it make. The assumption that these action...
^^^^
Line 11, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... that will affect the profit it make. The assumption that these actions will n...
^^^^
Line 13, column 107, Rule ID: WHO_NOUN[1]
Message: A noun should not follow "who". Try changing to a verb or maybe to 'who is a are'.
Suggestion: who is a are
...n is not accurate at all. The customers who are prefer the time slot that has been redu...
^^^^^^^
Line 13, column 115, Rule ID: BEEN_PART_AGREEMENT[1]
Message: Consider using a past participle here: 'preferred'.
Suggestion: preferred
... accurate at all. The customers who are prefer the time slot that has been reduced to ...
^^^^^^
Line 13, column 240, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...eir reputation by short operating time. The elimination of older movies will also...
^^^
Line 13, column 264, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...operating time. The elimination of older movies will also affect their reputatio...
^^
Line 13, column 272, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...g time. The elimination of older movies will also affect their reputation to pro...
^^
Line 17, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Finally,
...iety of movies of different times. Finally the decision to cut operating expenses ...
^^^^^^^
Line 17, column 109, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...o reverse the decrease in profit. So the assumptions it have been made must be s...
^^
Line 17, column 126, Rule ID: IT_VBZ[1]
Message: Did you mean 'has'?
Suggestion: has
...rease in profit. So the assumptions it have been made must be scrutinized more car...
^^^^
Line 17, column 145, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... the assumptions it have been made must be scrutinized more carefully. Alternati...
^^

Transition Words or Phrases used:
also, apparently, but, finally, if, may, so

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 16.0 19.6327345309 81% => OK
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 4.0 11.1786427146 36% => More conjunction wanted.
Relative clauses : 5.0 13.6137724551 37% => More relative clauses wanted.
Pronoun: 20.0 28.8173652695 69% => OK
Preposition: 36.0 55.5748502994 65% => OK
Nominalization: 8.0 16.3942115768 49% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.

Performance on vocabulary words:
No of characters: 1602.0 2260.96107784 71% => OK
No of words: 313.0 441.139720559 71% => More content wanted.
Chars per words: 5.11821086262 5.12650576532 100% => OK
Fourth root words length: 4.20616286096 4.56307096286 92% => OK
Word Length SD: 2.58104073362 2.78398813304 93% => OK
Unique words: 155.0 204.123752495 76% => More unique words wanted.
Unique words percentage: 0.495207667732 0.468620217663 106% => OK
syllable_count: 514.8 705.55239521 73% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 8.0 8.76447105788 91% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.

Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 16.0 22.8473053892 70% => The Avg. Sentence Length is relatively short.
Sentence length SD: 30.1243038793 57.8364921388 52% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 84.3157894737 119.503703932 71% => OK
Words per sentence: 16.4736842105 23.324526521 71% => OK
Discourse Markers: 2.26315789474 5.70786347227 40% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 16.0 5.25449101796 305% => Less language errors wanted.
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.239184377397 0.218282227539 110% => OK
Sentence topic coherence: 0.0787233148598 0.0743258471296 106% => OK
Sentence topic coherence SD: 0.081391117178 0.0701772020484 116% => OK
Paragraph topic coherence: 0.141907017516 0.128457276422 110% => OK
Paragraph topic coherence SD: 0.0872981656074 0.0628817314937 139% => OK

Essay readability:
automated_readability_index: 10.9 14.3799401198 76% => Automated_readability_index is low.
flesch_reading_ease: 55.24 48.3550499002 114% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 9.5 12.197005988 78% => OK
coleman_liau_index: 12.12 12.5979740519 96% => OK
dale_chall_readability_score: 8.21 8.32208582834 99% => OK
difficult_words: 75.0 98.500998004 76% => More difficult words wanted.
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 8.4 11.1389221557 75% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?

---------------------

Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.

Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 313 350
No. of Characters: 1559 1500
No. of Different Words: 153 200
Fourth Root of Number of Words: 4.206 4.7
Average Word Length: 4.981 4.6
Word Length SD: 2.547 2.4
No. of Words greater than 5 chars: 124 100
No. of Words greater than 6 chars: 80 80
No. of Words greater than 7 chars: 56 40
No. of Words greater than 8 chars: 39 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 16.474 21.0
Sentence Length SD: 5.123 7.5
Use of Discourse Markers (%): 0.368 0.12
Sentence-Text Coherence: 0.305 0.35
Sentence-Para Coherence: 0.546 0.50
Sentence-Sentence Coherence: 0.052 0.07
Number of Paragraphs: 5 5