The following appeared in a memorandum from the owner of Movies Galore, a chain of movie-rental stores.
"In order to stop the recent decline in our profits, we must reduce operating expenses at Movies Galore's ten movie-rental stores. Since we are famous for our special bargains, raising our rental prices is not a viable way to improve profits. Last month our store in downtown Marston significantly decreased its operating expenses by closing at 6:00 P.M. rather than 9:00 P.M. and by reducing its stock by eliminating all movies released more than five years ago. By implementing similar changes in our other stores, Movies Galore can increase profits without jeopardizing our reputation for offering great movies at low prices."
While the owner of Movies Galore clearly aims at reducing operating expenses because of the recent decline in profits, there are several basic flaws to his or her argument. There remain some questions that need an answer before any further step can be taken by the owner and the staffs in order to reduce expenses.
First among these questions is: how much money they can earn by reducing their time’s operation from 9 p.m. to 6 p.m. or this action could make the things worse? This is an essential question because it helps to indicate a big error that the owner may are be taking. To explain better, people watch a movie when they have available time during their leisure time. As most of the people work or study during daytime is normal that they prefer and have time to see a movie only at night. So, closing early at night the store is not going to help to solve their issue with more profits. This is because people usually make their plans about what they want to do on that day during their leisure time, during breaks, meals, after-jobs, etc. Consequently, how can one rent a movie in the evening if the store is closed? For this reason, if the owner needs to cut time’s operation, it might be better to open the store later than closing earlier.
Another relevant consideration is to identify what are the good reasons for reducing its stock by eliminating old movies if has any reason. How can this help to keep or raise the profits? Do they need more room and does not have it or are they going to rent a part of the store for other business to save and make more money? All these questions are important and should be answered before taking any action. Further, it is understandable that each person has a different preference for movies and usually, they prefer to watch a newly released movie instead of an old one. But that does not mean that consumers do not watch classical, epics movies anymore that had done a great success in the past and still does with the new and old generation. In this list, it is possible to cite movies such as Harry Potter, The Lord of the Rings trilogy, White Chicks, Godfather and so many other films from past decades that still do a big success in this business and people watch more than one time.
One last question is: people are not renting less movies from physical stores and renting more online? To answer this question, the owner and his or her staffs should make a research considering and comparing information from the last years with the present. Nowadays, it is noticeable consumers prefer to rent a movie online using cellphones or computer because easier, has a great range of films and genres and take less time to do it. For this reason, an inevitable decline of profits will occur and the owner, independently of saving money from cutting off operating expenses or maintain excellent offers of rent at low prices, need to find another way to increase profits, such as, put in the same of the rental-movies store, a cafeteria or selling also electronics, books, etc.
In conclusion, the owner would be better served by first answering these questions and evaluating the resulting answers before making some wrong decision. Besides, it is relevant to understand the real business market of movie-rental stores and see if it is still a good business.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 22 15
No. of Words: 588 350
No. of Characters: 2672 1500
No. of Different Words: 271 200
Fourth Root of Number of Words: 4.924 4.7
Average Word Length: 4.544 4.6
Word Length SD: 2.318 2.4
No. of Words greater than 5 chars: 171 100
No. of Words greater than 6 chars: 109 80
No. of Words greater than 7 chars: 68 40
No. of Words greater than 8 chars: 40 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26.727 21.0
Sentence Length SD: 10.502 7.5
Use of Discourse Markers (%): 0.545 0.12
Sentence-Text Coherence: 0.294 0.35
Sentence-Para Coherence: 0.498 0.50
Sentence-Sentence Coherence: 0.068 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 262, Rule ID: BEEN_PART_AGREEMENT[1]
Message: Consider using a past participle here: 'been'.
Suggestion: been
...cate a big error that the owner may are be taking. To explain better, people watch...
^^
Line 7, column 46, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun movies is countable.
Suggestion: fewer
...ast question is: people are not renting less movies from physical stores and renting...
^^^^
Transition Words or Phrases used:
also, besides, but, consequently, first, if, may, so, still, while, in conclusion, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 24.0 19.6327345309 122% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 28.0 11.1786427146 250% => Less conjunction wanted
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 47.0 28.8173652695 163% => Less pronouns wanted
Preposition: 73.0 55.5748502994 131% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 2753.0 2260.96107784 122% => OK
No of words: 588.0 441.139720559 133% => OK
Chars per words: 4.68197278912 5.12650576532 91% => OK
Fourth root words length: 4.9242980521 4.56307096286 108% => OK
Word Length SD: 2.42770604735 2.78398813304 87% => OK
Unique words: 281.0 204.123752495 138% => OK
Unique words percentage: 0.477891156463 0.468620217663 102% => OK
syllable_count: 858.6 705.55239521 122% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 5.0 8.76447105788 57% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 25.0 22.8473053892 109% => OK
Sentence length SD: 59.3719810694 57.8364921388 103% => OK
Chars per sentence: 119.695652174 119.503703932 100% => OK
Words per sentence: 25.5652173913 23.324526521 110% => OK
Discourse Markers: 3.91304347826 5.70786347227 69% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 14.0 8.20758483034 171% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.208326171101 0.218282227539 95% => OK
Sentence topic coherence: 0.0688708348075 0.0743258471296 93% => OK
Sentence topic coherence SD: 0.0624646951142 0.0701772020484 89% => OK
Paragraph topic coherence: 0.141767882151 0.128457276422 110% => OK
Paragraph topic coherence SD: 0.0486694940456 0.0628817314937 77% => OK
Essay readability:
automated_readability_index: 13.4 14.3799401198 93% => Automated_readability_index is low.
flesch_reading_ease: 54.56 48.3550499002 113% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.9 12.197005988 98% => OK
coleman_liau_index: 10.16 12.5979740519 81% => OK
dale_chall_readability_score: 7.78 8.32208582834 93% => OK
difficult_words: 108.0 98.500998004 110% => OK
linsear_write_formula: 13.0 12.3882235529 105% => OK
gunning_fog: 12.0 11.1389221557 108% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.