The following appeared in a memorandum from the manager of WWAC radio station."To reverse a decline in listener numbers, our owners have decided that WWAC must change from its current rock-music format. The decline has occurred despite population growth i

The passage concludes that rock music should be replaced by the news and talk format in the WWAC radio station. The author highlights the benefits it will pose to the increase in the number of listeners of the radio station WWAC. While at first reading the argument seems quite conceivable, a closer look spells out a number of assumptions that could undermine its assessment.

Firstly, the author gives the reason that number of retired people have been increased; thus, it will be beneficial to change the format of the radio station. Arguer has not provided any solid evidence or statistical data. The decrease in number of listeners maybe the result of various factors. Perhaps people are interested in other channels of entertainment such as television, internet etc. Thus, changing the format of WWAC station may not help to increase the number of listeners. Therefore, a survey should be conducted so that the real reason behind it will be known.

Secondly, the passage states that decline in local sales of recorded music indicates that people are not interested in listening music; hence, there is decrease in number of listeners of the WWAC radio station. However, there are ample of reasons which may contribute to the lowering of sales of recorded music. Perhaps the collection of recorded music may not be good enough to entice customers to purchase it. Additionally, people maybe seeking other ways to listen music. There are chances that rates of recorded music have shoot up and this is the cause behind its' lowered sales.

Thirdly, there is no guarantee that switching to the news and talk format will augment the number of listeners. Listeners may enjoy news for an allotted time, but they may not enjoy it if the news is broadcast for whole day. Moreover, in such case, quality of news also matters. If the qualitative news is not given, number of listeners may further decrease by large number. This may be the case with rock music. People may not be listening to the radio because the songs played are not liked by them.

To conclude, though it seems that author has done some research before backing the prospect of changing the format of radio station by replacing rock music by the news and talk shows in order to increase the number of listeners, an in-depth scrutiny reveals that none of the arguments put forth are backed by exhaustive analysis; thus, providing little credible support. As it stands, the recommendation looks flawed in multiple respects and may not give the results the author expects.

Votes
Average: 8.2 (3 votes)
Essay Categories

Transition Words or Phrases used:
also, but, first, firstly, hence, however, if, look, may, moreover, second, secondly, so, therefore, third, thirdly, thus, while, such as

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 23.0 28.8173652695 80% => OK
Preposition: 60.0 55.5748502994 108% => OK
Nominalization: 13.0 16.3942115768 79% => OK

Performance on vocabulary words:
No of characters: 2119.0 2260.96107784 94% => OK
No of words: 427.0 441.139720559 97% => OK
Chars per words: 4.962529274 5.12650576532 97% => OK
Fourth root words length: 4.54576487731 4.56307096286 100% => OK
Word Length SD: 2.528046367 2.78398813304 91% => OK
Unique words: 203.0 204.123752495 99% => OK
Unique words percentage: 0.475409836066 0.468620217663 101% => OK
syllable_count: 652.5 705.55239521 92% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.

Performance on sentences:
How many sentences: 22.0 19.7664670659 111% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 66.5436537263 57.8364921388 115% => OK
Chars per sentence: 96.3181818182 119.503703932 81% => OK
Words per sentence: 19.4090909091 23.324526521 83% => OK
Discourse Markers: 6.22727272727 5.70786347227 109% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 10.0 8.20758483034 122% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.185399284976 0.218282227539 85% => OK
Sentence topic coherence: 0.0611299273702 0.0743258471296 82% => OK
Sentence topic coherence SD: 0.0620190724602 0.0701772020484 88% => OK
Paragraph topic coherence: 0.11612153858 0.128457276422 90% => OK
Paragraph topic coherence SD: 0.0498494479097 0.0628817314937 79% => OK

Essay readability:
automated_readability_index: 11.6 14.3799401198 81% => Automated_readability_index is low.
flesch_reading_ease: 60.65 48.3550499002 125% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.5 12.197005988 78% => OK
coleman_liau_index: 11.49 12.5979740519 91% => OK
dale_chall_readability_score: 8.35 8.32208582834 100% => OK
difficult_words: 102.0 98.500998004 104% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?

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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.

Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 21 15
No. of Words: 427 350
No. of Characters: 2056 1500
No. of Different Words: 202 200
Fourth Root of Number of Words: 4.546 4.7
Average Word Length: 4.815 4.6
Word Length SD: 2.442 2.4
No. of Words greater than 5 chars: 151 100
No. of Words greater than 6 chars: 104 80
No. of Words greater than 7 chars: 72 40
No. of Words greater than 8 chars: 39 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.333 21.0
Sentence Length SD: 11.231 7.5
Use of Discourse Markers (%): 0.714 0.12
Sentence-Text Coherence: 0.327 0.35
Sentence-Para Coherence: 0.537 0.50
Sentence-Sentence Coherence: 0.082 0.07
Number of Paragraphs: 5 5