In the memorandum, the manager of WWAC radio station suggests adopting an increasingly popular news-and-talk format in order to mitigate the current decline in the number of listeners which happened supposedly due to the antipathy to the rock-music. The author supports his argument with a fact that there has been population growth in the listening area, mainly represented by the retired people who have limited interest in music. Even though this argument seems plausible at first, after being evaluated with scrutiny it becomes untenable since it lacks some crucial information.
First of all, we need to know is the number of listeners declining only at WWAC radio station or is it the city(country)-wide trend. The thing is today there is copious content, especially similar to the one transmitted by radio, accessible in other sources - music subscription-based platforms, podcasts, other streaming services and so on. What makes them stand out is the fact that we have control over them, stop or skip whenever we want, repeat as many times as needed whereas radio cannot offer any of it. Therefore, the decline might be the result of the changing preferences of those who used to be frequent radio listeners. If it turns out to be the case, then no change in the kind of music or broadcasted shows will improve the situation for WWAC unlike the conclusion made by the author. Therefore, in order to bolster his argument, the author must provide us with the statistics proving that the listeners decline has been recorded only at the above-mentioned station.
Secondly, more information is required regarding recently closed music stores. How might the economic situation in the area have influenced the store owners’ decision to stop operating? What is the total number of local stores selling recorded music now and exactly how many were closed? It is entirely possible that there was a high concentration of those stores in the area and due to fierce competition some of them had to stop working. Therefore, despite the closure of several stores that the number of stores still operation might be quite big. What is more, such a situation could be the result of the unfavorable economic conditions - increasing tax rates, decreasing the income of the customers, etc. In other words, it was the result of the external factor intervention, rather changing the preferences of their customers. If two above-named points prove to be true, then the argument cannot be considered valid since it is based on the unwarranted assumption.
In the final analysis, in order to evaluate the argument of the WWAC radio station manager wisely, more information is required. Unless questions, which are presented in this essay, are answered in a way that would prove his position, the author’s suggestion should be taken with a grain of salt.
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 18 15
No. of Words: 465 350
No. of Characters: 2316 1500
No. of Different Words: 241 200
Fourth Root of Number of Words: 4.644 4.7
Average Word Length: 4.981 4.6
Word Length SD: 2.787 2.4
No. of Words greater than 5 chars: 162 100
No. of Words greater than 6 chars: 125 80
No. of Words greater than 7 chars: 94 40
No. of Words greater than 8 chars: 59 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 25.833 21.0
Sentence Length SD: 8.016 7.5
Use of Discourse Markers (%): 0.611 0.12
Sentence-Text Coherence: 0.313 0.35
Sentence-Para Coherence: 0.489 0.50
Sentence-Sentence Coherence: 0.08 0.07
Number of Paragraphs: 4 5
Transition Words or Phrases used:
first, if, regarding, second, secondly, so, still, then, therefore, whereas, kind of, first of all, in other words, what is more
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 27.0 19.6327345309 138% => OK
Auxiliary verbs: 11.0 12.9520958084 85% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 29.0 28.8173652695 101% => OK
Preposition: 69.0 55.5748502994 124% => OK
Nominalization: 24.0 16.3942115768 146% => OK
Performance on vocabulary words:
No of characters: 2386.0 2260.96107784 106% => OK
No of words: 465.0 441.139720559 105% => OK
Chars per words: 5.1311827957 5.12650576532 100% => OK
Fourth root words length: 4.64369019777 4.56307096286 102% => OK
Word Length SD: 2.90379027235 2.78398813304 104% => OK
Unique words: 254.0 204.123752495 124% => OK
Unique words percentage: 0.54623655914 0.468620217663 117% => OK
syllable_count: 755.1 705.55239521 107% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 7.0 4.22255489022 166% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 39.5492609833 57.8364921388 68% => OK
Chars per sentence: 125.578947368 119.503703932 105% => OK
Words per sentence: 24.4736842105 23.324526521 105% => OK
Discourse Markers: 6.73684210526 5.70786347227 118% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.233037366926 0.218282227539 107% => OK
Sentence topic coherence: 0.0657932627898 0.0743258471296 89% => OK
Sentence topic coherence SD: 0.0666800935084 0.0701772020484 95% => OK
Paragraph topic coherence: 0.146637952112 0.128457276422 114% => OK
Paragraph topic coherence SD: 0.0840041480572 0.0628817314937 134% => OK
Essay readability:
automated_readability_index: 15.0 14.3799401198 104% => OK
flesch_reading_ease: 47.12 48.3550499002 97% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 12.77 12.5979740519 101% => OK
dale_chall_readability_score: 9.17 8.32208582834 110% => OK
difficult_words: 128.0 98.500998004 130% => OK
linsear_write_formula: 15.0 12.3882235529 121% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 15.0 11.9071856287 126% => OK
What are above readability scores?
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Rates: 83.33 out of 100
Scores by essay e-grader: 5.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.