One assumption the argument is based upon is, early closing on all of their stores would decrease their expenses. Another assumption is that most of their customers do not rent movies that were released more than five years ago. Thus, they recommend for early closing and removing all of the older movies for all the stores. The given argument needs to answer the following questions to decide if the recommendation will have expected result, upon which failing to answer would seriously weaken the argument.
First of all, the argument’s first reason for which they mentioned to have observed reduced operations cost is where they mention early closing time for one of their stores. Even though it may have reduced their operating expenses, the argument needs to answer if these reductions in expenses have increased their profits. Have they considered how many customers and subsequently, how many potential rentals would they lose due to early closing? If most of their customers were to visit after 6 P.M., they might be losing significant number of their income from it. Considering that many of their customers would be at work or doing jobs till 6, evening seems to be a convenient time for them to visit. Failing to consider such a situation would result in decline in income, even though they may be cutting out on their operational expenses.
Secondly, for their reduction in stock for movies older than 5 years, they need to answer if they conducted any statistical analysis to know what movies their customers generally rent. People in general watch new movie releases in theatres and nowadays, on streaming platforms. It is possible that most of their customers rent older movies from the stores because it could be difficult to watch them otherwise. Also, many movie enthusiasts may watch older movies frequently. Although eliminating older movie stocks may reduce their expenses, they may be depriving themselves from an obvious profit. If it turns out that most of their customers rent older movies, their assumption does not hold much water and the suggestion of early closing may even further decline the profit margin.
Another question the store needs to answer is, how significant is the decrease in their operational expenses? For their profit margin to revert back to what it was, the operational expenses need to be significant enough. If they are not saving a good amount by early closing, their store might as well run profitable.
If the store fails to address the given questions with enough plausibility, they seriously weaken their argument and should come up with another strategy to reduce their expenses, or to increase their profits.
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 4 2
No. of Spelling Errors: 1 2
No. of Sentences: 20 15
No. of Words: 440 350
No. of Characters: 2183 1500
No. of Different Words: 197 200
Fourth Root of Number of Words: 4.58 4.7
Average Word Length: 4.961 4.6
Word Length SD: 2.516 2.4
No. of Words greater than 5 chars: 150 100
No. of Words greater than 6 chars: 107 80
No. of Words greater than 7 chars: 81 40
No. of Words greater than 8 chars: 51 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22 21.0
Sentence Length SD: 6.066 7.5
Use of Discourse Markers (%): 0.65 0.12
Sentence-Text Coherence: 0.331 0.35
Sentence-Para Coherence: 0.547 0.50
Sentence-Sentence Coherence: 0.103 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 282, Rule ID: ALL_OF_THE[1]
Message: Simply use 'all the'.
Suggestion: all the
...ecommend for early closing and removing all of the older movies for all the stores. The gi...
^^^^^^^^^^
Transition Words or Phrases used:
also, first, if, may, second, secondly, so, thus, well, in general, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 18.0 12.9520958084 139% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 49.0 28.8173652695 170% => Less pronouns wanted
Preposition: 56.0 55.5748502994 101% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 2247.0 2260.96107784 99% => OK
No of words: 439.0 441.139720559 100% => OK
Chars per words: 5.11845102506 5.12650576532 100% => OK
Fourth root words length: 4.57737117129 4.56307096286 100% => OK
Word Length SD: 2.57978271849 2.78398813304 93% => OK
Unique words: 206.0 204.123752495 101% => OK
Unique words percentage: 0.469248291572 0.468620217663 100% => OK
syllable_count: 675.0 705.55239521 96% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 7.0 2.70958083832 258% => Less adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 36.9270903268 57.8364921388 64% => OK
Chars per sentence: 112.35 119.503703932 94% => OK
Words per sentence: 21.95 23.324526521 94% => OK
Discourse Markers: 4.0 5.70786347227 70% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.16113577002 0.218282227539 74% => OK
Sentence topic coherence: 0.0697490259274 0.0743258471296 94% => OK
Sentence topic coherence SD: 0.052169094065 0.0701772020484 74% => OK
Paragraph topic coherence: 0.099575590264 0.128457276422 78% => OK
Paragraph topic coherence SD: 0.060414953189 0.0628817314937 96% => OK
Essay readability:
automated_readability_index: 13.7 14.3799401198 95% => OK
flesch_reading_ease: 58.62 48.3550499002 121% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 12.42 12.5979740519 99% => OK
dale_chall_readability_score: 7.92 8.32208582834 95% => OK
difficult_words: 90.0 98.500998004 91% => OK
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.