The memorandum from the owner of the Movies Galore concludes that since few complaints have been received as regards the reduction of operating hours and overall inventory in one of their stores, the method should be used in all of their stores to improve their profits. However, the basis upon which the conclusion is drawn is not logically sound as the argument lacks vital evidences that will help us evaluate the likelihood that the argument is warranted.
To start, the author assumes that reducing their opening hours will equate an increase in the profit made. Yet, there is no evidence anywhere in the argument on how this will happen or how feasible this is. The author needs to provide evidence supporting this claim. Perhaps, more viewers at the Movies Galore are independent workers who have their leisure between 7pm and 9pm and thus will be unable to see a movie during the stores' opening hours. If this is the case, the profit of the stores will likely reduce as less number of people will view movies at their store and others might choose some other movie stores with comfortable closing hours.
In the same vein, the owner of Movies Galore fails to indicate that their viewers are not interested in movies released beyond 5 years ago. Perhaps, their viewers consist mainly of old men who wants to keep seeing movies made in their age, or young ones who wants to see old movies that have been described to them by their parents. Thus, in this case, they might have to choose another store which have such movies available. This translates to loss of viewers and ultimately a further decrease in their profit.
Lastly, the argument does not in any way mention that viewers all across their store have the same taste of movies and are available to see movies during the proposed operating hours. It should be confirmed that viewers in other stores aside the ones that have implemented the new policy will make no complaint or few ones about them. Majority of viewers at other store might not be pleased with this policy and thus show their concern than those at the previous store.
In conclusion, to strengthen the argument, the author needs to provide evidence that their viewers will be available to view their movies during their operating hours, that they are not interested in movies made over 5 years ago and that viewers across their stores will accept the policy the same way. If these evidences are found otherwise, then the argument will be greatly flawed as it will not only reduce the profit of the Movies Galore, it can lead to loss of customers and shut down of the business.
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 8 2
No. of Spelling Errors: 0 2
No. of Sentences: 16 15
No. of Words: 454 350
No. of Characters: 2115 1500
No. of Different Words: 195 200
Fourth Root of Number of Words: 4.616 4.7
Average Word Length: 4.659 4.6
Word Length SD: 2.184 2.4
No. of Words greater than 5 chars: 146 100
No. of Words greater than 6 chars: 87 80
No. of Words greater than 7 chars: 54 40
No. of Words greater than 8 chars: 32 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 28.375 21.0
Sentence Length SD: 11.258 7.5
Use of Discourse Markers (%): 0.562 0.12
Sentence-Text Coherence: 0.35 0.35
Sentence-Para Coherence: 0.58 0.50
Sentence-Sentence Coherence: 0.099 0.07
Number of Paragraphs: 5 5
Transition Words or Phrases used:
however, if, lastly, so, then, thus, as regards, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 19.0 19.6327345309 97% => OK
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 17.0 13.6137724551 125% => OK
Pronoun: 46.0 28.8173652695 160% => Less pronouns wanted
Preposition: 63.0 55.5748502994 113% => OK
Nominalization: 11.0 16.3942115768 67% => OK
Performance on vocabulary words:
No of characters: 2168.0 2260.96107784 96% => OK
No of words: 454.0 441.139720559 103% => OK
Chars per words: 4.77533039648 5.12650576532 93% => OK
Fourth root words length: 4.61598047577 4.56307096286 101% => OK
Word Length SD: 2.23075018447 2.78398813304 80% => OK
Unique words: 203.0 204.123752495 99% => OK
Unique words percentage: 0.447136563877 0.468620217663 95% => OK
syllable_count: 673.2 705.55239521 95% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 9.0 8.76447105788 103% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 28.0 22.8473053892 123% => The Avg. Sentence Length is relatively long.
Sentence length SD: 64.6073476858 57.8364921388 112% => OK
Chars per sentence: 135.5 119.503703932 113% => OK
Words per sentence: 28.375 23.324526521 122% => OK
Discourse Markers: 3.875 5.70786347227 68% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.257470583894 0.218282227539 118% => OK
Sentence topic coherence: 0.106981248737 0.0743258471296 144% => OK
Sentence topic coherence SD: 0.0842249967758 0.0701772020484 120% => OK
Paragraph topic coherence: 0.175505354392 0.128457276422 137% => OK
Paragraph topic coherence SD: 0.0331065122452 0.0628817314937 53% => OK
Essay readability:
automated_readability_index: 15.3 14.3799401198 106% => OK
flesch_reading_ease: 51.52 48.3550499002 107% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.0 12.197005988 107% => OK
coleman_liau_index: 10.74 12.5979740519 85% => OK
dale_chall_readability_score: 7.77 8.32208582834 93% => OK
difficult_words: 79.0 98.500998004 80% => More difficult words wanted.
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 13.2 11.1389221557 119% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.