The following appeared in a memorandum from the owner of Movies Galore, a chain of movie-rental stores.
"In order to reverse the recent decline in our profits, we must reduce operating expenses at Movies Galore's ten movie-rental stores. Since we are famous for our special bargains, raising our rental prices is not a viable way to improve profits. Last month our store in downtown Marston significantly decreased its operating expenses by closing at 6:00 p.m. rather than 9:00 p.m. and by reducing its stock by eliminating all movies released more than five years ago. Therefore, in order to increase profits without jeopardizing our reputation for offering great movies at low prices, we recommend implementing similar changes in our other nine Movies Galore stores."
The argument puts forward a change of policy and its detrimental implications and concludes that in order to thwart the implications the policy needs to be reverted back. But the reasoning of arguments fails to provide some key pieces of evidence that are needed to evaluate the conclusion.
First of all, the argument doesn't mention the reason for increased time to national news in the first place. It might be the case that the television was losing viewers and resorted to the policy of national news in order to attract a broader audience. The argument also fails to mention the relative viewer change after the change of policy. If the number of viewers has actually increased after the increased national coverage than reverting certainly will not attract more viewers.
Moreover, the argument also doesn't give an account of the complaints that it received. We need to data with respect to the area of complainants and the nature of complaints. If the complainants are mostly located in the local area and their concern is not about the time but about the quality and veracity of the local news than increasing the time rather than quality will not attract more viewers. The argument is also vague in its reasoning for the fact that if the number of complaints after the introduction of the policy has actually changed. We need to know whether most of the complaints before were also concerned with the weather and local news. If the complaints before were also concerning local news than changing the time only may not have any effect on the viewership.
Lastly, the argument doesn't give a clear reason for the cancellation of the advertising partner’s contract. We need to know whether the business was bankrupt or actually canceled the contract due to waning viewership. We also need the account of recent advertising proposals for the television. It may be the case that the local businesses are losing interest for advertisement but more national businesses are interested in the advertisement. If that is the case then decreasing national news coverage won’t stop diminishing revenue but rather may accelerate it.
In conclusion, to implement the manager’s policy more data and evidence is needed about the relative viewer increases, details about the complaints, reasons for advertisement cancellation. Otherwise, the argument does not provide a strong case for reverting back the policy.
Grammar and spelling errors:
Line 3, column 28, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...nclusion. First of all, the argument doesnt mention the reason for increased time t...
^^^^^^
Line 4, column 1, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...rtainly will not attract more viewers. Moreover, the argument also doesnt give ...
^^^
Line 5, column 29, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...iewers. Moreover, the argument also doesnt give an account of the complaints that ...
^^^^^^
Line 5, column 657, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...cerned with the weather and local news. If the complaints before were also concern...
^^
Line 5, column 682, Rule ID: PROGRESSIVE_VERBS[1]
Message: This verb is normally not used in the progressive form. Try a simple form instead.
...nd local news. If the complaints before were also concerning local news than changing the time only ...
^^^^^^^^^^^^^^^^^^^^
Line 7, column 22, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...the viewership. Lastly, the argument doesnt give a clear reason for the cancellatio...
^^^^^^
Transition Words or Phrases used:
actually, also, but, first, if, lastly, may, moreover, so, then, in conclusion, first of all, with respect to, in the first place
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 18.0 28.8173652695 62% => OK
Preposition: 50.0 55.5748502994 90% => OK
Nominalization: 19.0 16.3942115768 116% => OK
Performance on vocabulary words:
No of characters: 2038.0 2260.96107784 90% => OK
No of words: 394.0 441.139720559 89% => More content wanted.
Chars per words: 5.17258883249 5.12650576532 101% => OK
Fourth root words length: 4.45527027702 4.56307096286 98% => OK
Word Length SD: 2.86925538296 2.78398813304 103% => OK
Unique words: 162.0 204.123752495 79% => More unique words wanted.
Unique words percentage: 0.41116751269 0.468620217663 88% => More unique words wanted or less content wanted.
syllable_count: 642.6 705.55239521 91% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Interrogative: 0.0 0.471057884232 0% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 38.1968222489 57.8364921388 66% => OK
Chars per sentence: 107.263157895 119.503703932 90% => OK
Words per sentence: 20.7368421053 23.324526521 89% => OK
Discourse Markers: 6.78947368421 5.70786347227 119% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 2.0 8.20758483034 24% => More positive sentences wanted.
Sentences with negative sentiment : 16.0 6.88822355289 232% => Less negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0431881795596 0.218282227539 20% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0178672490921 0.0743258471296 24% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0219207069845 0.0701772020484 31% => Sentences are similar to each other.
Paragraph topic coherence: 0.0260934601022 0.128457276422 20% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0208279075187 0.0628817314937 33% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 13.3 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 12.71 12.5979740519 101% => OK
dale_chall_readability_score: 7.99 8.32208582834 96% => OK
difficult_words: 84.0 98.500998004 85% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.
Rates: 16.67 out of 100
Scores by essay e-grader: 1.0 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.