The following appeared as part of the business plan of an investment and financial consulting firm.
“Studies suggest that an average coffee drinker’s consumption of coffee increases with age, from age 10 through age 60. Even after age 60, coffee consumption remains high. The average cola drinker’s consumption of cola, however, declines with increasing age. Both of these trends have remained stable for the past 40 years. Given that the number of older adults will significantly increase as the population ages over the next 20 years, it follows that the demand for coffee will increase and the demand for cola will decrease during this period. We should, therefore, consider transferring our investments from Cola Loca to Early Bird Coffee.”
Business plan of an investment and financial consulting firm stated that average coffee drinker's consumption of coffee increases with age and this report also said for cola that cola drinker's consumption of cola declines with increasing age. These trends have remained stable for the past 40 years. This plan also stated that older adults will significantly increase in next 20 years. So, firm wants to transfer their investments to Cola Loca to Early Bird Coffee. This argument may has merit at first site. However, plan has many unaddressed assumption and forgets to consider so many things. So, we can say argument is deeply flawed.
Here plan first said about studies on coffee drinker and cola drinker. It stated that average coffee drinker's consumption increase with age and totally alternative for cola drinker. However this study does not provide any proper evidence. If a choosen persons for survey like the coffee at coffee place and cola drinker does not like taste of cola at cola place then coffee consumption is getting high against cola. A person with young age is not health conscious and does not have much stress and health realted problems and at studies where free drinks are given, a person with young age choose cola over coffee and sophisticated and old man choose coffee. So, this study results might be ambiguous as it forgets to consider many point as health issue and mindset of person. They also forget to mention total number of members in studies of coffee and cola consumption. If cola drinkers are much higher than coffee drinker then increasing consumption with age result does not provide proper evidence to transfer investment because it may hurt revenue of the firm.
Plan also mentioned that this trend have remained stable for last forty years and older adults population will significantly increase in next 20 years. Now, this statement suggest that over last 40 years person mindset does not change. So, if a person likes a cola and getting old then he always going to choose cola without considering his age. In advance cola is one of the good consumed drink among young and kids, in future cola can become favourite drink among them. So, if during last 40 years person did not change their own individual mindset, how they will do this now? So, a cola drinker always consume cola. So, transferring cola to coffee might become a bad choice because of next 20 years prediction over last 40 years result without considering current young persons' mindset who are going to become older in next 20 years.
Report lastly suggested about changing investment plan cola to coffee but they did not mention current brand value or revenue of either company. If cola company has much more customer than coffee company has then it will give huge loss to firm. So, if a firm wants to change then they have to consider brand value, customer numbers and reputation of company.
So, above point is weakens the argument. If firm wants to transfer their investment without considering proper points and just based on some studies without investigating evidence then it will put company into fearful position. So, company has to do proper research and consider unaddressed assumption of study then they will able to take proper decision.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 28 15
No. of Words: 548 350
No. of Characters: 2665 1500
No. of Different Words: 221 200
Fourth Root of Number of Words: 4.838 4.7
Average Word Length: 4.863 4.6
Word Length SD: 2.396 2.4
No. of Words greater than 5 chars: 194 100
No. of Words greater than 6 chars: 127 80
No. of Words greater than 7 chars: 71 40
No. of Words greater than 8 chars: 42 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.571 21.0
Sentence Length SD: 9.578 7.5
Use of Discourse Markers (%): 0.821 0.12
Sentence-Text Coherence: 0.319 0.35
Sentence-Para Coherence: 0.492 0.50
Sentence-Sentence Coherence: 0.1 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 183, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: However,
...d totally alternative for cola drinker. However this study does not provide any proper ...
^^^^^^^
Line 3, column 728, Rule ID: MANY_NN[1]
Message: Possible agreement error. The noun point seems to be countable; consider using: 'many points'.
Suggestion: many points
... be ambiguous as it forgets to consider many point as health issue and mindset of person. ...
^^^^^^^^^^
Line 5, column 89, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'adults'' or 'adult's'?
Suggestion: adults'; adult's
...d stable for last forty years and older adults population will significantly increase ...
^^^^^^
Line 5, column 297, Rule ID: HE_VERB_AGR[3]
Message: The pronoun 'he' must be used with a third-person verb: 'goes'.
Suggestion: goes
...s a cola and getting old then he always going to choose cola without considering his ...
^^^^^
Line 5, column 620, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...So, a cola drinker always consume cola. So, transferring cola to coffee might beco...
^^
Line 5, column 774, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'persons'' or 'person's'?
Suggestion: persons'; person's
...esult without considering current young persons mindset who are going to become older i...
^^^^^^^
Line 7, column 146, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...and value or revenue of either company. If cola company has much more customer tha...
^^
Transition Words or Phrases used:
also, but, first, however, if, lastly, may, so, then, as to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 9.0 19.6327345309 46% => More to be verbs wanted.
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 21.0 11.1786427146 188% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 32.0 28.8173652695 111% => OK
Preposition: 69.0 55.5748502994 124% => OK
Nominalization: 26.0 16.3942115768 159% => OK
Performance on vocabulary words:
No of characters: 2728.0 2260.96107784 121% => OK
No of words: 548.0 441.139720559 124% => OK
Chars per words: 4.97810218978 5.12650576532 97% => OK
Fourth root words length: 4.83832613839 4.56307096286 106% => OK
Word Length SD: 2.40129622498 2.78398813304 86% => OK
Unique words: 225.0 204.123752495 110% => OK
Unique words percentage: 0.410583941606 0.468620217663 88% => More unique words wanted or less content wanted.
syllable_count: 828.0 705.55239521 117% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 7.0 2.70958083832 258% => Less adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 28.0 19.7664670659 142% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 58.4913651398 57.8364921388 101% => OK
Chars per sentence: 97.4285714286 119.503703932 82% => OK
Words per sentence: 19.5714285714 23.324526521 84% => OK
Discourse Markers: 2.10714285714 5.70786347227 37% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 11.0 8.20758483034 134% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 11.0 4.67664670659 235% => Less facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.239539554679 0.218282227539 110% => OK
Sentence topic coherence: 0.0746661199327 0.0743258471296 100% => OK
Sentence topic coherence SD: 0.102057830432 0.0701772020484 145% => OK
Paragraph topic coherence: 0.144048534697 0.128457276422 112% => OK
Paragraph topic coherence SD: 0.103011830977 0.0628817314937 164% => OK
Essay readability:
automated_readability_index: 11.8 14.3799401198 82% => Automated_readability_index is low.
flesch_reading_ease: 60.65 48.3550499002 125% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.5 12.197005988 78% => OK
coleman_liau_index: 11.6 12.5979740519 92% => OK
dale_chall_readability_score: 7.2 8.32208582834 87% => OK
difficult_words: 91.0 98.500998004 92% => OK
linsear_write_formula: 6.5 12.3882235529 52% => Linsear_write_formula is low.
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.