The following appeared as part of a promotional campaign to sell advertising on channels provided by the local cable television company.
“Advertising with Cable Communications Corp. is the most effective way to increase a company’s profits. Recently Adams Car Dealership began advertising with Cable Communications, and over a subsequent 30-day period, the dealership’s sales rose 15% over sales the previous month. In addition, the company’s customer ratings show that people who purchase new cars from Adams are more satisfied with teh quality and performance of their vehicles than are car dealership customers on average. Customer satisfaction has been found to be a key factor in positive word-of-mouth publicity.”
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
This response will address Cable Communications Corp. claim that they are the most effective way to increase a company’s profits. Their argument rests on a number of faulty and problematic assumptions. Firstly, that their success can be imputed from a single 15% rise in sales over the previous month. Secondly, that advertising with them leads to higher quality and performance satisfaction. These assumptions and their implications are inherently weak, and involve a number of terminal implications for the argument Cable Communications advance.
Cable Communications Corporation imply that they are the key to increasing sales, as a single company with which they have dealt with in the recent past has seen 15% increase over a thirty day period. Superficially this indicates success, but such a belief collapses under brief examination. Cable Communications Corp. fails to contextualise this rise in sales entirely. Could this sales rise have occurred in the holiday season, as part of a broader increase in sales generally experienced across the economy? Perhaps. Did Adams Car Dealership’s sales figures consistently grow, or atleast maintain this 15% increase? Unlikely. One cannot say definitively, as Cable Communications willfully or otherwise omits vital information that can make or break their key claim. Cable Communications Corp. can validate this claim through a variety of means. They can release yearly sales figures from Adams Car Dealership, they can show how other external factors alluded to above did not factor into the rise in sales or highlight in greater detail the link between their advertising and Adams Car Dealership’s sales. By doing none of these, one of two key Cable Communications assumptions is left unfounded. The implications for the argument are clear; dealing with Cable Communications Corp. doesn’t necessarily lead to higher, or increased sales, given their failure to fully discuss their track record.
Cable Communications Corp claim ownership of the increase in customer satisfaction ratings concerning quality and performance. They do so through baldly stating that their advertising is responsible for this development. At face value, it is difficult to grasp how advertising may positively alter customer feelings regarding quality and perforance. After all, quality and performance are factors which appear to be distinctly with in the control of the car dealership. It can be fairly argued that the mechanics and technical personnel of Adams Car Dealership have much more to do with vehicle quality and performance, than Cable Communications’ advertising. As such, one could speculate that Cable Communications is attempting to appropriate success in which they had no part. However, there is a range of evidence with which Cable Communications could support such an argument. They could include explicit customer and dealership testimony as to how their advertisements helped Customers grasp their performance and quality of vehicles on sale, or how their marketing campaigns enabled Dealerships to elucidate the superior performance and quality of their vehicles. Unfortunately, Cable Communications company do neither, and this has determental implications for their argument. Chiefly, Cable Communications through this unfounded assumption imply that they might appropriate a clients own, often hard earned success, for their gain.
This response has outlined Cable Communications Corporation’s argument that they can deliver better profitablility through advertising and an increase in customer satisfaction with regards to performance and quality. These two assumptions are left largely unfounded by Cable Communications. Despite this, there is a range of evidence that they could involve to ballast these claims, yet they fail to do so. This has onourous implications for the argument, as it implies that their sales record is dubious at best, and that they will claim success which lies solely with the dealership for their own gain.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 31 15
No. of Words: 604 350
No. of Characters: 3324 1500
No. of Different Words: 270 200
Fourth Root of Number of Words: 4.957 4.7
Average Word Length: 5.503 4.6
Word Length SD: 3.128 2.4
No. of Words greater than 5 chars: 226 100
No. of Words greater than 6 chars: 198 80
No. of Words greater than 7 chars: 137 40
No. of Words greater than 8 chars: 100 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.484 21.0
Sentence Length SD: 9.827 7.5
Use of Discourse Markers (%): 0.29 0.12
Sentence-Text Coherence: 0.29 0.35
Sentence-Para Coherence: 0.405 0.50
Sentence-Sentence Coherence: 0.064 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 5, column 1388, Rule ID: A_PLURAL[1]
Message: Don't use indefinite articles with plural words. Did you mean 'a client' or simply 'clients'?
Suggestion: a client; clients
...ption imply that they might appropriate a clients own, often hard earned success, for the...
^^^^^^^^^
Transition Words or Phrases used:
but, first, firstly, however, if, may, regarding, second, secondly, so, after all, as to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 16.0 19.6327345309 81% => OK
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 25.0 11.1786427146 224% => Less conjunction wanted
Relative clauses : 18.0 13.6137724551 132% => OK
Pronoun: 62.0 28.8173652695 215% => Less pronouns wanted
Preposition: 73.0 55.5748502994 131% => OK
Nominalization: 27.0 16.3942115768 165% => OK
Performance on vocabulary words:
No of characters: 3434.0 2260.96107784 152% => OK
No of words: 603.0 441.139720559 137% => Less content wanted.
Chars per words: 5.69485903814 5.12650576532 111% => OK
Fourth root words length: 4.9554069778 4.56307096286 109% => OK
Word Length SD: 3.31228804404 2.78398813304 119% => OK
Unique words: 282.0 204.123752495 138% => OK
Unique words percentage: 0.467661691542 0.468620217663 100% => OK
syllable_count: 1053.9 705.55239521 149% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 14.0 4.96107784431 282% => Less pronouns wanted as sentence beginning.
Article: 1.0 8.76447105788 11% => OK
Subordination: 7.0 2.70958083832 258% => Less adverbial clause wanted.
Conjunction: 8.0 1.67365269461 478% => Less conjunction wanted as sentence beginning.
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 33.0 19.7664670659 167% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 61.3614589962 57.8364921388 106% => OK
Chars per sentence: 104.060606061 119.503703932 87% => OK
Words per sentence: 18.2727272727 23.324526521 78% => OK
Discourse Markers: 2.66666666667 5.70786347227 47% => More transition words/phrases wanted.
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 19.0 8.20758483034 231% => Less positive sentences wanted.
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.257603587601 0.218282227539 118% => OK
Sentence topic coherence: 0.0933945928848 0.0743258471296 126% => OK
Sentence topic coherence SD: 0.0849537198245 0.0701772020484 121% => OK
Paragraph topic coherence: 0.189657576241 0.128457276422 148% => OK
Paragraph topic coherence SD: 0.0419912300753 0.0628817314937 67% => OK
Essay readability:
automated_readability_index: 14.5 14.3799401198 101% => OK
flesch_reading_ease: 44.75 48.3550499002 93% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 15.72 12.5979740519 125% => OK
dale_chall_readability_score: 8.67 8.32208582834 104% => OK
difficult_words: 158.0 98.500998004 160% => OK
linsear_write_formula: 7.5 12.3882235529 61% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Write the essay in 30 minutes.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.