As a conclusion, the writer maintains that the late-night news should increase their coverage of weather and local news while decrease the time for national news. To support this recommendation, the memo points out the complaints given from audience over the past years, and the cancellation of the advertising contracts of local businesses. However, Because the claims are based on the unreliable assumptions, the entire memo seems to be not persuadable.
First, the manager assumes that the one year would be enough time to determine the overall trend of audience' reaction. However, one year is quite short time to monitor the preference of the audience exactly. In fact, it is possible the result would be changed from the next years.
Moreover, the author thinks that the complaints about the coverage of news are representative for the whole opinions of the audiences. However, there are no reasons to believe that the complaints are directly connected to the general opinions of the people. It can be just repeating complaints from the small number of the people.
In addition to this, the authors mentions that the complaints are concerned with coverage of weather and local news. It is implausible to argue to expand the coverage of the parts based on the facts that many complaints are related with the coverage. The increase of the coverage of the part may lead to the further complaints of the audience.
Next, the manager assumes that the cancellation of advertisement is caused by the change of the coverage. But there are possibility that the cancellation due to other factors. For example, the general economy condition of the nation may not be propitious to the many business company, so that they may reduce the revenue related with advertisement. Because the memo does not contain any information about the other factors, it is too hasty to conclude the cancellation is resulted from the change of the coverage.
Moreover, even though the coverage is transformed as the manager mentions, it is not guaranteed that the new will attract more viewers and stop the losing advertisement. For example, it is still possible that the number of the viewers and advertisement would be stable or even fall down despite of the transformation.
Furthermore, the manager assumes that the plan for the late-night news will be equally efficacious to all other news as well. However, the passage does not present any descriptions of the other news, so that it is impossible to determine whether the plan would be beneficial for other news program, even though we admit the possibility that the strategy will work well. More seriously, it is even not clear that the plan will effective for the late-night news.
In conclusion, because the author suggest his claims on the dubious assumptions, honestly the idea would not be acceptable. To strengthen the argument, the writer should present more evidences that will bolster the one's assumptions are reliable.
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 23 15
No. of Words: 485 350
No. of Characters: 2418 1500
No. of Different Words: 200 200
Fourth Root of Number of Words: 4.693 4.7
Average Word Length: 4.986 4.6
Word Length SD: 2.77 2.4
No. of Words greater than 5 chars: 169 100
No. of Words greater than 6 chars: 142 80
No. of Words greater than 7 chars: 92 40
No. of Words greater than 8 chars: 57 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.087 21.0
Sentence Length SD: 6.44 7.5
Use of Discourse Markers (%): 0.696 0.12
Sentence-Text Coherence: 0.332 0.35
Sentence-Para Coherence: 0.652 0.50
Sentence-Sentence Coherence: 0.118 0.07
Number of Paragraphs: 8 5
Transition Words or Phrases used:
but, first, furthermore, honestly, however, may, moreover, so, still, then, well, while, for example, in addition, in conclusion, in fact
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 28.0 19.6327345309 143% => OK
Auxiliary verbs: 16.0 12.9520958084 124% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 16.0 13.6137724551 118% => OK
Pronoun: 30.0 28.8173652695 104% => OK
Preposition: 57.0 55.5748502994 103% => OK
Nominalization: 20.0 16.3942115768 122% => OK
Performance on vocabulary words:
No of characters: 2498.0 2260.96107784 110% => OK
No of words: 485.0 441.139720559 110% => OK
Chars per words: 5.15051546392 5.12650576532 100% => OK
Fourth root words length: 4.69283662038 4.56307096286 103% => OK
Word Length SD: 2.88241523176 2.78398813304 104% => OK
Unique words: 203.0 204.123752495 99% => OK
Unique words percentage: 0.418556701031 0.468620217663 89% => More unique words wanted or less content wanted.
syllable_count: 770.4 705.55239521 109% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 12.0 8.76447105788 137% => OK
Subordination: 8.0 2.70958083832 295% => Less adverbial clause wanted.
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 40.3327839277 57.8364921388 70% => OK
Chars per sentence: 108.608695652 119.503703932 91% => OK
Words per sentence: 21.0869565217 23.324526521 90% => OK
Discourse Markers: 5.95652173913 5.70786347227 104% => OK
Paragraphs: 8.0 5.15768463074 155% => Less paragraphs wanted.
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 10.0 6.88822355289 145% => OK
Sentences with neutral sentiment: 9.0 4.67664670659 192% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.220657952573 0.218282227539 101% => OK
Sentence topic coherence: 0.0641634821174 0.0743258471296 86% => OK
Sentence topic coherence SD: 0.0852374351496 0.0701772020484 121% => OK
Paragraph topic coherence: 0.0950940383716 0.128457276422 74% => OK
Paragraph topic coherence SD: 0.0883139295216 0.0628817314937 140% => OK
Essay readability:
automated_readability_index: 13.4 14.3799401198 93% => Automated_readability_index is low.
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 12.59 12.5979740519 100% => OK
dale_chall_readability_score: 7.97 8.32208582834 96% => OK
difficult_words: 101.0 98.500998004 103% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Maximum six paragraphs wanted.
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.