'The following is a memorandum from the business manager of a television station.“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the c

The business manager of a television station asserts that they should restore the time they used to devote to weather and local news a year ago. This sounds unpersuasive since it is based on unplausible assumptions and it requires more evidence to strengthen the argument.

First, the arguer assumes that the complaints about the less coverage in weather and local news were great during the past year. However, the complaints might have been meager in number. Perhaps, before the change, the complaints were mostly related to the less coverage in the national news and they are now all gone. Therefore, even though the most of the complaints were about the less coverage of the local news, it might have been few in number. Thus, the author should provide evidence related to the number of the complaints related to the local news before and after the change.

Second, the arguer presumes that the local business withdraws its advertising due to the less coverage of local news. However, it is uncertain whether the reduced time is the direct cause for canceling the contract with the station. It is possible that the businesses have found better advertising media with cheaper price. In addition, they might have decided that the advertising in the news was not conducive to their profits. Thus, the author should provide information related to the alternative causes for the canceled advertisements.

Third, the arguer supposes that the station's revenue from advertising reduced since they lost contracts with local businesses. However, it might not necessarily true. The whole revenue from advertising might have increased. It is likely that the businesses who wish to advertise during the national news made new contracts with the station. If the revenue from new contracts outnumbered the loss from lost contracts, the whole revenue might not have decreased at all. Therefore, the author should provide evidence regarding the new contracts and the revenue from them as well.

To sum up, the argument needs more evidence related to the changed number of complaints, the causes for the lost contracts, and the change in whole revenue to strengthen its argument.

Votes
Average: 5 (1 vote)
Essay Categories

Grammar and spelling errors:
Line 3, column 171, Rule ID: ADJECTIVE_IN_ATTRIBUTE[1]
Message: A more concise phrase may lose no meaning and sound more powerful.
Suggestion: meager
...However, the complaints might have been meager in number. Perhaps, before the change, the compla...
^^^^^^^^^^^^^^^^
Line 3, column 438, Rule ID: ADJECTIVE_IN_ATTRIBUTE[1]
Message: A more concise phrase may lose no meaning and sound more powerful.
Suggestion: few
...e of the local news, it might have been few in number. Thus, the author should provide eviden...
^^^^^^^^^^^^^
Line 3, column 438, Rule ID: FEW_IN_NUMBER[1]
Message: Use simply 'few'.
Suggestion: few
...e of the local news, it might have been few in number. Thus, the author should provide eviden...
^^^^^^^^^^^^^
Line 7, column 38, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
... Third, the arguer supposes that the stations revenue from advertising reduced since ...
^^^^^^^^

Transition Words or Phrases used:
first, however, if, regarding, second, so, then, therefore, third, thus, well, in addition, to sum up

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance on Part of Speech:
To be verbs : 12.0 19.6327345309 61% => OK
Auxiliary verbs: 10.0 12.9520958084 77% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 24.0 28.8173652695 83% => OK
Preposition: 49.0 55.5748502994 88% => OK
Nominalization: 12.0 16.3942115768 73% => OK

Performance on vocabulary words:
No of characters: 1826.0 2260.96107784 81% => OK
No of words: 352.0 441.139720559 80% => More content wanted.
Chars per words: 5.1875 5.12650576532 101% => OK
Fourth root words length: 4.33147354134 4.56307096286 95% => OK
Word Length SD: 2.6072983924 2.78398813304 94% => OK
Unique words: 150.0 204.123752495 73% => More unique words wanted.
Unique words percentage: 0.426136363636 0.468620217663 91% => More unique words wanted or less content wanted.
syllable_count: 558.0 705.55239521 79% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK

A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 13.0 8.76447105788 148% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK

Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 18.0 22.8473053892 79% => The Avg. Sentence Length is relatively short.
Sentence length SD: 32.6586475167 57.8364921388 56% => The essay contains lots of sentences with the similar length. More sentence varieties wanted.
Chars per sentence: 96.1052631579 119.503703932 80% => OK
Words per sentence: 18.5263157895 23.324526521 79% => OK
Discourse Markers: 5.31578947368 5.70786347227 93% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 11.0 6.88822355289 160% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?

Coherence and Cohesion:
Essay topic to essay body coherence: 0.246148507983 0.218282227539 113% => OK
Sentence topic coherence: 0.0825339703463 0.0743258471296 111% => OK
Sentence topic coherence SD: 0.0850832484764 0.0701772020484 121% => OK
Paragraph topic coherence: 0.137402608171 0.128457276422 107% => OK
Paragraph topic coherence SD: 0.0861280470376 0.0628817314937 137% => OK

Essay readability:
automated_readability_index: 12.3 14.3799401198 86% => Automated_readability_index is low.
flesch_reading_ease: 53.21 48.3550499002 110% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 12.82 12.5979740519 102% => OK
dale_chall_readability_score: 7.36 8.32208582834 88% => OK
difficult_words: 63.0 98.500998004 64% => More difficult words wanted.
linsear_write_formula: 10.5 12.3882235529 85% => OK
gunning_fog: 9.2 11.1389221557 83% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?

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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.

argument 1 -- not OK

argument 2 -- OK

argument 3 -- not OK
--------------------
Let's analyze the structure of the statement and argue accordingly:

condition 1:
During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. //need to compare complains to a couple of years ago, maybe there are even more complains for local news and weather at that period.

condition 2:
In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. //your argument 2

conclusion:
Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level. // maybe the national news has increased the total view and revenues.

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Need to argue against the conclusion always.

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Attribute Value Ideal
Final score: 2.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 352 350
No. of Characters: 1774 1500
No. of Different Words: 142 200
Fourth Root of Number of Words: 4.331 4.7
Average Word Length: 5.04 4.6
Word Length SD: 2.537 2.4
No. of Words greater than 5 chars: 130 100
No. of Words greater than 6 chars: 98 80
No. of Words greater than 7 chars: 64 40
No. of Words greater than 8 chars: 42 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 18.526 21.0
Sentence Length SD: 6.056 7.5
Use of Discourse Markers (%): 0.684 0.12
Sentence-Text Coherence: 0.358 0.35
Sentence-Para Coherence: 0.585 0.50
Sentence-Sentence Coherence: 0.113 0.07
Number of Paragraphs: 5 5