The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have cancelled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The memorandum states to expand coverage of weather and local news all over news program to attract more number of people. Additionally, he supports the argument by stating that most of the complain were received from viewers were concerned with weather and local news. In addition, local business that uses to advertise during late-night news program has cancelled their advertising contract.
To begin with, how efficient is the staffs which are appointed for local and weather news? How interested people are in local news and weather? Maybe staff appointed to local and weather news is not experienced. Maybe they are not able to cover news or there are even possibility that people in that area are not concerned about the local news and weather forecast. They are more interested in national news. If this turns out to be true than TRP towards the local and weather news will reduce which will be bad for television station and it may also result into reduce in number of viewer day by day and advertising contract will also get reduce.
Secondly, what if people are not comfortable with the timing of local and weather news? Or what if local business in that area is not flourishing? Maybe at late night people don’t want to see local and weather forecast. Maybe local business in that area is not flourishing and several business are running in the depth, this could be the reason of cancelling advertising contract with late night program and mostly people in this area don’t like to watch local news and weather forecast, maybe they want more entertainment. If it is true then cancelling the contract has nothing to do with popularity of late night show.
Finally, what if viewers don’t like idea of expanding coverage of local and weather news? As everyone is complaining about local news and weather news, maybe people do not like this news and they want to stop seeing such news and they want something else in place of that. If this happens to be true than increasing coverage of local news and climate news is not a good idea and it may take television station into more loss and even complain may also increased.
In conclusion, if all above questions are answered with provided evidences than it may strengthen the argument and suggestion made in this memorandum can be overlooked.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 18 15
No. of Words: 397 350
No. of Characters: 1871 1500
No. of Different Words: 158 200
Fourth Root of Number of Words: 4.464 4.7
Average Word Length: 4.713 4.6
Word Length SD: 2.457 2.4
No. of Words greater than 5 chars: 114 100
No. of Words greater than 6 chars: 92 80
No. of Words greater than 7 chars: 64 40
No. of Words greater than 8 chars: 38 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.056 21.0
Sentence Length SD: 12.016 7.5
Use of Discourse Markers (%): 0.5 0.12
Sentence-Text Coherence: 0.432 0.35
Sentence-Para Coherence: 0.619 0.50
Sentence-Sentence Coherence: 0.18 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 187, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...ts the argument by stating that most of the complain were received from viewers were concern...
^^^^^^^^^^^^
Line 5, column 525, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...st, maybe they want more entertainment. If it is true then cancelling the contract...
^^
Transition Words or Phrases used:
also, finally, if, look, may, second, secondly, so, then, in addition, in conclusion, it is true, to begin with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 19.6327345309 117% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 24.0 11.1786427146 215% => Less conjunction wanted
Relative clauses : 9.0 13.6137724551 66% => More relative clauses wanted.
Pronoun: 24.0 28.8173652695 83% => OK
Preposition: 55.0 55.5748502994 99% => OK
Nominalization: 7.0 16.3942115768 43% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1925.0 2260.96107784 85% => OK
No of words: 394.0 441.139720559 89% => More content wanted.
Chars per words: 4.88578680203 5.12650576532 95% => OK
Fourth root words length: 4.45527027702 4.56307096286 98% => OK
Word Length SD: 2.52446224657 2.78398813304 91% => OK
Unique words: 160.0 204.123752495 78% => More unique words wanted.
Unique words percentage: 0.406091370558 0.468620217663 87% => More unique words wanted or less content wanted.
syllable_count: 594.9 705.55239521 84% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 1.0 8.76447105788 11% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 67.8554427523 57.8364921388 117% => OK
Chars per sentence: 106.944444444 119.503703932 89% => OK
Words per sentence: 21.8888888889 23.324526521 94% => OK
Discourse Markers: 6.16666666667 5.70786347227 108% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.404622210786 0.218282227539 185% => OK
Sentence topic coherence: 0.164642043683 0.0743258471296 222% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.0650048180844 0.0701772020484 93% => OK
Paragraph topic coherence: 0.237223318402 0.128457276422 185% => OK
Paragraph topic coherence SD: 0.104619159889 0.0628817314937 166% => OK
Essay readability:
automated_readability_index: 12.5 14.3799401198 87% => Automated_readability_index is low.
flesch_reading_ease: 58.62 48.3550499002 121% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 11.08 12.5979740519 88% => OK
dale_chall_readability_score: 7.12 8.32208582834 86% => OK
difficult_words: 61.0 98.500998004 62% => More difficult words wanted.
linsear_write_formula: 7.0 12.3882235529 57% => Linsear_write_formula is low.
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.