The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received
The business manager suggest that the late-night news time has increased at the detriment of weather news and suggests that the resultant effect is the advertisers not renewing their contract and complaints received from viewers were weather related cases. More so, he suggested that the time for weather should be restored.
I find this argument unpersuasive on various grounds.
Firstly, the manager suddenly came into conclusion that the shift in time-table led to viewers complaining. this point is not solid/robust enough because the content of the complaint might not be regarded to the time shift or constraints. The speaker did not explicitly state the main purpose for complaints. Who knows maybe the quality of delivery had reduced which happens to be a technical issue which doesn't have anything to do with the time. It might be that the weather report is becoming inaccurate and viewers felt like complaining. It is also possible that the set of people complaining are those that the station refused to report there location's weather condition or some set of people that just started viewing the station.
More so, the speaker linked advertisement contract expiration which in the long run had effect on revenue. this is not clear as well because there might be various reasons for advertising companies not to advertise again. For instance, a company might be complacent after a target had been met. Another instance is if there is another television station offering a wider range of coverage, more viewer base and low price. The manager needs to research on this to know why these companies are not renewing the contracts.
Another point is the complaints as regards local news coverage is not clear as well. the manager need to research on type of complaints as regards local news. It might be the station's journalists are not efficient enough in gathering local news and this does not have anything to do with the time in which the news is reported. Secondly, may be the station reports stale news and as it is expected, television stations should be news breaker.
Finally, the manager assumes returning to previous time-table would bring more viewers. It is noteworthy, that it was not stated that there was decrease in the number of viewers initially. This indicates that shifting the time-table might not necessarily increase or reduce the viewers of the television station.
In summary, the manager need to provide information on type of complaints by the viewers, further research on reasons advertisers are not renewing their contract. Maybe there is a new television station. The manager needs to produce information on the database of viewers to know if there is increase or decrease and maybe the change is in correlation with shift in time-table.
Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 21 15
No. of Words: 458 350
No. of Characters: 2279 1500
No. of Different Words: 204 200
Fourth Root of Number of Words: 4.626 4.7
Average Word Length: 4.976 4.6
Word Length SD: 2.659 2.4
No. of Words greater than 5 chars: 168 100
No. of Words greater than 6 chars: 150 80
No. of Words greater than 7 chars: 89 40
No. of Words greater than 8 chars: 52 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.81 21.0
Sentence Length SD: 9.854 7.5
Use of Discourse Markers (%): 0.524 0.12
Sentence-Text Coherence: 0.306 0.35
Sentence-Para Coherence: 0.306 0.50
Sentence-Sentence Coherence: 0.075 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 1, column 279, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...her related cases. More so, he suggested that the time for weather should be rest...
^^
Line 3, column 108, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: This
... time-table led to viewers complaining. this point is not solid/robust enough becaus...
^^^^
Line 3, column 309, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Who” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
... state the main purpose for complaints. Who knows maybe the quality of delivery had...
^^^
Line 3, column 405, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...h happens to be a technical issue which doesnt have anything to do with the time. It m...
^^^^^^
Line 4, column 107, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: This
... in the long run had effect on revenue. this is not clear as well because there migh...
^^^^
Line 5, column 85, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: The
...cal news coverage is not clear as well. the manager need to research on type of com...
^^^
Transition Words or Phrases used:
also, finally, first, firstly, if, may, second, secondly, so, well, as regards, for instance, in summary
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 32.0 19.6327345309 163% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 16.0 13.6137724551 118% => OK
Pronoun: 29.0 28.8173652695 101% => OK
Preposition: 49.0 55.5748502994 88% => OK
Nominalization: 16.0 16.3942115768 98% => OK
Performance on vocabulary words:
No of characters: 2325.0 2260.96107784 103% => OK
No of words: 456.0 441.139720559 103% => OK
Chars per words: 5.09868421053 5.12650576532 99% => OK
Fourth root words length: 4.62105577807 4.56307096286 101% => OK
Word Length SD: 2.74445687038 2.78398813304 99% => OK
Unique words: 205.0 204.123752495 100% => OK
Unique words percentage: 0.449561403509 0.468620217663 96% => OK
syllable_count: 717.3 705.55239521 102% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 10.0 4.96107784431 202% => Less pronouns wanted as sentence beginning.
Article: 10.0 8.76447105788 114% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 24.0 19.7664670659 121% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 48.1844690285 57.8364921388 83% => OK
Chars per sentence: 96.875 119.503703932 81% => OK
Words per sentence: 19.0 23.324526521 81% => OK
Discourse Markers: 4.33333333333 5.70786347227 76% => OK
Paragraphs: 7.0 5.15768463074 136% => Less paragraphs wanted.
Language errors: 6.0 5.25449101796 114% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 14.0 6.88822355289 203% => Less negative sentences wanted.
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.317002142884 0.218282227539 145% => OK
Sentence topic coherence: 0.091278648338 0.0743258471296 123% => OK
Sentence topic coherence SD: 0.088455875586 0.0701772020484 126% => OK
Paragraph topic coherence: 0.158051969264 0.128457276422 123% => OK
Paragraph topic coherence SD: 0.116173077869 0.0628817314937 185% => OK
Essay readability:
automated_readability_index: 12.1 14.3799401198 84% => Automated_readability_index is low.
flesch_reading_ease: 52.19 48.3550499002 108% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 12.3 12.5979740519 98% => OK
dale_chall_readability_score: 8.15 8.32208582834 98% => OK
difficult_words: 103.0 98.500998004 105% => OK
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 10.0 11.9071856287 84% => OK
What are above readability scores?
---------------------
Maximum six paragraphs wanted.
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.