The following is a memorandum from the business manager of a television station.
“ Over the past year, our late-night news program has devoted increased time to national news
and less time to weather and local news. During this time period, most of the complaints
received from viewers were concerned with our station’s coverage of weather and local news.
In addition, local businesses that used to advertise during our late-night news program have just
canceled their advertising contracts with us. Therefore, in order to attract more viewers to the
program and to avoid losing any further advertising revenues, we should restore the time
devoted to weather and local news to its former level. ”
Write a response in which you discuss what specific evidence is needed to evaluate the
argument and explain how the evidence would weaken or strengthen the argument
This statement says that returning to a former situation could restore revenues and viewers, and in doing so, puts forward a reasoning that in some parts presents solid evidence of how this might solve the problem.
At the beginning, it is reasonable to assume that the majority, if not the totality, of the complaints about the absence of local news were, indeed, locals, but what is missing is a report of the numbers of views and frequent viewers that could highlight the problem more clearly. In fact, another phenomenon that occurs is the canceling of advertising contracts with local businesses, but it is not clear whether this has to do with locals' complaints and the consecutive reduction of local viewers or has other reasons, such as a shift of local businesses on different and more efficient forms of advertising, like social networks. In this last case that could be a spread problem that not only affects contracts with local businesses.
Moreover, the focus of the reasoning, where it is stated that returning to former conditions should attract more viewers and businesses, has not sufficient evidence to support itself. On the countrary, it seems like it lacks a logical connection from what is stated before it.
There should be conducted a study where it is analized the number of local potential viewers and the number of national potential viewers. It is quite logical to assume that there are probably more national viewers that can be attracted than local viewers, but this study can state it with more precision. If this study highlights that the probability of attracting more national viewers than local ones is high, the whole argument that business manager makes weakens. The importance of attracting more viewers is fundamental, therefore focusing on national news can attract more people according to these possible results of that hypothetical study. Losing revenues from local businesses could be initially problematic, but given these assumptions, attracting national businesses with more financial capabilities can raise the revenues to a better situation than the former one.
Hence, it is not clear what could link the restored former conditions to a better financial situation of the television station, but if some evidence is obtained about that connection, it is likely to dismantle the whole reasoning.
Comments
Essay evaluations by e-grader
Transition Words or Phrases used:
but, hence, if, moreover, so, therefore, as to, in fact, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 16.0 13.6137724551 118% => OK
Pronoun: 34.0 28.8173652695 118% => OK
Preposition: 46.0 55.5748502994 83% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 1979.0 2260.96107784 88% => OK
No of words: 378.0 441.139720559 86% => More content wanted.
Chars per words: 5.23544973545 5.12650576532 102% => OK
Fourth root words length: 4.40933352052 4.56307096286 97% => OK
Word Length SD: 2.78929459346 2.78398813304 100% => OK
Unique words: 176.0 204.123752495 86% => More unique words wanted.
Unique words percentage: 0.465608465608 0.468620217663 99% => OK
syllable_count: 615.6 705.55239521 87% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 6.0 1.67365269461 358% => Less conjunction wanted as sentence beginning.
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 12.0 19.7664670659 61% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 31.0 22.8473053892 136% => The Avg. Sentence Length is relatively long.
Sentence length SD: 70.0529065937 57.8364921388 121% => OK
Chars per sentence: 164.916666667 119.503703932 138% => OK
Words per sentence: 31.5 23.324526521 135% => OK
Discourse Markers: 5.33333333333 5.70786347227 93% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 0.0 4.67664670659 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.121498518487 0.218282227539 56% => OK
Sentence topic coherence: 0.0506575412892 0.0743258471296 68% => OK
Sentence topic coherence SD: 0.0264990749189 0.0701772020484 38% => Sentences are similar to each other.
Paragraph topic coherence: 0.0571780528879 0.128457276422 45% => OK
Paragraph topic coherence SD: 0.0383936426863 0.0628817314937 61% => OK
Essay readability:
automated_readability_index: 19.0 14.3799401198 132% => OK
flesch_reading_ease: 40.01 48.3550499002 83% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 15.4 12.197005988 126% => OK
coleman_liau_index: 13.7 12.5979740519 109% => OK
dale_chall_readability_score: 9.14 8.32208582834 110% => OK
difficult_words: 95.0 98.500998004 96% => OK
linsear_write_formula: 19.0 12.3882235529 153% => OK
gunning_fog: 14.4 11.1389221557 129% => OK
text_standard: 19.0 11.9071856287 160% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Transition Words or Phrases used:
but, hence, if, moreover, so, therefore, as to, in fact, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 13.0 11.1786427146 116% => OK
Relative clauses : 16.0 13.6137724551 118% => OK
Pronoun: 34.0 28.8173652695 118% => OK
Preposition: 46.0 55.5748502994 83% => OK
Nominalization: 14.0 16.3942115768 85% => OK
Performance on vocabulary words:
No of characters: 1979.0 2260.96107784 88% => OK
No of words: 378.0 441.139720559 86% => More content wanted.
Chars per words: 5.23544973545 5.12650576532 102% => OK
Fourth root words length: 4.40933352052 4.56307096286 97% => OK
Word Length SD: 2.78929459346 2.78398813304 100% => OK
Unique words: 176.0 204.123752495 86% => More unique words wanted.
Unique words percentage: 0.465608465608 0.468620217663 99% => OK
syllable_count: 615.6 705.55239521 87% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 3.0 8.76447105788 34% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 6.0 1.67365269461 358% => Less conjunction wanted as sentence beginning.
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 12.0 19.7664670659 61% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 31.0 22.8473053892 136% => The Avg. Sentence Length is relatively long.
Sentence length SD: 70.0529065937 57.8364921388 121% => OK
Chars per sentence: 164.916666667 119.503703932 138% => OK
Words per sentence: 31.5 23.324526521 135% => OK
Discourse Markers: 5.33333333333 5.70786347227 93% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 0.0 5.25449101796 0% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 0.0 4.67664670659 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.121498518487 0.218282227539 56% => OK
Sentence topic coherence: 0.0506575412892 0.0743258471296 68% => OK
Sentence topic coherence SD: 0.0264990749189 0.0701772020484 38% => Sentences are similar to each other.
Paragraph topic coherence: 0.0571780528879 0.128457276422 45% => OK
Paragraph topic coherence SD: 0.0383936426863 0.0628817314937 61% => OK
Essay readability:
automated_readability_index: 19.0 14.3799401198 132% => OK
flesch_reading_ease: 40.01 48.3550499002 83% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 15.4 12.197005988 126% => OK
coleman_liau_index: 13.7 12.5979740519 109% => OK
dale_chall_readability_score: 9.14 8.32208582834 110% => OK
difficult_words: 95.0 98.500998004 96% => OK
linsear_write_formula: 19.0 12.3882235529 153% => OK
gunning_fog: 14.4 11.1389221557 129% => OK
text_standard: 19.0 11.9071856287 160% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.