The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
In the given argument the author is analysing and trying to solve the problem of reduced number of advertisers. And he has reached to a conclusion which full of loopholes which need specific evidences to be answered to make a complete sense and be a reasonable conclusion
What were the concerns expressed by the viewers? These concerns may be supporting the stations decision of reducing the time to weather and local news. Or they may be in opposition of the stations decision. Author needs to give exact evidences of what these concerns were.
Which method was used to gather and process these complains, which where recieved by the Television station? Their is no mention about the method and number of complains received by the station. It could have been a single viewer who was complaining, about the less time to weather and local news, again and again. Or their may be many viewers which were complaining, author needs to give evidences to show the severity of these complains.
And again their may be many other reason for the annulment of the advertising contracts. May be the advertisers want to advertise their products or services on other stations due to their popularity over this station. Or this television station may have been charging way more advertising charges than other stations in the vicinity. or the advertisers is having no need to advertise anymore as they may be having explosion of customers seeking their products or services due to the popularity of national news on the staion .So to address this problem the author should provide some in depth evidences.
So to give a conclusion on reduced number of advertisers on the televison station, the author need to answer the above given assumption to make a complete sense and to give a reasonable conclusion.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 8 2
No. of Spelling Errors: 6 2
No. of Sentences: 13 15
No. of Words: 302 350
No. of Characters: 1465 1500
No. of Different Words: 132 200
Fourth Root of Number of Words: 4.169 4.7
Average Word Length: 4.851 4.6
Word Length SD: 2.667 2.4
No. of Words greater than 5 chars: 104 100
No. of Words greater than 6 chars: 84 80
No. of Words greater than 7 chars: 63 40
No. of Words greater than 8 chars: 38 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 23.231 21.0
Sentence Length SD: 13.891 7.5
Use of Discourse Markers (%): 0.538 0.12
Sentence-Text Coherence: 0.377 0.35
Sentence-Para Coherence: 0.377 0.50
Sentence-Sentence Coherence: 0.141 0.07
Number of Paragraphs: 1 5
Grammar and spelling errors:
Line 3, column 110, Rule ID: THEIR_IS[1]
Message: Did you mean 'there'?
Suggestion: There
...ere recieved by the Television station? Their is no mention about the method and numb...
^^^^^
Line 4, column 93, Rule ID: HE_VERB_AGR[8]
Message: The proper name in singular (May) must be used with a third-person verb: 'is'.
Suggestion: is
...lment of the advertising contracts. May be the advertisers want to advertise their...
^^
Line 4, column 334, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Or
...es than other stations in the vicinity. or the advertisers is having no need to ad...
^^
Line 4, column 524, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...opularity of national news on the staion .So to address this problem the author sh...
^^
Line 4, column 526, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: So
...ularity of national news on the staion .So to address this problem the author shou...
^^
Transition Words or Phrases used:
if, may, so
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 18.0 19.6327345309 92% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 7.0 13.6137724551 51% => More relative clauses wanted.
Pronoun: 17.0 28.8173652695 59% => OK
Preposition: 46.0 55.5748502994 83% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 1497.0 2260.96107784 66% => OK
No of words: 302.0 441.139720559 68% => More content wanted.
Chars per words: 4.95695364238 5.12650576532 97% => OK
Fourth root words length: 4.1687104957 4.56307096286 91% => OK
Word Length SD: 2.7421957072 2.78398813304 98% => OK
Unique words: 137.0 204.123752495 67% => More unique words wanted.
Unique words percentage: 0.453642384106 0.468620217663 97% => OK
syllable_count: 471.6 705.55239521 67% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 1.0 8.76447105788 11% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 6.0 1.67365269461 358% => Less conjunction wanted as sentence beginning.
Preposition: 2.0 4.22255489022 47% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 57.1369639818 57.8364921388 99% => OK
Chars per sentence: 106.928571429 119.503703932 89% => OK
Words per sentence: 21.5714285714 23.324526521 92% => OK
Discourse Markers: 0.785714285714 5.70786347227 14% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.130164497366 0.218282227539 60% => OK
Sentence topic coherence: 0.0555349832523 0.0743258471296 75% => OK
Sentence topic coherence SD: 0.0699943217371 0.0701772020484 100% => OK
Paragraph topic coherence: 0.0694694328452 0.128457276422 54% => OK
Paragraph topic coherence SD: 0.0507942645101 0.0628817314937 81% => OK
Essay readability:
automated_readability_index: 12.7 14.3799401198 88% => Automated_readability_index is low.
flesch_reading_ease: 50.16 48.3550499002 104% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 11.49 12.5979740519 91% => OK
dale_chall_readability_score: 7.97 8.32208582834 96% => OK
difficult_words: 63.0 98.500998004 64% => More difficult words wanted.
linsear_write_formula: 8.5 12.3882235529 69% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.