'The following is a memorandum from the business manager of a television station.“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the c

Essay topics:

'The following is a memorandum from the business manager of a television station.

“Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station’s coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level.”

Write a response in which you discuss what specific evidence would be needed in order to evaluate the argument and explain how the evidence would weaken or strengthen the argument.

The manager's conclusion that restoring the time devoted to weather and local news to it's former level would lead to greater viewership of their late-night news program is based on some consequential assumptions. As such, more factual evidence is needed to check the validity of such a conclusion. Let's evaluate some of these evidences in greater detail.

Firstly, the manager mentioned that over the past year, they received a lot of complaints with respect to their station's coverage of weather and local news. He fails to understand or mention that exactly what are these complaints.Since, we do not know how much time deduction has happened from what was assigned to weather and local news earlier, these complaints could be completely contrary to the manger's assumption that the complaints have to do with the program devoting less time on local and weather news. An evidence which shows the content of these complaints has to do with the station still spending a lot of time on local and weather news, even though relatively lesser than before, would seriously undermine the validity of manager's conclusion.

Secondly, these complaints could be about the station not reporting the weather and local news correctly. People may be expressing their concerns with respect to the authenticity of information that their news is showing which will not be resolved by devoting more time to local and weather news. In fact, in such a scenario, devoting more time to local and weather news and reducing time for national news would only lead to a reduced viewership of their program since viewers would lose a part of the program that they considered more reliable and informative.

Thirdly, the manager expresses his concern about the advertisers canceling their contracts. There is no evidence to support that these contracts were canceled as a result of lessened time devotion to local news. It could be because they were finding advertising on their channel more expensive during the last year due to other circumstances In such a situation too, devoting more time to local news might not help, rather reducing the advertising costs would. However, evidence suggesting that the advertisers specifically asked for more time allocation to local news and not getting it led them to cancel their arguments with the station will on the other hand bolster manger's claim.

Finally, dedicating more time to local and weather news is no guarantee that it will lead to greater viewership of their late-night show. An evidence suggesting that a greater percentage of viewers belong to the national news category would undermine manger's assumption about attracting greater viewership.

Hence, without the evidences explained above the conclusion stands unsubstantiated.

Votes
Average: 7 (1 vote)
Essay Categories

Comments

Grammar and spelling errors:
Line 1, column 5, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
The managers conclusion that restoring the time devo...
^^^^^^^^
Line 1, column 298, Rule ID: LETS_LET[1]
Message: Did you mean 'Let's'?
Suggestion: Let's
...heck the validity of such a conclusion. Lets evaluate some of these evidences in gre...
^^^^
Line 3, column 231, Rule ID: SENTENCE_WHITESPACE
Message: Add a space between sentences
Suggestion: Since
... that exactly what are these complaints.Since, we do not know how much time deduction...
^^^^^
Line 3, column 401, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'mangers'' or 'manger's'?
Suggestion: mangers'; manger's
...nts could be completely contrary to the mangers assumption that the complaints have to ...
^^^^^^^

Discourse Markers used:
['finally', 'first', 'firstly', 'hence', 'however', 'if', 'may', 'second', 'secondly', 'so', 'still', 'then', 'third', 'thirdly', 'as to', 'in fact', 'as a result', 'with respect to', 'on the other hand']

Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments

Performance in Part of Speech:
Nouns: 0.236286919831 0.25644967241 92% => OK
Verbs: 0.154008438819 0.15541462614 99% => OK
Adjectives: 0.113924050633 0.0836205057962 136% => OK
Adverbs: 0.0548523206751 0.0520304965353 105% => OK
Pronouns: 0.042194092827 0.0272364105082 155% => Less pronouns wanted. Try not to use 'you, I, they, he...' as the subject of a sentence
Prepositions: 0.113924050633 0.125424944231 91% => OK
Participles: 0.0527426160338 0.0416121511921 127% => OK
Conjunctions: 2.80003860898 2.79052419416 100% => OK
Infinitives: 0.0485232067511 0.026700313972 182% => Less infinitives wanted.
Particles: 0.0 0.001811407834 0% => OK
Determiners: 0.0970464135021 0.113004496875 86% => OK
Modal_auxiliary: 0.0295358649789 0.0255425247493 116% => OK
WH_determiners: 0.0126582278481 0.0127820249294 99% => OK

Vocabulary words and sentences:
No of characters: 2769.0 2731.13054187 101% => OK
No of words: 442.0 446.07635468 99% => OK
Chars per words: 6.26470588235 6.12365571057 102% => OK
Fourth root words length: 4.58517132086 4.57801047555 100% => OK
words length more than 5 chars: 0.361990950226 0.378187486979 96% => OK
words length more than 6 chars: 0.330316742081 0.287650121315 115% => OK
words length more than 7 chars: 0.223981900452 0.208842608468 107% => OK
words length more than 8 chars: 0.140271493213 0.135150697306 104% => OK
Word Length SD: 2.80003860898 2.79052419416 100% => OK
Unique words: 199.0 207.018472906 96% => OK
Unique words percentage: 0.450226244344 0.469332199767 96% => OK
Word variations: 49.4791959218 52.1807786196 95% => OK
How many sentences: 16.0 20.039408867 80% => OK
Sentence length: 27.625 23.2022227129 119% => OK
Sentence length SD: 79.8858560698 57.7814097925 138% => OK
Chars per sentence: 173.0625 141.986410481 122% => OK
Words per sentence: 27.625 23.2022227129 119% => OK
Discourse Markers: 1.1875 0.724660767414 164% => OK
Paragraphs: 6.0 5.14285714286 117% => OK
Language errors: 4.0 3.58251231527 112% => OK
Readability: 60.6566742081 51.9672348444 117% => OK
Elegance: 1.60504201681 1.8405768891 87% => OK

Coherence and Cohesion:
Essay topic to essay body coherence: 0.562102788706 0.441005458295 127% => OK
Sentence sentence coherence: 0.147709404365 0.135418324435 109% => OK
Sentence sentence coherence SD: 0.0839442265553 0.0829849096947 101% => OK
Sentence paragraph coherence: 0.662581866529 0.58762219726 113% => OK
Sentence paragraph coherence SD: 0.169516131837 0.147661913831 115% => OK
Sentence topic coherence: 0.260474085377 0.193483328276 135% => OK
Sentence topic coherence SD: 0.103153131954 0.0970749176394 106% => OK
Paragraph paragraph coherence: 0.378170149286 0.42659136922 89% => OK
Paragraph paragraph coherence SD: 0.183382393563 0.0774707102158 237% => OK
Paragraph topic coherence: 0.359425158118 0.312017818177 115% => OK
Paragraph topic coherence SD: 0.107079855437 0.0698173142475 153% => OK

Task Achievement:
Sentences with positive sentiment : 9.0 8.33743842365 108% => OK
Sentences with negative sentiment : 4.0 6.87684729064 58% => OK
Sentences with neutral sentiment: 3.0 4.82512315271 62% => OK
Positive topic words: 9.0 6.46551724138 139% => OK
Negative topic words: 4.0 5.36822660099 75% => OK
Neutral topic words: 3.0 2.82389162562 106% => OK
Total topic words: 16.0 14.657635468 109% => OK
What are sentences with positive/Negative/neutral sentiment?

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Rates: 70.83 out of 100
Scores by essay e-grader: 4.25 Out of 6 -- The score is based on the average performance of 20,000 argument essays. This e-grader is not smart enough to check on arguments.
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Note: This is not the final score. The e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.