The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The advertising director of the Super Screen Movie production company in his memo recommends that they should allocate a greater budget next year for advertising as he concludes that the movies they produce are of good quality but people are not aware of their movies. He comes to this conclusion by stating that there was an increase in percentage of positive reviews for their movies last year. However this is seriously flawed argument as it assumes a lot of points which are not addressed.
Firstly, It is possible that the number of reviews they recieved last year was very less compared to the reviews they recieved in previous years. Maybe they changed the mechanism through which they collect their reviews. It is possible that earlier people could review it online through a website or a mobile application, and this time they changed it to offline mode thus receiving very few reviews. Maybe this time they only recieved 50 reviews compared to the hundreds of reviews they recieve each year.
Hence this data may be skewed and biased and may not be comparable with previous years data. Moreover it may be possible that their performance bonus was dependent on better reviews and thus they asked their family and friends to fill in the reviews and give maximum ratings.
Secondly, It is possible that last year was just an anamoly. Maybe many of their rival production companies also faced a decline in footfall and this may have nothing to do with the lack of awareness or the quality of their movies. Maybe, In the cities where these movies are premiered, people are going through a recession. Many people might have faced salary cuts or job losses, thus making them unable to spend on things such as movies. And this is reflected across all the other movies also and not just their movies.
Thirdly, It is possible that last year was a sports heavy season . Maybe the places where these movies are aired, hosted many other sports events like football and the people preferred that compared to movies
Comments
e-rater score report
Attribute Value Ideal
Final score: ???? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 3 2
No. of Spelling Errors: 7 2
No. of Sentences: 16 15
No. of Words: 345 350
No. of Characters: 1639 1500
No. of Different Words: 169 200
Fourth Root of Number of Words: 4.31 4.7
Average Word Length: 4.751 4.6
Word Length SD: 2.247 2.4
No. of Words greater than 5 chars: 121 100
No. of Words greater than 6 chars: 80 80
No. of Words greater than 7 chars: 45 40
No. of Words greater than 8 chars: 22 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 21.562 21.0
Sentence Length SD: 8.965 7.5
Use of Discourse Markers (%): 0.688 0.12
Sentence-Text Coherence: 0.347 0.35
Sentence-Para Coherence: 0.547 0.50
Sentence-Sentence Coherence: 0.093 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 398, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: However,
...ive reviews for their movies last year. However this is seriously flawed argument as it...
^^^^^^^
Line 4, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Hence,
...ds of reviews they recieve each year. Hence this data may be skewed and biased and ...
^^^^^
Line 4, column 82, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'years'' or 'year's'?
Suggestion: years'; year's
...and may not be comparable with previous years data. Moreover it may be possible that ...
^^^^^
Line 4, column 94, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Moreover,
...be comparable with previous years data. Moreover it may be possible that their performan...
^^^^^^^^
Line 6, column 242, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...r the quality of their movies. Maybe, In the cities where these movies are premie...
^^
Line 8, column 44, Rule ID: A_PLURAL[1]
Message: Don't use indefinite articles with plural words. Did you mean 'a sport' or simply 'sports'?
Suggestion: a sport; sports
...rdly, It is possible that last year was a sports heavy season . Maybe the places where t...
^^^^^^^^
Line 8, column 65, Rule ID: COMMA_PARENTHESIS_WHITESPACE
Message: Don't put a space before the full stop
Suggestion: .
...that last year was a sports heavy season . Maybe the places where these movies are...
^^
Transition Words or Phrases used:
also, but, first, firstly, hence, however, may, moreover, second, secondly, so, third, thirdly, thus, such as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 20.0 19.6327345309 102% => OK
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 48.0 28.8173652695 167% => Less pronouns wanted
Preposition: 34.0 55.5748502994 61% => OK
Nominalization: 5.0 16.3942115768 30% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1676.0 2260.96107784 74% => OK
No of words: 345.0 441.139720559 78% => More content wanted.
Chars per words: 4.85797101449 5.12650576532 95% => OK
Fourth root words length: 4.3097767484 4.56307096286 94% => OK
Word Length SD: 2.31771005069 2.78398813304 83% => OK
Unique words: 170.0 204.123752495 83% => More unique words wanted.
Unique words percentage: 0.492753623188 0.468620217663 105% => OK
syllable_count: 513.9 705.55239521 73% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 1.0 8.76447105788 11% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 21.0 22.8473053892 92% => OK
Sentence length SD: 53.0412207038 57.8364921388 92% => OK
Chars per sentence: 104.75 119.503703932 88% => OK
Words per sentence: 21.5625 23.324526521 92% => OK
Discourse Markers: 6.8125 5.70786347227 119% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 7.0 5.25449101796 133% => OK
Sentences with positive sentiment : 5.0 8.20758483034 61% => OK
Sentences with negative sentiment : 6.0 6.88822355289 87% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.0634429976734 0.218282227539 29% => The similarity between the topic and the content is low.
Sentence topic coherence: 0.0258511732256 0.0743258471296 35% => Sentence topic similarity is low.
Sentence topic coherence SD: 0.0234876330187 0.0701772020484 33% => Sentences are similar to each other.
Paragraph topic coherence: 0.0349424570832 0.128457276422 27% => Maybe some paragraphs are off the topic.
Paragraph topic coherence SD: 0.0176936741966 0.0628817314937 28% => Paragraphs are similar to each other. Some content may get duplicated or it is not exactly right on the topic.
Essay readability:
automated_readability_index: 12.2 14.3799401198 85% => Automated_readability_index is low.
flesch_reading_ease: 58.62 48.3550499002 121% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 10.3 12.197005988 84% => OK
coleman_liau_index: 10.91 12.5979740519 87% => OK
dale_chall_readability_score: 8.25 8.32208582834 99% => OK
difficult_words: 78.0 98.500998004 79% => More difficult words wanted.
linsear_write_formula: 13.0 12.3882235529 105% => OK
gunning_fog: 10.4 11.1389221557 93% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
It is not exactly right on the topic in the view of e-grader. Maybe there is a wrong essay topic.
Rates: 16.67 out of 100
Scores by essay e-grader: 1.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.