The following is a memorandum from the business manager of a television station.
“Over the past year, our late-night news program has devoted increased time to national news
and less time to weather and local news. During this time period, most of the complaints
received from viewers were concerned with our station’s coverage of weather and local news.
In addition, local businesses that used to advertise during our late-night news program have just
canceled their advertising contracts with us. Therefore, in order to attract more viewers to the
program and to avoid losing any further advertising revenues, we should restore the time
devoted to weather and local news to its former level.”
Write a response in which you discuss what specific evidence is needed to evaluate the
argument and explain how the evidence would weaken or strengthen the argument.
According to the memorandum by the business manager of a television station, it seems that due to the increased biasness towards the national news over the weather and local news in the late-night programs, the station had received much complaints from the viewers over the past year regarding the coverage of news, also the late-night program faced decreased revenue generation as many local businesses cancelled their advertising contracts, so in order to gain increased revenue and attract more viewers, the television station is planning to restore the time being given to the weather and local news, rather than the national news. I would like to present some evidence to evaluate the argument.
Firstly, you need to think analytically, if you are adopting to a change from routine. It might initially result in less positive outcomes. Same is the case with the television station, it used to show weather and local news during the late-night programs, so the viewers had became invetereate to it. So, when they changed and gave more time to national news, it is possible that initially they might not gain more influence as they had formerly possesed, but may be after certain time, it gains more popularity than the weather and local news used to held.
Secondly, the reason for local businesses cancelling their contracts may not be due to the change in what the late-night programs are showing, but may be due to the local business not generating revenues, so they could not afford the advertising charges and thus rescinding their contracts, at present. But, it is possible that once they again gain revenues, they start advertising. And, their is one more possibility, if the station keeps showing national news, and it may gain popularity, than theire is a chance that new bussinesses might think of advertising during that hour, which would result in increased revenues for the television station.
Also, the reason for complaints of viewers might be because at late-night people might want to see something light-headed so they used to see the weather and local news, but now they had to see the national news only which would mostly contain political disputes, and much more. So my suggestion to that is, instead of shifting back to just local or weather news, the station should try to show the weather and local news between the national news, this would might result in gaining the former viewers as they are getting a mixture of both and also the new viewers who like the national news, which would ultimately result in more businesses thinking to advertise their products during the late-night programs.
So, I would like to conclude based on the evidences stated above, the television station should adopt a intermediate solution to tackle the complaints of viewers, and also to gain more bussinesses advertsing, instead of shifting back to only weather and local news, as it would result in more profit than the station used to generate.
Comments
Essay evaluations by e-grader
Grammar and spelling errors:
Line 1, column 233, Rule ID: MUCH_COUNTABLE[1]
Message: Use 'many' with countable nouns.
Suggestion: many
...ight programs, the station had received much complaints from the viewers over the pa...
^^^^
Line 3, column 277, Rule ID: HAVE_PART_AGREEMENT[1]
Message: Use past participle here: 'become'.
Suggestion: become
...late-night programs, so the viewers had became invetereate to it. So, when they change...
^^^^^^
Line 5, column 389, Rule ID: THEIR_IS[1]
Message: Did you mean 'there'?
Suggestion: there
... revenues, they start advertising. And, their is one more possibility, if the station...
^^^^^
Line 9, column 103, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...ve, the television station should adopt a intermediate solution to tackle the com...
^
Transition Words or Phrases used:
also, but, first, firstly, if, may, regarding, second, secondly, so, thus
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 21.0 12.9520958084 162% => OK
Conjunction : 18.0 11.1786427146 161% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 35.0 28.8173652695 121% => Less pronouns wanted
Preposition: 63.0 55.5748502994 113% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 2480.0 2260.96107784 110% => OK
No of words: 492.0 441.139720559 112% => OK
Chars per words: 5.0406504065 5.12650576532 98% => OK
Fourth root words length: 4.70967865282 4.56307096286 103% => OK
Word Length SD: 2.64035577474 2.78398813304 95% => OK
Unique words: 205.0 204.123752495 100% => OK
Unique words percentage: 0.416666666667 0.468620217663 89% => More unique words wanted or less content wanted.
syllable_count: 756.9 705.55239521 107% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 12.0 4.96107784431 242% => Less pronouns wanted as sentence beginning.
Article: 6.0 8.76447105788 68% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 6.0 1.67365269461 358% => Less conjunction wanted as sentence beginning.
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 12.0 19.7664670659 61% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 41.0 22.8473053892 179% => The Avg. Sentence Length is relatively long.
Sentence length SD: 165.870096428 57.8364921388 287% => The lengths of sentences changed so frequently.
Chars per sentence: 206.666666667 119.503703932 173% => OK
Words per sentence: 41.0 23.324526521 176% => OK
Discourse Markers: 6.08333333333 5.70786347227 107% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.393963082903 0.218282227539 180% => OK
Sentence topic coherence: 0.143362647922 0.0743258471296 193% => OK
Sentence topic coherence SD: 0.1384753827 0.0701772020484 197% => OK
Paragraph topic coherence: 0.249488036743 0.128457276422 194% => OK
Paragraph topic coherence SD: 0.135060569545 0.0628817314937 215% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 22.8 14.3799401198 159% => OK
flesch_reading_ease: 38.32 48.3550499002 79% => OK
smog_index: 11.2 7.1628742515 156% => OK
flesch_kincaid_grade: 18.1 12.197005988 148% => OK
coleman_liau_index: 12.84 12.5979740519 102% => OK
dale_chall_readability_score: 8.56 8.32208582834 103% => OK
difficult_words: 90.0 98.500998004 91% => OK
linsear_write_formula: 57.0 12.3882235529 460% => Linsear_write_formula is high.
gunning_fog: 18.4 11.1389221557 165% => OK
text_standard: 57.0 11.9071856287 479% => The average readability is very high. Good job!
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.
Grammar and spelling errors:
Line 1, column 233, Rule ID: MUCH_COUNTABLE[1]
Message: Use 'many' with countable nouns.
Suggestion: many
...ight programs, the station had received much complaints from the viewers over the pa...
^^^^
Line 3, column 277, Rule ID: HAVE_PART_AGREEMENT[1]
Message: Use past participle here: 'become'.
Suggestion: become
...late-night programs, so the viewers had became invetereate to it. So, when they change...
^^^^^^
Line 5, column 389, Rule ID: THEIR_IS[1]
Message: Did you mean 'there'?
Suggestion: there
... revenues, they start advertising. And, their is one more possibility, if the station...
^^^^^
Line 9, column 103, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
...ve, the television station should adopt a intermediate solution to tackle the com...
^
Transition Words or Phrases used:
also, but, first, firstly, if, may, regarding, second, secondly, so, thus
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 21.0 12.9520958084 162% => OK
Conjunction : 18.0 11.1786427146 161% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 35.0 28.8173652695 121% => Less pronouns wanted
Preposition: 63.0 55.5748502994 113% => OK
Nominalization: 15.0 16.3942115768 91% => OK
Performance on vocabulary words:
No of characters: 2480.0 2260.96107784 110% => OK
No of words: 492.0 441.139720559 112% => OK
Chars per words: 5.0406504065 5.12650576532 98% => OK
Fourth root words length: 4.70967865282 4.56307096286 103% => OK
Word Length SD: 2.64035577474 2.78398813304 95% => OK
Unique words: 205.0 204.123752495 100% => OK
Unique words percentage: 0.416666666667 0.468620217663 89% => More unique words wanted or less content wanted.
syllable_count: 756.9 705.55239521 107% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 12.0 4.96107784431 242% => Less pronouns wanted as sentence beginning.
Article: 6.0 8.76447105788 68% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 6.0 1.67365269461 358% => Less conjunction wanted as sentence beginning.
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 12.0 19.7664670659 61% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 41.0 22.8473053892 179% => The Avg. Sentence Length is relatively long.
Sentence length SD: 165.870096428 57.8364921388 287% => The lengths of sentences changed so frequently.
Chars per sentence: 206.666666667 119.503703932 173% => OK
Words per sentence: 41.0 23.324526521 176% => OK
Discourse Markers: 6.08333333333 5.70786347227 107% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.393963082903 0.218282227539 180% => OK
Sentence topic coherence: 0.143362647922 0.0743258471296 193% => OK
Sentence topic coherence SD: 0.1384753827 0.0701772020484 197% => OK
Paragraph topic coherence: 0.249488036743 0.128457276422 194% => OK
Paragraph topic coherence SD: 0.135060569545 0.0628817314937 215% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 22.8 14.3799401198 159% => OK
flesch_reading_ease: 38.32 48.3550499002 79% => OK
smog_index: 11.2 7.1628742515 156% => OK
flesch_kincaid_grade: 18.1 12.197005988 148% => OK
coleman_liau_index: 12.84 12.5979740519 102% => OK
dale_chall_readability_score: 8.56 8.32208582834 103% => OK
difficult_words: 90.0 98.500998004 91% => OK
linsear_write_formula: 57.0 12.3882235529 460% => Linsear_write_formula is high.
gunning_fog: 18.4 11.1389221557 165% => OK
text_standard: 57.0 11.9071856287 479% => The average readability is very high. Good job!
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.