The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
“According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising.”
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
In the memo from the advertising director of the Super Screen Movie Production Company, it is stated that as per the recent report from the marketing department, less people have watched Super-screen produced movies in the past year, than any other year. Yet, the positive reviews by movie reviewers actually have increased about the Super screen movies during the past year. So, it is assumed that this content of reviews is not properly reaching to their prospective viewers, and their is no problem with their quality of movies but due to lack of awareness in the people that good quality movies are available. So, to resolve this issue a suggestion has been provided to allocate a greater share of it's budget in the advertising to reach greater amount of public. I would like to present some questions in regard of this argument.
First question, Is the genre of movies produced by Super Screen appealing to the movie viewers? There is a possibility, that the movies which are produced by Super screen are of a specific genre, which large part of the people are not liking and so they are not going to watch the movies produced by Super Screen Movies. If that is the reason, than Super Screen Movie needs to change the genre of movies, in which it is spending money rather than allocating budget to advertising.
Second question, are the movie reviewers biased to genre of movies produced by Super Screen Movies? If the movie reviewers are biased to genre of movies by Super Screen Movies, than they are going to give positive reviews about the movie because they like this kind of movies and would want to watch more of such movies, so they give positive feedback. So, proper unbiased movie reviewers should be asked to review the movie to get hold of the truth, instead of allocating more share of budget to the advertising.
Third question, What if the content of reviews is reaching public, but they do not like the quality of movies produced by Super Screen Movie company? People might not be wanting to see the Super Screen produced movies because they feel the movies are not of good quality, so to check this the company should conduct a survey asking people about whether they like the quality of movies produced by them, and based on the survey they should take appropriate steps to resolve the problem instead of just allocating a larger share of money to the advertising.
Finally, I would like to conclude that, their are few question which need to be answered in order to get proper judgement of the reason for less people viewing the Super Screen produced movies, and the reason might not solely because of the people not aware of the good quality availabe.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 2 2
No. of Spelling Errors: 2 2
No. of Sentences: 14 15
No. of Words: 466 350
No. of Characters: 2170 1500
No. of Different Words: 171 200
Fourth Root of Number of Words: 4.646 4.7
Average Word Length: 4.657 4.6
Word Length SD: 2.283 2.4
No. of Words greater than 5 chars: 162 100
No. of Words greater than 6 chars: 93 80
No. of Words greater than 7 chars: 57 40
No. of Words greater than 8 chars: 26 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 33.286 21.0
Sentence Length SD: 15.876 7.5
Use of Discourse Markers (%): 0.857 0.12
Sentence-Text Coherence: 0.462 0.35
Sentence-Para Coherence: 0.662 0.50
Sentence-Sentence Coherence: 0.208 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 163, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun people is countable.
Suggestion: fewer
...t report from the marketing department, less people have watched Super-screen produc...
^^^^
Line 1, column 483, Rule ID: THEIR_IS[1]
Message: Did you mean 'there'?
Suggestion: there
...ching to their prospective viewers, and their is no problem with their quality of mov...
^^^^^
Line 3, column 228, Rule ID: PROGRESSIVE_VERBS[1]
Message: This verb is normally not used in the progressive form. Try a simple form instead.
...c genre, which large part of the people are not liking and so they are not going to watch the ...
^^^^^^^^^^^^^^
Line 3, column 345, Rule ID: COMMA_THAN[1]
Message: Did you mean 'then'?
Suggestion: then
...r Screen Movies. If that is the reason, than Super Screen Movie needs to change the ...
^^^^
Line 5, column 146, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...e movie reviewers are biased to genre of movies by Super Screen Movies, than they...
^^
Line 5, column 179, Rule ID: COMMA_THAN[1]
Message: Did you mean 'then'?
Suggestion: then
...enre of movies by Super Screen Movies, than they are going to give positive reviews...
^^^^
Line 7, column 168, Rule ID: PROGRESSIVE_VERBS[1]
Message: This verb is normally not used in the progressive form. Try a simple form instead.
... Screen Movie company? People might not be wanting to see the Super Screen produced movies...
^^^^^^^^^^
Line 7, column 258, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... because they feel the movies are not of good quality, so to check this the compa...
^^
Line 9, column 41, Rule ID: THEIR_IS[1]
Message: Did you mean 'there'?
Suggestion: there
...Finally, I would like to conclude that, their are few question which need to be answe...
^^^^^
Line 9, column 51, Rule ID: MANY_NN[1]
Message: Possible agreement error. The noun question seems to be countable; consider using: 'few questions'.
Suggestion: few questions
... would like to conclude that, their are few question which need to be answered in order to g...
^^^^^^^^^^^^
Line 9, column 141, Rule ID: FEWER_LESS[2]
Message: Did you mean 'fewer'? The noun people is countable.
Suggestion: fewer
... get proper judgement of the reason for less people viewing the Super Screen produce...
^^^^
Transition Words or Phrases used:
actually, but, finally, first, if, second, so, third, kind of
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 23.0 19.6327345309 117% => OK
Auxiliary verbs: 9.0 12.9520958084 69% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 10.0 13.6137724551 73% => More relative clauses wanted.
Pronoun: 30.0 28.8173652695 104% => OK
Preposition: 81.0 55.5748502994 146% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2223.0 2260.96107784 98% => OK
No of words: 466.0 441.139720559 106% => OK
Chars per words: 4.77038626609 5.12650576532 93% => OK
Fourth root words length: 4.64618479453 4.56307096286 102% => OK
Word Length SD: 2.36413397965 2.78398813304 85% => OK
Unique words: 177.0 204.123752495 87% => More unique words wanted.
Unique words percentage: 0.37982832618 0.468620217663 81% => More unique words wanted or less content wanted.
syllable_count: 688.5 705.55239521 98% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 1.0 8.76447105788 11% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 14.0 19.7664670659 71% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 33.0 22.8473053892 144% => The Avg. Sentence Length is relatively long.
Sentence length SD: 88.6658770616 57.8364921388 153% => OK
Chars per sentence: 158.785714286 119.503703932 133% => OK
Words per sentence: 33.2857142857 23.324526521 143% => OK
Discourse Markers: 4.35714285714 5.70786347227 76% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 11.0 5.25449101796 209% => Less language errors wanted.
Sentences with positive sentiment : 12.0 8.20758483034 146% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 0.0 4.67664670659 0% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.400574700115 0.218282227539 184% => OK
Sentence topic coherence: 0.186187883096 0.0743258471296 251% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.151131472339 0.0701772020484 215% => The coherence between sentences is low.
Paragraph topic coherence: 0.246634079111 0.128457276422 192% => OK
Paragraph topic coherence SD: 0.106717477032 0.0628817314937 170% => OK
Essay readability:
automated_readability_index: 17.7 14.3799401198 123% => OK
flesch_reading_ease: 46.44 48.3550499002 96% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 15.0 12.197005988 123% => OK
coleman_liau_index: 10.98 12.5979740519 87% => OK
dale_chall_readability_score: 7.85 8.32208582834 94% => OK
difficult_words: 76.0 98.500998004 77% => More difficult words wanted.
linsear_write_formula: 17.5 12.3882235529 141% => OK
gunning_fog: 15.2 11.1389221557 136% => OK
text_standard: 18.0 11.9071856287 151% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.