The following appeared as part of a business plan developed by the manager of the Rialto Movie Theater.
"Despite its downtown location, the Rialto Movie Theater, a local institution for five decades, must make big changes or close its doors forever. It should follow the example of the new Apex Theater in the mall outside of town. When the Apex opened last year, it featured a video arcade, plush carpeting and seats, and a state-of-the-art sound system. Furthermore, in a recent survey, over 85 percent of respondents reported that the high price of newly released movies prevents them from going to the movies more than five times per year. Thus, if the Rialto intends to hold on to its share of a decreasing pool of moviegoers, it must offer the same features as Apex."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation is likely to have the predicted result. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
The Rialto Movie Theater, a local institution for about five decades needs to make big changes, otherwise it may have to close its doors. The manager of the movie theater states that, the new Apex Theater in the mall outside the town offered a video arcade, high quality carpeting and seats, and also a powerful sound system. Also, according to a recent survey, over 85 percent of the people reported that due to the high price of newly released movies, they watch movies not more than five times a year. So, the manager of Rialto Movie Theater suggests that, Rialto needs to offer same features as the Apex Theater to hold on to it's decreasing customer base. I would like to ask few questions regarding this suggestion of the manager.
First question, What if Apex theater is also facing the same problem as Rialto Movie theater? There might be a possibility that, even after giving such opulent features to the customers, the Apex theater might also be facing a decreasing pool of customers. And so, providing such expensive features might be costing the theater very high. So, if Rialto provides such features and still the customers are not increased, than it might also have to bear the extreme costs of such features and eventually may have to shut down, which if it had kept on working without such features might have been better than shutting down.
Second question, if we consider the survey of people, it states that they watch movie not more than five times a year, then how is Apex theater generating profits by providng such expensive features? The theater has to bear high amount of costs to provide and manage such features, which when compared to people going to watch movie is just five times a year, than how is the theater being able to afford the costs of maintaining the features.
Third question, What are the chances of Rialto theater increasing it's customers after providing the features? The customers might come for the first time after the theater is renovated, but as soon as they discover that it is same as the Apex theater, they might feel that why should we come here, we already have Apex theater providing such features, plus it is in a mall, so we can do more things there. So, this might result in again the same conditions for the Rialto theater as before.
I would like to suggest, instead of following the Apex theater, the Rialto theater should provide something new other than what Apex theater is providing, like certain discounts on food items available, or offers on the tickets of movies, so instead of spending on infrastructure, the theater should spend on providing discounts to the customers, so that they come to watch movie more than five times a year. They should provide complimentary drinks with the movie tickets, and many more such offers to appease the customers to come watch movie to the theater.
Comments
e-rater score report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 5 2
No. of Spelling Errors: 2 2
No. of Sentences: 16 15
No. of Words: 496 350
No. of Characters: 2306 1500
No. of Different Words: 200 200
Fourth Root of Number of Words: 4.719 4.7
Average Word Length: 4.649 4.6
Word Length SD: 2.306 2.4
No. of Words greater than 5 chars: 153 100
No. of Words greater than 6 chars: 114 80
No. of Words greater than 7 chars: 64 40
No. of Words greater than 8 chars: 38 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 31 21.0
Sentence Length SD: 15.988 7.5
Use of Discourse Markers (%): 0.875 0.12
Sentence-Text Coherence: 0.417 0.35
Sentence-Para Coherence: 0.618 0.50
Sentence-Sentence Coherence: 0.164 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 531, Rule ID: IF_IS[2]
Message: Did you mean 'is'?
Suggestion: is
...eventually may have to shut down, which if it had kept on working without such fea...
^^
Transition Words or Phrases used:
also, but, first, if, may, regarding, second, so, still, then, third, as to
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 15.0 19.6327345309 76% => OK
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 9.0 11.1786427146 81% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 31.0 28.8173652695 108% => OK
Preposition: 61.0 55.5748502994 110% => OK
Nominalization: 5.0 16.3942115768 30% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 2373.0 2260.96107784 105% => OK
No of words: 496.0 441.139720559 112% => OK
Chars per words: 4.78427419355 5.12650576532 93% => OK
Fourth root words length: 4.71922212354 4.56307096286 103% => OK
Word Length SD: 2.39560164166 2.78398813304 86% => OK
Unique words: 211.0 204.123752495 103% => OK
Unique words percentage: 0.425403225806 0.468620217663 91% => More unique words wanted or less content wanted.
syllable_count: 725.4 705.55239521 103% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 10.0 8.76447105788 114% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 5.0 1.67365269461 299% => Less conjunction wanted as sentence beginning.
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 16.0 19.7664670659 81% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 31.0 22.8473053892 136% => The Avg. Sentence Length is relatively long.
Sentence length SD: 88.7480413516 57.8364921388 153% => OK
Chars per sentence: 148.3125 119.503703932 124% => OK
Words per sentence: 31.0 23.324526521 133% => OK
Discourse Markers: 4.6875 5.70786347227 82% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 1.0 5.25449101796 19% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.288930435504 0.218282227539 132% => OK
Sentence topic coherence: 0.134092701352 0.0743258471296 180% => OK
Sentence topic coherence SD: 0.105216927045 0.0701772020484 150% => OK
Paragraph topic coherence: 0.190948864576 0.128457276422 149% => OK
Paragraph topic coherence SD: 0.0899762557265 0.0628817314937 143% => OK
Essay readability:
automated_readability_index: 16.6 14.3799401198 115% => OK
flesch_reading_ease: 48.47 48.3550499002 100% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 14.2 12.197005988 116% => OK
coleman_liau_index: 11.04 12.5979740519 88% => OK
dale_chall_readability_score: 7.85 8.32208582834 94% => OK
difficult_words: 84.0 98.500998004 85% => OK
linsear_write_formula: 13.0 12.3882235529 105% => OK
gunning_fog: 14.4 11.1389221557 129% => OK
text_standard: 17.0 11.9071856287 143% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.