The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The following is a memorandum from the business manager of a television station. Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with out station's coverage of weather and local news. In addition, the local businesses that used to advertise during our late-night news program have just canceled their advertising contacts with us. This has come to conclusion that to attract more viewers to the program and to avoid losing any furthur advertising revenues, we should restore the time devoted to weather and local news to its former level. However before this recommendation can be properly evaluted let's dicuss various circumstances.
First of all, are local news and national news comparable? In other words, does both local and national news posses same kind of information. It is possible that local news
viewers might be low due to specific geographic area. The viewers might be giving preference to local news but only of that area. For example, population of certain state might be around 15000 and around 13000 might be watching local news, while population of nation would be around 15 million and only 1 million might be watching the national news. Though 13000 is very less compared to 1 million but, we can't compare them as both have their comparable quantity different and instead if we compare with their ratio, local news is watched by almost 3/4 of population of state while national news is watched by less then 1/4 portion of population. So by looking only at digits it might be wrong to judge them that program has devoted increased time to national news and less time to weather and local news.
Secondly, the local businesses might have canceled their advertising with nation wide channels due to lack of revenue by nation wide channels it might have stopped their advertisement. For instance, if nation wide is giving less preference to local wide news it might pay them low and so they might have canceled. Let's take example that nation wide is paying $20000 to national news montly and $2000 to local news than it might lead them to high loss due to less income. So their might be scenario that national wide news is shown more as compared to local news and so people might have not shown much interest in local news due to less preference.
By this, here we conclude that the argument is flawed down by several unwanted assumption. If author is able to given proper detail answer to this scenario through proper research and offer evidence then it might work to restore the time devoted to weather and local news to its former level.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 19 15
No. of Words: 468 350
No. of Characters: 2227 1500
No. of Different Words: 198 200
Fourth Root of Number of Words: 4.651 4.7
Average Word Length: 4.759 4.6
Word Length SD: 2.409 2.4
No. of Words greater than 5 chars: 147 100
No. of Words greater than 6 chars: 113 80
No. of Words greater than 7 chars: 71 40
No. of Words greater than 8 chars: 33 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 24.632 21.0
Sentence Length SD: 11.122 7.5
Use of Discourse Markers (%): 0.632 0.12
Sentence-Text Coherence: 0.405 0.35
Sentence-Para Coherence: 0.568 0.50
Sentence-Sentence Coherence: 0.249 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 1, column 300, Rule ID: WITH_OUT[1]
Message: This word is usually written together. Did you mean 'without'?
Suggestion: without
...ts received from viewers were concerned with out stations coverage of weather and local ...
^^^^^^^^
Line 1, column 709, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: However,
...her and local news to its former level. However before this recommendation can be prope...
^^^^^^^
Line 3, column 173, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ormation. It is possible that local news viewers might be low due to specific geo...
^^^
Line 4, column 407, Rule ID: CANT[1]
Message: Did you mean 'can't' or 'cannot'?
Suggestion: can't; cannot
...very less compared to 1 million but, we cant compare them as both have their compara...
^^^^
Line 4, column 616, Rule ID: COMP_THAN[2]
Message: Comparison requires 'than', not 'then' nor 'as'.
Suggestion: than
... while national news is watched by less then 1/4 portion of population. So by lookin...
^^^^
Line 6, column 75, Rule ID: NATION_WIDE[1]
Message: Did you mean 'nationwide'?
Suggestion: nationwide
...ht have canceled their advertising with nation wide channels due to lack of revenue by nati...
^^^^^^^^^^^
Line 6, column 122, Rule ID: NATION_WIDE[1]
Message: Did you mean 'nationwide'?
Suggestion: nationwide
...wide channels due to lack of revenue by nation wide channels it might have stopped their ad...
^^^^^^^^^^^
Line 6, column 203, Rule ID: NATION_WIDE[1]
Message: Did you mean 'nationwide'?
Suggestion: nationwide
...d their advertisement. For instance, if nation wide is giving less preference to local wide...
^^^^^^^^^^^
Line 6, column 315, Rule ID: LETS_LET[1]
Message: Did you mean 'Let's'?
Suggestion: Let's
...em low and so they might have canceled. Lets take example that nation wide is paying...
^^^^
Line 6, column 338, Rule ID: NATION_WIDE[1]
Message: Did you mean 'nationwide'?
Suggestion: nationwide
...t have canceled. Lets take example that nation wide is paying 0000 to national news montly ...
^^^^^^^^^^^
Line 6, column 533, Rule ID: COMP_THAN[1]
Message: Comparison requires 'than', not 'then' nor 'as'.
Suggestion: than
...o that national wide news is shown more as compared to local news and so people mi...
^^
Transition Words or Phrases used:
but, first, however, if, look, second, secondly, so, then, while, for example, for instance, in addition, kind of, first of all, in other words
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 21.0 19.6327345309 107% => OK
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 19.0 11.1786427146 170% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 39.0 28.8173652695 135% => Less pronouns wanted
Preposition: 67.0 55.5748502994 121% => OK
Nominalization: 17.0 16.3942115768 104% => OK
Performance on vocabulary words:
No of characters: 2268.0 2260.96107784 100% => OK
No of words: 466.0 441.139720559 106% => OK
Chars per words: 4.8669527897 5.12650576532 95% => OK
Fourth root words length: 4.64618479453 4.56307096286 102% => OK
Word Length SD: 2.45106841476 2.78398813304 88% => OK
Unique words: 198.0 204.123752495 97% => OK
Unique words percentage: 0.424892703863 0.468620217663 91% => More unique words wanted or less content wanted.
syllable_count: 692.1 705.55239521 98% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 59.8927480939 57.8364921388 104% => OK
Chars per sentence: 119.368421053 119.503703932 100% => OK
Words per sentence: 24.5263157895 23.324526521 105% => OK
Discourse Markers: 7.52631578947 5.70786347227 132% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 11.0 5.25449101796 209% => Less language errors wanted.
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.502347510182 0.218282227539 230% => OK
Sentence topic coherence: 0.203792565522 0.0743258471296 274% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.156782079462 0.0701772020484 223% => The coherence between sentences is low.
Paragraph topic coherence: 0.308811049226 0.128457276422 240% => OK
Paragraph topic coherence SD: 0.190344431183 0.0628817314937 303% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 13.8 14.3799401198 96% => OK
flesch_reading_ease: 55.58 48.3550499002 115% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 11.5 12.197005988 94% => OK
coleman_liau_index: 11.26 12.5979740519 89% => OK
dale_chall_readability_score: 7.54 8.32208582834 91% => OK
difficult_words: 80.0 98.500998004 81% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 58.33 out of 100
Scores by essay e-grader: 3.5 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.