The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period. most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
A television station should balance out the news and information that it want to propagate. Local news, national news, weather report, weather forecast, daily facts, advertisements eveything mentions here should have the same level of importance. Now the conclusion the business manager drawed from his memorandum is quite wrong.
The memorandum states that they increased time devoted to national news amd decreased time devoted to weather and local news. So we can infer that they were broadcasting most of the weather and local news at late-night news program, because then only viewers started to complain regarding the issue of coverage. Before that there was no problem regarding the same. This means that the television company was only broadcasting weather news and local news at night. If they had also broadcasted it during the day time viewers would not have much problem. The frequency of time is what matters here too.
And the statement made about the advertisers here is very pretentious. How about considering that local business might just dont want to be partner with you. They pulled contracts from you, that doesn't mean that there is the coverage problem of weather and local news. They might not be happy with the content that you show. They might think that having partnered up with you might loose their product value, because again the company is failing to keep up the frequency of broadcasting, and possible propagating biased contents.
Viewers have their own preferences. We can't simply just assume that viewers are not getting enough weather content and local news. And the possible aftermath is that the company is losing their viewers. There might be few other reasons that maybe what is making you loose your viewership. Viewers don't solely tune for weather and local news.
Proper analytical data is necessary here in order to form a strong conclusion. The televsion station instead of increasing time devoted to weather and local news at late-night should instead focus on the frequency to broadcast the same. They should focus more on their type of content, that might be making the viewers not prefer your channel. And in order to gain local business contracts, one should also focus the time on which they should present local news.
Comments
e-rater score report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 9 2
No. of Sentences: 23 15
No. of Words: 375 350
No. of Characters: 1861 1500
No. of Different Words: 179 200
Fourth Root of Number of Words: 4.401 4.7
Average Word Length: 4.963 4.6
Word Length SD: 2.426 2.4
No. of Words greater than 5 chars: 124 100
No. of Words greater than 6 chars: 99 80
No. of Words greater than 7 chars: 53 40
No. of Words greater than 8 chars: 40 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 16.304 21.0
Sentence Length SD: 6.57 7.5
Use of Discourse Markers (%): 0.174 0.12
Sentence-Text Coherence: 0.319 0.35
Sentence-Para Coherence: 0.515 0.50
Sentence-Sentence Coherence: 0.128 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 313, Rule ID: SENTENCE_FRAGMENT[1]
Message: “Before” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...mplain regarding the issue of coverage. Before that there was no problem regarding the...
^^^^^^
Line 3, column 465, Rule ID: SENTENCE_FRAGMENT[1]
Message: “If” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...g weather news and local news at night. If they had also broadcasted it during the...
^^
Line 5, column 125, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...sidering that local business might just dont want to be partner with you. They pulle...
^^^^
Line 5, column 196, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...u. They pulled contracts from you, that doesnt mean that there is the coverage problem...
^^^^^^
Line 5, column 326, Rule ID: ENGLISH_WORD_REPEAT_BEGINNING_RULE
Message: Three successive sentences begin with the same word. Reword the sentence or use a thesaurus to find a synonym.
...e happy with the content that you show. They might think that having partnered up wi...
^^^^
Line 5, column 383, Rule ID: LOOSE_LOSE[2]
Message: Did you mean 'lose' (= miss, waste, suffer the loss etc.)?
Suggestion: lose
...that having partnered up with you might loose their product value, because again the ...
^^^^^
Line 7, column 40, Rule ID: CANT[1]
Message: Did you mean 'can't' or 'cannot'?
Suggestion: can't; cannot
... Viewers have their own preferences. We cant simply just assume that viewers are not...
^^^^
Line 7, column 267, Rule ID: LOOSE_LOSE[2]
Message: Did you mean 'lose' (= miss, waste, suffer the loss etc.)?
Suggestion: lose
...r reasons that maybe what is making you loose your viewership. Viewers dont solely tu...
^^^^^
Line 7, column 298, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: don't
...king you loose your viewership. Viewers dont solely tune for weather and local news....
^^^^
Line 9, column 443, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...also focus the time on which they should present local news.
^^
Transition Words or Phrases used:
also, if, may, regarding, so, then
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 17.0 19.6327345309 87% => OK
Auxiliary verbs: 14.0 12.9520958084 108% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 15.0 13.6137724551 110% => OK
Pronoun: 39.0 28.8173652695 135% => Less pronouns wanted
Preposition: 41.0 55.5748502994 74% => OK
Nominalization: 6.0 16.3942115768 37% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1909.0 2260.96107784 84% => OK
No of words: 373.0 441.139720559 85% => More content wanted.
Chars per words: 5.11796246649 5.12650576532 100% => OK
Fourth root words length: 4.39467950092 4.56307096286 96% => OK
Word Length SD: 2.4820525339 2.78398813304 89% => OK
Unique words: 181.0 204.123752495 89% => More unique words wanted.
Unique words percentage: 0.485254691689 0.468620217663 104% => OK
syllable_count: 566.1 705.55239521 80% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 8.0 4.96107784431 161% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 4.0 2.70958083832 148% => OK
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 1.0 4.22255489022 24% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 16.0 22.8473053892 70% => The Avg. Sentence Length is relatively short.
Sentence length SD: 42.7803551899 57.8364921388 74% => OK
Chars per sentence: 83.0 119.503703932 69% => OK
Words per sentence: 16.2173913043 23.324526521 70% => OK
Discourse Markers: 1.47826086957 5.70786347227 26% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 10.0 5.25449101796 190% => OK
Sentences with positive sentiment : 8.0 8.20758483034 97% => OK
Sentences with negative sentiment : 9.0 6.88822355289 131% => OK
Sentences with neutral sentiment: 6.0 4.67664670659 128% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.394000792538 0.218282227539 181% => OK
Sentence topic coherence: 0.115589928383 0.0743258471296 156% => OK
Sentence topic coherence SD: 0.124918049229 0.0701772020484 178% => OK
Paragraph topic coherence: 0.225639635824 0.128457276422 176% => OK
Paragraph topic coherence SD: 0.134807683062 0.0628817314937 214% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 10.8 14.3799401198 75% => Automated_readability_index is low.
flesch_reading_ease: 63.7 48.3550499002 132% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 8.4 12.197005988 69% => OK
coleman_liau_index: 12.12 12.5979740519 96% => OK
dale_chall_readability_score: 7.48 8.32208582834 90% => OK
difficult_words: 72.0 98.500998004 73% => More difficult words wanted.
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 8.4 11.1389221557 75% => OK
text_standard: 11.0 11.9071856287 92% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.