The author of the memorandum advice the company to increase coverage of local news and weather on all the company’s news programs, since the company has received complaints about the late-night news program, which has increased coverage of national news over the past year. Most complaints argue that there should be more local news and weather report during the program. In addition, a local business has cancelled advertising the late-night news program. Based on these reasons, the author claims that it will be beneficial to adopt the advice. However, several statements are questionable in the memo.
Firstly, according to the complaints received by the company, the author urges to make an adaption to all the news programs. Since critics and opinions from the audience is one of the multitude indicators to measure whether the news program is popular, it is reasonable for the author to take measures to alleviate the disaffection of the complaining audience. However, to make the statement more tenable, the audience measurement of the program should be considered. As the most direct indicator reflecting how much percentage of population is watching the television program, it will be more persuasive and might have an opposite result. For instance, if the audience measurement of the late-night news program is instead, increasing over the past year, this means that more people are watching and bringing more profit to the company. In such situation, the complaining audience are unable to represent the popularity of the program, since the reticent majority supports the increasing coverage of national news.
Moreover, the author claims that due to the complaints about the late-night news program, all the news programs of the company should increase coverage of local news and weather. Even the company has truly received plentiful complaints over the late-night news program, it is unreasonable to make such statement. No evidence is adduced by the author to prove that the audience tend to have more local news and weather reports on all the news programs. To determine whether the statement is adoptable, a survey can be conducted by the company about people’s predilection to the news. If the result supports the author’s statement, it will be more convincing to adopt the advice.
Finally, the author ascribes the termination of an advertising contract with a local business to the content of late-night news program, and assumes that with increasing coverage of local news and weather, no further cancelation will happen. Certainly, local businesses might incline to the local news, there’s a better chance for those companies to appear on the screen. However, several reasons also affect company’s attitude toward their advertising strategies. For instance, local businesses may find it more perspective to invest on website advertisement, since nowadays, the Internet is so convenient and pervasive. Another possible reason is that the competitors of the company are offering some new inducements in their advertisement contract, attracting local businesses to cancel the contracts they used to follow. Therefore, by simply asking the reasons why the business terminate the contract, the company are able to examine whether the news content is harming their profit.
In conclusion, the author has a positive intention to the development of the company. It is reasonable to take measures to respond to the complaints from the audience, however, it should be done appropriately.
Essay evaluation report
argument 1 -- OK
argument 2 -- not OK
argument 3 -- OK
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Attribute Value Ideal
Final score: 3.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 24 15
No. of Words: 550 350
No. of Characters: 2887 1500
No. of Different Words: 217 200
Fourth Root of Number of Words: 4.843 4.7
Average Word Length: 5.249 4.6
Word Length SD: 2.806 2.4
No. of Words greater than 5 chars: 234 100
No. of Words greater than 6 chars: 194 80
No. of Words greater than 7 chars: 136 40
No. of Words greater than 8 chars: 81 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.917 21.0
Sentence Length SD: 8.822 7.5
Use of Discourse Markers (%): 0.542 0.12
Sentence-Text Coherence: 0.361 0.35
Sentence-Para Coherence: 0.521 0.50
Sentence-Sentence Coherence: 0.099 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 80, Rule ID: ALLOW_TO[1]
Message: Did you mean 'making'? Or maybe you should add a pronoun? In active voice, 'urge' + 'to' takes an object, usually a pronoun.
Suggestion: making
...ceived by the company, the author urges to make an adaption to all the news programs. S...
^^^^^^^
Line 5, column 668, Rule ID: ALLOW_TO[1]
Message: Did you mean 'adopting'? Or maybe you should add a pronoun? In active voice, 'convince' + 'to' takes an object, usually a pronoun.
Suggestion: adopting
...s statement, it will be more convincing to adopt the advice. Finally, the author asc...
^^^^^^^^
Transition Words or Phrases used:
also, finally, first, firstly, however, if, may, moreover, so, therefore, for instance, in addition, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 24.0 19.6327345309 122% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 10.0 11.1786427146 89% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 22.0 28.8173652695 76% => OK
Preposition: 79.0 55.5748502994 142% => OK
Nominalization: 28.0 16.3942115768 171% => OK
Performance on vocabulary words:
No of characters: 2990.0 2260.96107784 132% => OK
No of words: 550.0 441.139720559 125% => OK
Chars per words: 5.43636363636 5.12650576532 106% => OK
Fourth root words length: 4.84273464058 4.56307096286 106% => OK
Word Length SD: 2.98614763298 2.78398813304 107% => OK
Unique words: 228.0 204.123752495 112% => OK
Unique words percentage: 0.414545454545 0.468620217663 88% => More unique words wanted or less content wanted.
syllable_count: 938.7 705.55239521 133% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 7.0 4.96107784431 141% => OK
Article: 12.0 8.76447105788 137% => OK
Subordination: 7.0 2.70958083832 258% => Less adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 11.0 4.22255489022 261% => Less preposition wanted as sentence beginnings.
Performance on sentences:
How many sentences: 24.0 19.7664670659 121% => OK
Sentence length: 22.0 22.8473053892 96% => OK
Sentence length SD: 54.745053049 57.8364921388 95% => OK
Chars per sentence: 124.583333333 119.503703932 104% => OK
Words per sentence: 22.9166666667 23.324526521 98% => OK
Discourse Markers: 4.75 5.70786347227 83% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 2.0 5.25449101796 38% => OK
Sentences with positive sentiment : 9.0 8.20758483034 110% => OK
Sentences with negative sentiment : 10.0 6.88822355289 145% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.341230960709 0.218282227539 156% => OK
Sentence topic coherence: 0.113330703609 0.0743258471296 152% => OK
Sentence topic coherence SD: 0.0962507459603 0.0701772020484 137% => OK
Paragraph topic coherence: 0.209258198234 0.128457276422 163% => OK
Paragraph topic coherence SD: 0.116271483721 0.0628817314937 185% => OK
Essay readability:
automated_readability_index: 15.7 14.3799401198 109% => OK
flesch_reading_ease: 40.69 48.3550499002 84% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.1 12.197005988 107% => OK
coleman_liau_index: 14.57 12.5979740519 116% => OK
dale_chall_readability_score: 8.83 8.32208582834 106% => OK
difficult_words: 143.0 98.500998004 145% => OK
linsear_write_formula: 8.0 12.3882235529 65% => OK
gunning_fog: 10.8 11.1389221557 97% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.