The following is a memorandum from the business manager of a television station
"Over the past year, our late- night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from the viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late- night news program have just cancelled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
The argument posed over here says that the time for weather and local news should be restored to stop attenuating the number of viewers and advertising revenues.
One of the reason the business manager states that they received complaints from viewers and they were "concerned with our station's coverage of weather and local news". It might have happened that the weather conditions during the past year might have been worst in some parts of country and public wanted to watch more of its updates. For example, when Mumbai is inundated with heavy rains, Television viewers through out the nation turn to news channel depicting the current situation of Mumbai. People watch late-night news to know the prediction of weather condition in coming days and accordingly plan their schedule. Similarily, during summer, the intensity of enervating sun led to death of many school going children in Bihar. Contemporarily, people become concerned of weather consition of their milieu and need more of its knowledge rather than national news.
Since it's late-night news program, the tenacity of its audience would be quite less. Consequently, the frequency of advertisements could be increased. This has no co-relation to restore the time devoted to weather and local news. Moreover, it might have happened that the local businesses could have got other places at more affordable price to advertise. This again isn't germane with the issue to restore time for weather and local news.
On the other hand, the change made in the last year might have attracted new viewers those who are more concerned with national news. The program might lose them if they restore the former apportioned timing. Since, it has been long that the change has been made, the lost viewers may have found some other news program and may not return to this late-night program. For instance, when smartphones were introduced to market, people initially found some difficulty in switching to these phones from the previously used mobile phones. But later on, smartphones burgeoned and audience would now be hesitant to move back to keyboard- operated mobiles.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 17 15
No. of Words: 345 350
No. of Characters: 1743 1500
No. of Different Words: 190 200
Fourth Root of Number of Words: 4.31 4.7
Average Word Length: 5.052 4.6
Word Length SD: 2.51 2.4
No. of Words greater than 5 chars: 121 100
No. of Words greater than 6 chars: 91 80
No. of Words greater than 7 chars: 62 40
No. of Words greater than 8 chars: 42 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 20.294 21.0
Sentence Length SD: 6.133 7.5
Use of Discourse Markers (%): 0.529 0.12
Sentence-Text Coherence: 0.327 0.35
Sentence-Para Coherence: 0.505 0.50
Sentence-Sentence Coherence: 0.06 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 3, column 89, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...at they received complaints from viewers and they were 'concerned with our s...
^^
Line 3, column 423, Rule ID: THROUGH_OUT[1]
Message: Did you mean 'throughout'?
Suggestion: throughout
...ed with heavy rains, Television viewers through out the nation turn to news channel depicti...
^^^^^^^^^^^
Line 3, column 564, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...ate-night news to know the prediction of weather condition in coming days and acc...
^^
Line 5, column 368, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: isn't
...fordable price to advertise. This again isnt germane with the issue to restore time ...
^^^^
Transition Words or Phrases used:
accordingly, but, consequently, if, may, moreover, so, for example, for instance, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 11.0 19.6327345309 56% => More to be verbs wanted.
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 12.0 11.1786427146 107% => OK
Relative clauses : 8.0 13.6137724551 59% => More relative clauses wanted.
Pronoun: 24.0 28.8173652695 83% => OK
Preposition: 49.0 55.5748502994 88% => OK
Nominalization: 9.0 16.3942115768 55% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1797.0 2260.96107784 79% => OK
No of words: 344.0 441.139720559 78% => More content wanted.
Chars per words: 5.2238372093 5.12650576532 102% => OK
Fourth root words length: 4.30665032142 4.56307096286 94% => OK
Word Length SD: 2.63403374856 2.78398813304 95% => OK
Unique words: 192.0 204.123752495 94% => More unique words wanted.
Unique words percentage: 0.558139534884 0.468620217663 119% => OK
syllable_count: 547.2 705.55239521 78% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 7.0 8.76447105788 80% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 20.0 22.8473053892 88% => OK
Sentence length SD: 36.1434090916 57.8364921388 62% => OK
Chars per sentence: 105.705882353 119.503703932 88% => OK
Words per sentence: 20.2352941176 23.324526521 87% => OK
Discourse Markers: 5.82352941176 5.70786347227 102% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 4.0 8.20758483034 49% => More positive sentences wanted.
Sentences with negative sentiment : 8.0 6.88822355289 116% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.351919684672 0.218282227539 161% => OK
Sentence topic coherence: 0.109516180918 0.0743258471296 147% => OK
Sentence topic coherence SD: 0.0913867072082 0.0701772020484 130% => OK
Paragraph topic coherence: 0.213027529012 0.128457276422 166% => OK
Paragraph topic coherence SD: 0.0720876767071 0.0628817314937 115% => OK
Essay readability:
automated_readability_index: 13.3 14.3799401198 92% => Automated_readability_index is low.
flesch_reading_ease: 51.18 48.3550499002 106% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 11.1 12.197005988 91% => OK
coleman_liau_index: 13.0 12.5979740519 103% => OK
dale_chall_readability_score: 8.53 8.32208582834 102% => OK
difficult_words: 85.0 98.500998004 86% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 10.0 11.1389221557 90% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.