The following is a memorandum from the business manager of a television station.
"Over the past year our late night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
The memorandum does not imply specifically that the complaints received from viewers were regarding the station's coverage of "late night news program", but it makes a general statement on viewers' displeasure with the local and weather news covered by the station, in general. This seriously undermines the manager's assumption that restoring the time period devoted for news on weather and localities would bring back their previous position anyway.
Additionally, to presume that local businesses have canceled on their advertising contracts because the television channel authority decreased the time to feature local news is not relevant since advertisement policies do not work based on the amount of news presented relating to their specific regions. It has not been stated anywhere in his speech that the number of viewers that used to watch the late-night news program have declined. Although, it is implied that the station is very eager to attract more viewers to the program, that does not indicate that they have been losing viewers for the past year due to the change of arrangement in news presentation. And there can be a variety of other possible logical explanations behind the local businesses in aborting the contracts, like the businesses might have become insolvent, or that they are more inclined to advertising over internet since it seems more effective these days. This also, majorly invalidated the strategy that assigning more time on local and weather news can help them gain their former level.
I conclude that the reasons provided by the memorandum is nor sufficient neither sensible enough to agree to the argument the station manager has stated.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 2.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 8 15
No. of Words: 267 350
No. of Characters: 1392 1500
No. of Different Words: 155 200
Fourth Root of Number of Words: 4.042 4.7
Average Word Length: 5.213 4.6
Word Length SD: 2.667 2.4
No. of Words greater than 5 chars: 102 100
No. of Words greater than 6 chars: 89 80
No. of Words greater than 7 chars: 58 40
No. of Words greater than 8 chars: 36 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 33.375 21.0
Sentence Length SD: 9.499 7.5
Use of Discourse Markers (%): 0.375 0.12
Sentence-Text Coherence: 0.437 0.35
Sentence-Para Coherence: 0.623 0.50
Sentence-Sentence Coherence: 0.109 0.07
Number of Paragraphs: 3 5
Grammar and spelling errors:
Line 1, column 105, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...eceived from viewers were regarding the stations coverage of 'late night news progr...
^^^^^^^^
Line 1, column 199, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'viewers'' or 'viewer's'?
Suggestion: viewers'; viewer's
...s;, but it makes a general statement on viewers displeasure with the local and weather ...
^^^^^^^
Line 1, column 317, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'managers'' or 'manager's'?
Suggestion: managers'; manager's
... general. This seriously undermines the managers assumption that restoring the time peri...
^^^^^^^^
Line 5, column 740, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...her possible logical explanations behind the local businesses in aborting the con...
^^
Transition Words or Phrases used:
also, anyway, but, if, regarding, so, in general
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 9.0 19.6327345309 46% => More to be verbs wanted.
Auxiliary verbs: 4.0 12.9520958084 31% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 11.0 13.6137724551 81% => OK
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 35.0 55.5748502994 63% => OK
Nominalization: 10.0 16.3942115768 61% => OK
Performance on vocabulary words:
No of characters: 1430.0 2260.96107784 63% => OK
No of words: 267.0 441.139720559 61% => More content wanted.
Chars per words: 5.35580524345 5.12650576532 104% => OK
Fourth root words length: 4.04229324003 4.56307096286 89% => OK
Word Length SD: 2.77711251835 2.78398813304 100% => OK
Unique words: 158.0 204.123752495 77% => More unique words wanted.
Unique words percentage: 0.591760299625 0.468620217663 126% => OK
syllable_count: 449.1 705.55239521 64% => OK
avg_syllables_per_word: 1.7 1.59920159681 106% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 1.0 8.76447105788 11% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 3.0 1.67365269461 179% => OK
Preposition: 3.0 4.22255489022 71% => OK
Performance on sentences:
How many sentences: 8.0 19.7664670659 40% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 33.0 22.8473053892 144% => The Avg. Sentence Length is relatively long.
Sentence length SD: 66.0752412027 57.8364921388 114% => OK
Chars per sentence: 178.75 119.503703932 150% => OK
Words per sentence: 33.375 23.324526521 143% => OK
Discourse Markers: 6.0 5.70786347227 105% => OK
Paragraphs: 3.0 5.15768463074 58% => More paragraphs wanted.
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 1.0 6.88822355289 15% => More negative sentences wanted.
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.377741007428 0.218282227539 173% => OK
Sentence topic coherence: 0.1560708679 0.0743258471296 210% => Sentence topic similarity is high.
Sentence topic coherence SD: 0.0731282060524 0.0701772020484 104% => OK
Paragraph topic coherence: 0.225252398051 0.128457276422 175% => OK
Paragraph topic coherence SD: 0.115886775635 0.0628817314937 184% => OK
Essay readability:
automated_readability_index: 20.5 14.3799401198 143% => OK
flesch_reading_ease: 29.52 48.3550499002 61% => OK
smog_index: 11.2 7.1628742515 156% => OK
flesch_kincaid_grade: 17.3 12.197005988 142% => OK
coleman_liau_index: 14.4 12.5979740519 114% => OK
dale_chall_readability_score: 10.18 8.32208582834 122% => OK
difficult_words: 83.0 98.500998004 84% => More difficult words wanted.
linsear_write_formula: 20.5 12.3882235529 165% => OK
gunning_fog: 15.2 11.1389221557 136% => OK
text_standard: 21.0 11.9071856287 176% => OK
What are above readability scores?
---------------------
Minimum four paragraphs wanted.
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.