The following is a memorandum from the business manager of a television station.
Over the past year, our late night news programme has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaint received from viewers were concerned with our stations coverage of weather and local news. In addition, locla businesses that use to advertise during our late night news have just cancelled their advertising contract with us. Therefore, in other to attract more viewers to the prograame a nd to avoid loosing any further advertising revenue, we should restore the time devoted to weather and local news to its former level.
Write a response in which you discuss what specific evidence is needed to evaluate the argument and explain how the evidence would weaken or strengthen the argument.
In the memorandum, the manager of the television station conjectures the restoration of dilated time for weather and local news in order to increase the bouyancy of the revenues generated from advertisement by the station. While this may be a good argument, however, the manager based his argument on fallacious evidences - the complaints received has been on weather and local news; local business that used to advertise have now reneged on their advertisement promises - that make the argument imponderable. Meanwhile, however, to evaluate the argument, the following evidences must be re-accessed.
To start with, the manager avers that, most of the complaints received has been based on their station's coverage of weather and local news, but he fails to inform about the nature of the complaints. For example, It may be possible that the most of this complaints has been concerned with the expression of satisfaction on the current state of adjustment by the station. It is also may be the case that, this complaints are concerned with the new anchorer of this program which does not seem audience appealing when compared to the previous presenter. Whatever the case, the manager need to provide evidence that challenges such stands in order to analyze his argument.
Even if the above evidence is a nugatory, what hapen to the assumption of the manager about the local businesses who now discontinues their advertisement contracts. The manager did not provide the number of local businesses who discontinue their contracts, this make his argument to be difficult to analyze. For instance, it is possible that, the number of local bussiness who put a stop to their advertisement contracts are few, or even more, but how does the author expect that such evidence will hold true by presenting such vague assertion as "Local Businesses" when this can just mean two businesses. Again, the manager here assumes that, they discontinue the contracts because of the changes in the number of time that the station allocate for the transmission of weather and local news, however, this may not be the case, for instance, it is possible that there is an unfavourable governmental policy that recently outbroke that lead to exodus of many businesses. Therefore, if the author fails to analyze such evidences further, his argument will not hold water.
Finally, in the conclusion of the manager, the authors stated that, there is only one single approach to increasing the station's revenue and the number of views and that is to restore the time allocated for the coverage of weather and local news. This is dubious! The author continue to use vague assertion, for instance, the author mention that, there will be an overall increase in the number of viewers when this is single time is restored. But the manager did not inform us about the number of viewers the station has had in the past, and how such complaints has also led to the decrease in the number of veiwers. He also did not inform about how he arrived at such result of number of views. It is possible that, the station did not in anyway suffer lesser view and if this is the case, then the authors evidences most further weakens his argument.
In conclusion, as it stands now, the author's argument is severely flawed with weak evidences. However, to strenghtens the author's argument, the weakness pointed out in the above evidences - what the complaints is exactly about; the manager's vague assertion of 'local businesses' which may mean more than few; the reason why local businesses discontinue their contracts; must be critically considered and strengthened.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.5 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: - 2
No. of Sentences: 20 15
No. of Words: 598 350
No. of Characters: 2947 1500
No. of Different Words: 224 200
Fourth Root of Number of Words: 4.945 4.7
Average Word Length: 4.928 4.6
Word Length SD: 2.682 2.4
No. of Words greater than 5 chars: 206 100
No. of Words greater than 6 chars: 176 80
No. of Words greater than 7 chars: 122 40
No. of Words greater than 8 chars: 74 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 29.9 21.0
Sentence Length SD: 14.007 7.5
Use of Discourse Markers (%): 0.8 0.12
Sentence-Text Coherence: 0.358 0.35
Sentence-Para Coherence: 0.56 0.50
Sentence-Sentence Coherence: 0.159 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 249, Rule ID: THIS_NNS[1]
Message: Did you mean 'these'?
Suggestion: these
...le, It may be possible that the most of this complaints has been concerned with the ...
^^^^
Line 5, column 404, Rule ID: THIS_NNS[1]
Message: Did you mean 'these'?
Suggestion: these
...ation. It is also may be the case that, this complaints are concerned with the new a...
^^^^
Line 5, column 647, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... that challenges such stands in order to analyze his argument. Even if the a...
^^
Line 13, column 121, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'stations'' or 'station's'?
Suggestion: stations'; station's
...y one single approach to increasing the stations revenue and the number of views and tha...
^^^^^^^^
Line 13, column 739, Rule ID: IN_ANYWAY[1]
Message: Did you mean 'in any way'?
Suggestion: in any way
...t is possible that, the station did not in anyway suffer lesser view and if this is the c...
^^^^^^^^^
Line 17, column 38, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
... In conclusion, as it stands now, the authors argument is severely flawed with weak e...
^^^^^^^
Line 17, column 123, Rule ID: POSSESIVE_APOSTROPHE[2]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
... evidences. However, to strenghtens the authors argument, the weakness pointed out in t...
^^^^^^^
Line 17, column 368, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... businesses discontinue their contracts; must be critically considered and streng...
^^^
Transition Words or Phrases used:
also, anyway, but, finally, however, if, may, so, then, therefore, while, for example, for instance, in conclusion, to start with
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 27.0 19.6327345309 138% => OK
Auxiliary verbs: 12.0 12.9520958084 93% => OK
Conjunction : 14.0 11.1786427146 125% => OK
Relative clauses : 25.0 13.6137724551 184% => OK
Pronoun: 49.0 28.8173652695 170% => Less pronouns wanted
Preposition: 79.0 55.5748502994 142% => OK
Nominalization: 35.0 16.3942115768 213% => Less nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 3044.0 2260.96107784 135% => OK
No of words: 598.0 441.139720559 136% => OK
Chars per words: 5.09030100334 5.12650576532 99% => OK
Fourth root words length: 4.94510247834 4.56307096286 108% => OK
Word Length SD: 2.80735474048 2.78398813304 101% => OK
Unique words: 239.0 204.123752495 117% => OK
Unique words percentage: 0.399665551839 0.468620217663 85% => More unique words wanted or less content wanted.
syllable_count: 950.4 705.55239521 135% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 12.0 4.96107784431 242% => Less pronouns wanted as sentence beginning.
Article: 16.0 8.76447105788 183% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 5.0 1.67365269461 299% => Less conjunction wanted as sentence beginning.
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 19.0 19.7664670659 96% => OK
Sentence length: 31.0 22.8473053892 136% => The Avg. Sentence Length is relatively long.
Sentence length SD: 81.2636010351 57.8364921388 141% => OK
Chars per sentence: 160.210526316 119.503703932 134% => OK
Words per sentence: 31.4736842105 23.324526521 135% => OK
Discourse Markers: 6.78947368421 5.70786347227 119% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 8.0 5.25449101796 152% => OK
Sentences with positive sentiment : 6.0 8.20758483034 73% => OK
Sentences with negative sentiment : 12.0 6.88822355289 174% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.226731028264 0.218282227539 104% => OK
Sentence topic coherence: 0.0836518058714 0.0743258471296 113% => OK
Sentence topic coherence SD: 0.084025598007 0.0701772020484 120% => OK
Paragraph topic coherence: 0.145446253672 0.128457276422 113% => OK
Paragraph topic coherence SD: 0.0662846219461 0.0628817314937 105% => OK
Essay readability:
automated_readability_index: 18.3 14.3799401198 127% => OK
flesch_reading_ease: 40.01 48.3550499002 83% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 15.4 12.197005988 126% => OK
coleman_liau_index: 12.83 12.5979740519 102% => OK
dale_chall_readability_score: 8.4 8.32208582834 101% => OK
difficult_words: 122.0 98.500998004 124% => OK
linsear_write_formula: 15.0 12.3882235529 121% => OK
gunning_fog: 14.4 11.1389221557 129% => OK
text_standard: 15.0 11.9071856287 126% => OK
What are above readability scores?
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Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.