The following is a memorandum from the business
manager of a television station.
“Over the past year, our late-night news program has
devoted increased time to national news and less time
to weather and local news. During this time period,
most of the complaints received from viewers were
concerned with our station’s coverage of weather and
local news. In addition, local businesses that used to
advertise during our late-night news program have just
canceled their advertising contracts with us. Therefore,
in order to attract more viewers to the program and to
avoid losing any further advertising revenues, we should
restore the time devoted to weather and local news to
its former level.”
Write a response in which you discuss what specific
evidence is needed to evaluate the argument and explain
how the evidence would weaken or strengthen the
argument.
The restoration of the time devoted to the wheather and local news to its for mer level might not be very helful as there are some basic flaws in the reasoning given by the manager of the television station.
It is not very clear that the most of the complaints that have been recieved are from a general population prespective who view the television programs. It might be the possibility that the complaints that are submitted are from a very narrow viewers who are just concerened about the wheather or might from the local advertisers who want to promote their advertisement. But it ignores a large number of population who watches the news cahnnels to get the news of around the world and rather than getting information about the local advertisers. So, the submission of the compalints can be done with the detailed information of the person who is submitting the complaint to detect and targetted complaint behaviour in which a number of complaints done from the some group of people tries to promote the general idea of the popuplation which is not true.
It cannot the made sure that the late-night news program is the only reason for the decrease in the local news advertisers as there can possibility that the advertisers might be finding other news stations at more economical rates where they can promote their news with the same or better base of viewers. Different modes of news spread can also affect the number of local advertisers promoting their news for the stations as they might find news blogging more productive, easy and economical way to promote their news. So, the television station can look into the other prespectives that might be affecting this decline in the viewership and the advertisers as many people generally prefer to see the wheather conditions before leaving out from the home and if the wheather reports are given in the morning as well as evening, it will be fruitful for the viewers to check the news as well as the wheather simultaneously which can imporve the user base.
There can also be the shift in the viewer preferences from the last past year as due to advancement of the internet and facilities, people are more interested to read the news on the go rather than watching the TV and which also affects their behaviour for the whole day. People are updated through the news and wheather reports thoughout the day with their personal mobile assitants such as Google Now or Apple Siri. So, having some new innovations and investment in the domain of internet which attract more population would be beneficial like the mobile apps for personal news stand and preferences with relugar updates about the TV shows.
Hence, the restoration to the old level of wheather reports and local news advertisements might not be very benefical.
Comments
Essay evaluation report
Sentence: The restoration of the time devoted to the wheather and local news to its for mer level might not be very helful as there are some basic flaws in the reasoning given by the manager of the television station.
Error: wheather Suggestion: whether
Error: helful Suggestion: helpful
Sentence: It is not very clear that the most of the complaints that have been recieved are from a general population prespective who view the television programs.
Error: prespective Suggestion: prospective
Error: recieved Suggestion: received
Sentence: It might be the possibility that the complaints that are submitted are from a very narrow viewers who are just concerened about the wheather or might from the local advertisers who want to promote their advertisement.
Error: wheather Suggestion: whether
Error: concerened Suggestion: concerned
Sentence: But it ignores a large number of population who watches the news cahnnels to get the news of around the world and rather than getting information about the local advertisers.
Error: cahnnels Suggestion: channels
Sentence: So, the submission of the compalints can be done with the detailed information of the person who is submitting the complaint to detect and targetted complaint behaviour in which a number of complaints done from the some group of people tries to promote the general idea of the popuplation which is not true.
Error: compalints Suggestion: complaints
Error: popuplation Suggestion: population
Error: behaviour Suggestion: behavior
Error: targetted Suggestion: targeted
Sentence: So, the television station can look into the other prespectives that might be affecting this decline in the viewership and the advertisers as many people generally prefer to see the wheather conditions before leaving out from the home and if the wheather reports are given in the morning as well as evening, it will be fruitful for the viewers to check the news as well as the wheather simultaneously which can imporve the user base.
Error: imporve Suggestion: improve
Error: wheather Suggestion: whether
Error: prespectives Suggestion: prospectives
Sentence: There can also be the shift in the viewer preferences from the last past year as due to advancement of the internet and facilities, people are more interested to read the news on the go rather than watching the TV and which also affects their behaviour for the whole day.
Error: behaviour Suggestion: behavior
Sentence: People are updated through the news and wheather reports thoughout the day with their personal mobile assitants such as Google Now or Apple Siri.
Error: wheather Suggestion: whether
Error: assitants Suggestion: assistants
Error: thoughout Suggestion: No alternate word
Sentence: So, having some new innovations and investment in the domain of internet which attract more population would be beneficial like the mobile apps for personal news stand and preferences with relugar updates about the TV shows.
Error: relugar Suggestion: regular
Sentence: Hence, the restoration to the old level of wheather reports and local news advertisements might not be very benefical.
Error: wheather Suggestion: whether
Error: benefical Suggestion: beneficial
----------------
argument 1 -- OK
argument 2 -- OK
argument 3 -- not OK. Need to argue against the conclusion always. For this topic it is:
Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should
restore the time devoted to weather and local news to its former level.”
----------------
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 21 2
No. of Sentences: 12 15
No. of Words: 476 350
No. of Characters: 2283 1500
No. of Different Words: 205 200
Fourth Root of Number of Words: 4.671 4.7
Average Word Length: 4.796 4.6
Word Length SD: 2.651 2.4
No. of Words greater than 5 chars: 139 100
No. of Words greater than 6 chars: 112 80
No. of Words greater than 7 chars: 80 40
No. of Words greater than 8 chars: 59 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 39.667 21.0
Sentence Length SD: 15.035 7.5
Use of Discourse Markers (%): 0.667 0.12
Sentence-Text Coherence: 0.421 0.35
Sentence-Para Coherence: 0.695 0.50
Sentence-Sentence Coherence: 0.139 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 3, column 244, Rule ID: A_PLURAL[2]
Message: Don't use indefinite articles with plural words. Did you mean 'viewer'?
Suggestion: viewer
...at are submitted are from a very narrow viewers who are just concerened about the wheat...
^^^^^^^
Line 3, column 387, Rule ID: LARGE_NUMBER_OF[1]
Message: Specify a number, remove phrase, or simply use 'many' or 'numerous'
Suggestion: many; numerous
...ote their advertisement. But it ignores a large number of population who watches the news cahnnel...
^^^^^^^^^^^^^^^^^
Line 3, column 762, Rule ID: THE_SOME_DAY[1]
Message: Did you mean 'same'?
Suggestion: same
...ch a number of complaints done from the some group of people tries to promote the ge...
^^^^
Line 7, column 81, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...r preferences from the last past year as due to advancement of the internet and f...
^^
Transition Words or Phrases used:
also, but, hence, if, look, so, well, such as, as well as
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 18.0 13.6137724551 132% => OK
Pronoun: 22.0 28.8173652695 76% => OK
Preposition: 58.0 55.5748502994 104% => OK
Nominalization: 13.0 16.3942115768 79% => OK
Performance on vocabulary words:
No of characters: 2318.0 2260.96107784 103% => OK
No of words: 476.0 441.139720559 108% => OK
Chars per words: 4.86974789916 5.12650576532 95% => OK
Fourth root words length: 4.67091256922 4.56307096286 102% => OK
Word Length SD: 2.67858708185 2.78398813304 96% => OK
Unique words: 207.0 204.123752495 101% => OK
Unique words percentage: 0.43487394958 0.468620217663 93% => More unique words wanted or less content wanted.
syllable_count: 719.1 705.55239521 102% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 4.0 8.76447105788 46% => OK
Subordination: 0.0 2.70958083832 0% => More adverbial clause wanted.
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 12.0 19.7664670659 61% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 39.0 22.8473053892 171% => The Avg. Sentence Length is relatively long.
Sentence length SD: 83.9319747706 57.8364921388 145% => OK
Chars per sentence: 193.166666667 119.503703932 162% => OK
Words per sentence: 39.6666666667 23.324526521 170% => OK
Discourse Markers: 4.75 5.70786347227 83% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 3.0 6.88822355289 44% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.233881400938 0.218282227539 107% => OK
Sentence topic coherence: 0.104010064935 0.0743258471296 140% => OK
Sentence topic coherence SD: 0.0640596524671 0.0701772020484 91% => OK
Paragraph topic coherence: 0.138855771464 0.128457276422 108% => OK
Paragraph topic coherence SD: 0.0519326300275 0.0628817314937 83% => OK
Essay readability:
automated_readability_index: 21.3 14.3799401198 148% => OK
flesch_reading_ease: 40.35 48.3550499002 83% => OK
smog_index: 11.2 7.1628742515 156% => OK
flesch_kincaid_grade: 17.3 12.197005988 142% => OK
coleman_liau_index: 11.56 12.5979740519 92% => OK
dale_chall_readability_score: 8.46 8.32208582834 102% => OK
difficult_words: 87.0 98.500998004 88% => OK
linsear_write_formula: 19.5 12.3882235529 157% => OK
gunning_fog: 17.6 11.1389221557 158% => OK
text_standard: 18.0 11.9071856287 151% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
---------------------
Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.