The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
Good products require good marketing strategies. Products are made for gaining profit, without the use of advertising, costs are going to rise rapidly and could further threaten profits. The prompt recommends the advertising director to allocate a larger amount of budget on advertisements next year. In my opinion, I strongly agree with the strategy suggested by the director, for this I'll give two reasons.
To begin, box offices are the most crucial number in the business of movie production. These numbers indicates the attendances of each movie world wide, in other words, indicates the profit of each movie could possibly earn. Indicators of a box office champion could rely on the followings, the script, the cast, the director, the producer and the most important of all, marketing and advertising. For instance, the recent box office champ, 'The Avengers', not only did contain many elements needed to become a successful movie, they've spent millions of dollars on advertisements. With the technologies that our society lives with, traditional television advertising is the minimum for each movie, in fact, most companies implant movie advertisements into social medias. Targeting the right audiences could let your investments on advertising pay off.
Further, movies often represent different aspects in terms of moral standards. In other words, a contrast view based movie could start many discussions and could lead to better advertisements. As much as we love admiring super heroes, we also like the fact that anti-heroes are also a thing for a slightly different audience. Take ' The Joker' for an example. The new version of The Joker is casted by Joaquin Phoenix, an Oscar winning actor. Despite the outcomes of casting an award winning actor, many audiences are indeed triggered to enter the theaters just to watch him act. With his outstanding acting really shows the personal side of the villain, the movie is widely discussed due to moral reason to praise a villain. At this point, the advertising strategy has already begin to show it's positive effect on the trending topic on the internet.
However, advertising isn't the whole package when it comes to movies, but it is undeniable one of the most important indicator for producing profit. Can you even imagine ' The Fast and Furious' series are targeting only petrolheads as their only audience?
Comments
Essay evaluation report
Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 20 15
No. of Words: 383 350
No. of Characters: 1936 1500
No. of Different Words: 231 200
Fourth Root of Number of Words: 4.424 4.7
Average Word Length: 5.055 4.6
Word Length SD: 2.714 2.4
No. of Words greater than 5 chars: 138 100
No. of Words greater than 6 chars: 109 80
No. of Words greater than 7 chars: 76 40
No. of Words greater than 8 chars: 47 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.15 21.0
Sentence Length SD: 6.605 7.5
Use of Discourse Markers (%): 0.4 0.12
Sentence-Text Coherence: 0.267 0.35
Sentence-Para Coherence: 0.458 0.50
Sentence-Sentence Coherence: 0.077 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 5, column 102, Rule ID: AGREEMENT_SENT_START[1]
Message: You should probably use 'indicate'.
Suggestion: indicate
...ness of movie production. These numbers indicates the attendances of each movie world wid...
^^^^^^^^^
Line 5, column 142, Rule ID: EN_COMPOUNDS
Message: This word is normally spelled as one.
Suggestion: worldwide
...indicates the attendances of each movie world wide, in other words, indicates the profit o...
^^^^^^^^^^
Line 5, column 142, Rule ID: WORLD_WIDE[1]
Message: Did you mean 'worldwide'?
Suggestion: worldwide
...indicates the attendances of each movie world wide, in other words, indicates the profit o...
^^^^^^^^^^
Line 5, column 205, Rule ID: MAY_COULD_POSSIBLY[1]
Message: Use simply 'could'.
Suggestion: could
...rds, indicates the profit of each movie could possibly earn. Indicators of a box office champi...
^^^^^^^^^^^^^^
Line 5, column 528, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: they've
...ts needed to become a successful movie, theyve spent millions of dollars on advertisem...
^^^^^^
Line 9, column 331, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
... for a slightly different audience. Take The Joker for an example. The new versio...
^^
Line 9, column 477, Rule ID: EN_COMPOUNDS
Message: This word is normally spelled with hyphen.
Suggestion: award-winning
...tor. Despite the outcomes of casting an award winning actor, many audiences are indeed trigge...
^^^^^^^^^^^^^
Line 9, column 777, Rule ID: HAVE_PART_AGREEMENT[2]
Message: Possible agreement error -- use past participle here: 'begun'.
Suggestion: begun
...t, the advertising strategy has already begin to show its positive effect on the tren...
^^^^^
Line 13, column 22, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: isn't
...the internet. However, advertising isnt the whole package when it comes to movi...
^^^^
Line 13, column 169, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...r producing profit. Can you even imagine The Fast and Furious series are targetin...
^^
Transition Words or Phrases used:
also, but, however, if, really, so, for instance, in fact, in my opinion, in other words
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 10.0 19.6327345309 51% => More to be verbs wanted.
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 6.0 11.1786427146 54% => More conjunction wanted.
Relative clauses : 3.0 13.6137724551 22% => More relative clauses wanted.
Pronoun: 18.0 28.8173652695 62% => OK
Preposition: 48.0 55.5748502994 86% => OK
Nominalization: 4.0 16.3942115768 24% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1997.0 2260.96107784 88% => OK
No of words: 380.0 441.139720559 86% => More content wanted.
Chars per words: 5.25526315789 5.12650576532 103% => OK
Fourth root words length: 4.41515443553 4.56307096286 97% => OK
Word Length SD: 2.80440270204 2.78398813304 101% => OK
Unique words: 234.0 204.123752495 115% => OK
Unique words percentage: 0.615789473684 0.468620217663 131% => OK
syllable_count: 614.7 705.55239521 87% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 12.0 8.76447105788 137% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 1.0 1.67365269461 60% => OK
Preposition: 10.0 4.22255489022 237% => Less preposition wanted as sentence beginnings.
Performance on sentences:
How many sentences: 20.0 19.7664670659 101% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 40.516015352 57.8364921388 70% => OK
Chars per sentence: 99.85 119.503703932 84% => OK
Words per sentence: 19.0 23.324526521 81% => OK
Discourse Markers: 4.4 5.70786347227 77% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 10.0 5.25449101796 190% => OK
Sentences with positive sentiment : 16.0 8.20758483034 195% => OK
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 2.0 4.67664670659 43% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.135367268029 0.218282227539 62% => OK
Sentence topic coherence: 0.037756427762 0.0743258471296 51% => OK
Sentence topic coherence SD: 0.029252658332 0.0701772020484 42% => Sentences are similar to each other.
Paragraph topic coherence: 0.0745610000988 0.128457276422 58% => OK
Paragraph topic coherence SD: 0.033162311222 0.0628817314937 53% => OK
Essay readability:
automated_readability_index: 12.8 14.3799401198 89% => Automated_readability_index is low.
flesch_reading_ease: 52.19 48.3550499002 108% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 10.7 12.197005988 88% => OK
coleman_liau_index: 13.23 12.5979740519 105% => OK
dale_chall_readability_score: 9.32 8.32208582834 112% => OK
difficult_words: 114.0 98.500998004 116% => OK
linsear_write_formula: 8.5 12.3882235529 69% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 9.0 11.9071856287 76% => OK
What are above readability scores?
---------------------
Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.