The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
According to the paragraph, the news channel put more emphasis on national news rather than local news and forecasts. With complaints and local businesses canceling their advertising contract, the news channel made adjustments to restore time devoted to forecast and local news to its original state.
In this situation, if the financial income of the news channel majority are from local businesses, the content of the news should remain local. Here's why. Imagine people constantly watching the news, during commercials, if the previous content is local news, it's more logic to show advertisements that are some how related to the content. This could not only remain the viewers at the same channel but also track more advertisements in a long run. On the other hand, if the news is playing an investigation of crime from another state, not only would the crowd get bored but also tend to switch channels, not to mention any attention on the advertisement that aren't even related at any point.
However, it's not about whether the news is about nationally or locally. The most intriguing part to the viewers are the content rather than the genre. With any in-depth review from whether a national wide news or a local one, both could prevent viewers from switching channels. Moreover, with more viewers national wide, the television station could gain advertisement contracts from nationally large companies, could even boost the income of the company.
The problem with the memorandum is that there are more than one indicator influencing the whole consequence, making it hard for the manager to make any decisions.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: ??? out of 6
Category: Poor Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 12 15
No. of Words: 265 350
No. of Characters: 1324 1500
No. of Different Words: 142 200
Fourth Root of Number of Words: 4.035 4.7
Average Word Length: 4.996 4.6
Word Length SD: 2.63 2.4
No. of Words greater than 5 chars: 87 100
No. of Words greater than 6 chars: 74 80
No. of Words greater than 7 chars: 45 40
No. of Words greater than 8 chars: 31 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 22.083 21.0
Sentence Length SD: 10.079 7.5
Use of Discourse Markers (%): 0.5 0.12
Sentence-Text Coherence: 0.392 0.35
Sentence-Para Coherence: 0.6 0.50
Sentence-Sentence Coherence: 0.108 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 5, column 307, Rule ID: SOME_HOW[1]
Message: Did you mean 'somehow'?
Suggestion: somehow
...e logic to show advertisements that are some how related to the content. This could not ...
^^^^^^^^
Line 5, column 661, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: aren't
...any attention on the advertisement that arent even related at any point. However...
^^^^^
Line 9, column 10, Rule ID: IT_IS[6]
Message: Did you mean 'it's' (='it is') instead of 'its' (possessive pronoun)?
Suggestion: it's; it is
...ven related at any point. However, its not about whether the news is about nat...
^^^
Transition Words or Phrases used:
also, but, however, if, moreover, so, on the other hand
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 8.0 19.6327345309 41% => More to be verbs wanted.
Auxiliary verbs: 6.0 12.9520958084 46% => OK
Conjunction : 7.0 11.1786427146 63% => OK
Relative clauses : 3.0 13.6137724551 22% => More relative clauses wanted.
Pronoun: 10.0 28.8173652695 35% => OK
Preposition: 34.0 55.5748502994 61% => OK
Nominalization: 8.0 16.3942115768 49% => More nominalizations (nouns with a suffix like: tion ment ence ance) wanted.
Performance on vocabulary words:
No of characters: 1367.0 2260.96107784 60% => OK
No of words: 264.0 441.139720559 60% => More content wanted.
Chars per words: 5.17803030303 5.12650576532 101% => OK
Fourth root words length: 4.03089032464 4.56307096286 88% => OK
Word Length SD: 2.7106792129 2.78398813304 97% => OK
Unique words: 143.0 204.123752495 70% => More unique words wanted.
Unique words percentage: 0.541666666667 0.468620217663 116% => OK
syllable_count: 419.4 705.55239521 59% => syllable counts are too short.
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 3.0 4.96107784431 60% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 7.0 4.22255489022 166% => OK
Performance on sentences:
How many sentences: 11.0 19.7664670659 56% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 59.8782909093 57.8364921388 104% => OK
Chars per sentence: 124.272727273 119.503703932 104% => OK
Words per sentence: 24.0 23.324526521 103% => OK
Discourse Markers: 5.0 5.70786347227 88% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 3.0 5.25449101796 57% => OK
Sentences with positive sentiment : 3.0 8.20758483034 37% => More positive sentences wanted.
Sentences with negative sentiment : 2.0 6.88822355289 29% => More negative sentences wanted.
Sentences with neutral sentiment: 7.0 4.67664670659 150% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.301878944703 0.218282227539 138% => OK
Sentence topic coherence: 0.112332459385 0.0743258471296 151% => OK
Sentence topic coherence SD: 0.0860441646841 0.0701772020484 123% => OK
Paragraph topic coherence: 0.174948327258 0.128457276422 136% => OK
Paragraph topic coherence SD: 0.101167382972 0.0628817314937 161% => OK
Essay readability:
automated_readability_index: 15.0 14.3799401198 104% => OK
flesch_reading_ease: 47.12 48.3550499002 97% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 13.06 12.5979740519 104% => OK
dale_chall_readability_score: 8.42 8.32208582834 101% => OK
difficult_words: 60.0 98.500998004 61% => More difficult words wanted.
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.