The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The author asserts that since most complaints during the last year was from the reduction of weather an local news sections, and corporations has cancelled their advertising contracts, they should lengthen these parts of the news in their programs. However, the author fails to give evidence about some issues such as, the complaints regarding these sections are truly due to reduced length, the relationship between advertisements and local news, and finally why they should implement this practice in all their programs.
First of all, dissent towards these sections might not be the result of the shortened time. Viewers could be frustrated about the quality of these sections because they are not focusing on the important issues such as economy of the community or the possibility of rain for following days. In addition, the new company might be failing to forecast the weather because of global warming and the residents could be blaming the television station. Although this asseveration could be correct if the only change in these sections are their length and the complaints have increased since, it does not give enough information to substantiate the argument.
Next, the relationship between advertisements renouncement and local news time reduction is not clearly stated. There is a possibility that companies are withdrawing their advertisements because of the depravity of budgets due to the economic crisis, or they could have found a better source of advertisements such as the smartphones. Nevertheless, the author could be correct if the corporations rescinded their contracts because reduced time in local news section also lead to a reduced advertisement time. Still, the author should have elaborated more on the issue to make the argument coherent.
Finally, there is no sound reason to apply this altercation to all new programs instead of the late night program. In the district, most people who watch the news may not be able to view day time or morning news because of they overlap with work time. Consequently, the late night news could be the most influential program of the station, and ameliorating this program would be sufficient to attract viewers and commercials. Nonetheless, there is a possibility that all programs are similarly influencial and a amendment in all of them could result in propitious results, but supporting evidence are missing.
In conclusion, to be further persuasive, the author should provide additional facts about the issue. First, the author should clarify that whether the complaints were directed to the decreased time of the sections or due to other influences. In addition, the passage misses the correlation between the nullification of advertisement contracts and the changed schedule of the programs, and finally substantiate why the TV station should apply this change to all programs.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 4.0 out of 6
Category: Good Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 17 15
No. of Words: 451 350
No. of Characters: 2361 1500
No. of Different Words: 200 200
Fourth Root of Number of Words: 4.608 4.7
Average Word Length: 5.235 4.6
Word Length SD: 2.902 2.4
No. of Words greater than 5 chars: 174 100
No. of Words greater than 6 chars: 144 80
No. of Words greater than 7 chars: 93 40
No. of Words greater than 8 chars: 65 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 26.529 21.0
Sentence Length SD: 8.276 7.5
Use of Discourse Markers (%): 0.882 0.12
Sentence-Text Coherence: 0.347 0.35
Sentence-Para Coherence: 0.583 0.50
Sentence-Sentence Coherence: 0.078 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 46, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...uthor asserts that since most complaints during the last year was from the reduct...
^^
Line 1, column 103, Rule ID: EN_A_VS_AN
Message: Use 'a' instead of 'an' if the following word doesn't start with a vowel sound, e.g. 'a sentence', 'a university'
Suggestion: a
... year was from the reduction of weather an local news sections, and corporations h...
^^
Line 1, column 103, Rule ID: A_UNCOUNTABLE[3]
Message: Uncountable nouns are usually not used with an indefinite article. Use simply 'local news'.
Suggestion: local news
... year was from the reduction of weather an local news sections, and corporations has cancelle...
^^^^^^^^^^^^^
Line 13, column 213, Rule ID: BECAUSE_OF_I[1]
Message: Probable usage error. Use 'because they' instead.
Suggestion: because they
...e able to view day time or morning news because of they overlap with work time. Consequently, t...
^^^^^^^^^^^^^^^
Line 13, column 511, Rule ID: EN_A_VS_AN
Message: Use 'an' instead of 'a' if the following word starts with a vowel sound, e.g. 'an article', 'an hour'
Suggestion: an
... programs are similarly influencial and a amendment in all of them could result i...
^
Transition Words or Phrases used:
also, but, consequently, finally, first, however, if, may, nevertheless, nonetheless, regarding, similarly, so, still, then, in addition, in conclusion, such as, first of all
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 22.0 19.6327345309 112% => OK
Auxiliary verbs: 17.0 12.9520958084 131% => OK
Conjunction : 16.0 11.1786427146 143% => OK
Relative clauses : 5.0 13.6137724551 37% => More relative clauses wanted.
Pronoun: 27.0 28.8173652695 94% => OK
Preposition: 57.0 55.5748502994 103% => OK
Nominalization: 22.0 16.3942115768 134% => OK
Performance on vocabulary words:
No of characters: 2426.0 2260.96107784 107% => OK
No of words: 451.0 441.139720559 102% => OK
Chars per words: 5.37915742794 5.12650576532 105% => OK
Fourth root words length: 4.60833598836 4.56307096286 101% => OK
Word Length SD: 2.97479674705 2.78398813304 107% => OK
Unique words: 212.0 204.123752495 104% => OK
Unique words percentage: 0.470066518847 0.468620217663 100% => OK
syllable_count: 725.4 705.55239521 103% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 12.0 8.76447105788 137% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 6.0 1.67365269461 358% => Less conjunction wanted as sentence beginning.
Preposition: 5.0 4.22255489022 118% => OK
Performance on sentences:
How many sentences: 17.0 19.7664670659 86% => OK
Sentence length: 26.0 22.8473053892 114% => OK
Sentence length SD: 55.0164492546 57.8364921388 95% => OK
Chars per sentence: 142.705882353 119.503703932 119% => OK
Words per sentence: 26.5294117647 23.324526521 114% => OK
Discourse Markers: 10.2352941176 5.70786347227 179% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 5.0 5.25449101796 95% => OK
Sentences with positive sentiment : 2.0 8.20758483034 24% => More positive sentences wanted.
Sentences with negative sentiment : 11.0 6.88822355289 160% => OK
Sentences with neutral sentiment: 4.0 4.67664670659 86% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.2363436424 0.218282227539 108% => OK
Sentence topic coherence: 0.0838366321672 0.0743258471296 113% => OK
Sentence topic coherence SD: 0.0774918211375 0.0701772020484 110% => OK
Paragraph topic coherence: 0.135833571945 0.128457276422 106% => OK
Paragraph topic coherence SD: 0.0779965016562 0.0628817314937 124% => OK
Essay readability:
automated_readability_index: 17.2 14.3799401198 120% => OK
flesch_reading_ease: 45.09 48.3550499002 93% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 13.4 12.197005988 110% => OK
coleman_liau_index: 14.22 12.5979740519 113% => OK
dale_chall_readability_score: 8.57 8.32208582834 103% => OK
difficult_words: 104.0 98.500998004 106% => OK
linsear_write_formula: 13.5 12.3882235529 109% => OK
gunning_fog: 12.4 11.1389221557 111% => OK
text_standard: 14.0 11.9071856287 118% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.