The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this time period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have just canceled their advertising contracts with us. Therefore, in order to attract more viewers to the program and to avoid losing any further advertising revenues, we should restore the time devoted to weather and local news to its former level."
In the memorandum, the business manager of a television station states that they should increase the time of weather and local news and simultaneously should reduce the time of national news. As there were many complains regarding the station coverage of late night shows, author wants to restore the time devoted to weather and local news.
The argument above is well presented and appears to be relatively sound at first glance: since the revenues achieved through advertising are going down and viewers are making a lot of complains about the way the programs. However as more light is shed on the issue and detailed facts are concerned, possibility of alternative explanation leads to more questions regarding the validity of the argument.
first, the author asserts about receiving the complains from their viewers, but fails to mention what type of complains they are receiving. there might be the possibility that these complains are about something else like the way the anchors are presenting the program, or about the content of the program. The content /uality has been going down day by day and it is making the staunch viewers restive. also, author dis not mention how many complains were there, it might be possible only one person is registering the complain multiple times. Moreover, without further details about the complains it is very difficult to draw any conclusion.
second, author cites that local businesses has cancelled their advertising contract with them. A lot os assumptions is going on here, without proper statistics it is hard to say why the local business cancelled the contract. also, one or two local businesses cancelling the contract does not mean it will effect the station untill a lot of money was involved in the contract and it was very lucrative for the station. also, what if few more businesses with big money deals also started the business with the station to cover the entire nation.
In summary, argument is not as much convincing as it seems, it could be more persuasive if author has provided more facts, figures, statistics about the information given along with some other data. argument can be convincing if author has answered few questions in the argument like, how many viewers has cancelled the contract?, how much revenue the business making before and after the cancellation of the contract?, how many users registered the complains? Were the new users or the old users? A television station earns popularity and advertisement contracts based upon the quantity and content of the program. if author wants to make the argument more cogent proper data needs to be presented.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.5 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 12 15
No. of Words: 434 350
No. of Characters: 2155 1500
No. of Different Words: 200 200
Fourth Root of Number of Words: 4.564 4.7
Average Word Length: 4.965 4.6
Word Length SD: 2.588 2.4
No. of Words greater than 5 chars: 149 100
No. of Words greater than 6 chars: 123 80
No. of Words greater than 7 chars: 85 40
No. of Words greater than 8 chars: 53 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 36.167 21.0
Sentence Length SD: 21.567 7.5
Use of Discourse Markers (%): 0.833 0.12
Sentence-Text Coherence: 0.37 0.35
Sentence-Para Coherence: 0.671 0.50
Sentence-Sentence Coherence: 0.108 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 223, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: However,
...f complains about the way the programs. However as more light is shed on the issue and ...
^^^^^^^
Line 9, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: First
...ding the validity of the argument. first, the author asserts about receiving the...
^^^^^
Line 9, column 141, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: There
...t type of complains they are receiving. there might be the possibility that these com...
^^^^^
Line 9, column 405, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Also
... is making the staunch viewers restive. also, author dis not mention how many compla...
^^^^
Line 9, column 517, Rule ID: A_INFINITVE[1]
Message: Probably a wrong construction: a/the + infinitive
...possible only one person is registering the complain multiple times. Moreover, without furth...
^^^^^^^^^^^^
Line 13, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Second
... difficult to draw any conclusion. second, author cites that local businesses has...
^^^^^^
Line 13, column 226, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Also
... local business cancelled the contract. also, one or two local businesses cancelling...
^^^^
Line 13, column 306, Rule ID: AFFECT_EFFECT[6]
Message: Did you mean 'affect'?
Suggestion: affect
...ling the contract does not mean it will effect the station untill a lot of money was i...
^^^^^^
Line 13, column 419, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Also
... it was very lucrative for the station. also, what if few more businesses with big m...
^^^^
Line 17, column 200, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Argument
...ation given along with some other data. argument can be convincing if author has answere...
^^^^^^^^
Line 17, column 617, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: If
...he quantity and content of the program. if author wants to make the argument more ...
^^
Line 17, column 617, Rule ID: SENTENCE_FRAGMENT[1]
Message: “if” at the beginning of a sentence requires a 2nd clause. Maybe a comma, question or exclamation mark is missing, or the sentence is incomplete and should be joined with the following sentence.
...he quantity and content of the program. if author wants to make the argument more ...
^^
Transition Words or Phrases used:
also, but, first, however, if, moreover, regarding, second, so, well, in summary
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 26.0 19.6327345309 132% => OK
Auxiliary verbs: 7.0 12.9520958084 54% => OK
Conjunction : 15.0 11.1786427146 134% => OK
Relative clauses : 3.0 13.6137724551 22% => More relative clauses wanted.
Pronoun: 17.0 28.8173652695 59% => OK
Preposition: 55.0 55.5748502994 99% => OK
Nominalization: 18.0 16.3942115768 110% => OK
Performance on vocabulary words:
No of characters: 2221.0 2260.96107784 98% => OK
No of words: 434.0 441.139720559 98% => OK
Chars per words: 5.11751152074 5.12650576532 100% => OK
Fourth root words length: 4.56428161445 4.56307096286 100% => OK
Word Length SD: 2.66108683165 2.78398813304 96% => OK
Unique words: 212.0 204.123752495 104% => OK
Unique words percentage: 0.488479262673 0.468620217663 104% => OK
syllable_count: 686.7 705.55239521 97% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 2.0 4.96107784431 40% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 2.0 2.70958083832 74% => OK
Conjunction: 2.0 1.67365269461 119% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 18.0 19.7664670659 91% => OK
Sentence length: 24.0 22.8473053892 105% => OK
Sentence length SD: 53.9590894413 57.8364921388 93% => OK
Chars per sentence: 123.388888889 119.503703932 103% => OK
Words per sentence: 24.1111111111 23.324526521 103% => OK
Discourse Markers: 4.44444444444 5.70786347227 78% => OK
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 12.0 5.25449101796 228% => Less language errors wanted.
Sentences with positive sentiment : 3.0 8.20758483034 37% => More positive sentences wanted.
Sentences with negative sentiment : 12.0 6.88822355289 174% => OK
Sentences with neutral sentiment: 3.0 4.67664670659 64% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.178796166285 0.218282227539 82% => OK
Sentence topic coherence: 0.0636997862706 0.0743258471296 86% => OK
Sentence topic coherence SD: 0.121953605107 0.0701772020484 174% => OK
Paragraph topic coherence: 0.131258643153 0.128457276422 102% => OK
Paragraph topic coherence SD: 0.19621229143 0.0628817314937 312% => More connections among paragraphs wanted.
Essay readability:
automated_readability_index: 14.7 14.3799401198 102% => OK
flesch_reading_ease: 47.12 48.3550499002 97% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 12.7 12.197005988 104% => OK
coleman_liau_index: 12.71 12.5979740519 101% => OK
dale_chall_readability_score: 8.17 8.32208582834 98% => OK
difficult_words: 92.0 98.500998004 93% => OK
linsear_write_formula: 14.0 12.3882235529 113% => OK
gunning_fog: 11.6 11.1389221557 104% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
---------------------
Rates: 66.67 out of 100
Scores by essay e-grader: 4.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.