The following is a memorandum from the business manager of a television station.
"Over the past year, our late-night news program has devoted increased time to national news and less time to weather and local news. During this period, most of the complaints received from viewers were concerned with our station's coverage of weather and local news. In addition, local businesses that used to advertise during our late-night news program have canceled their advertising contracts with us. Therefore, in order to attract more viewers to our news programs and to avoid losing any further advertising revenues, we should expand our coverage of weather and local news on all our news programs."
Write a response in which you examine the stated and/or unstated assumptions of the argument. Be sure to explain how the argument depends on these assumptions and what the implications are for the argument if the assumptions prove unwarranted.
The statement about reduction in advertisment and its relation to the weather news looks wise and reasonable at the first glance but if we deleve deeper in details of provided information we could fine rife of holes and assumptions. Whereas they may have some other information that could support this satement, due to the facts that presented, concluding from some complaiments that the weather news could be the reason of decline in advertisement is not reliable which I will explain now.
The first assumption of the statemnets is that due to the facts that the weather news has declined during the last year and there are some complaints about so viewers are not satisfaying with this trend. The writer does not provide any details about the number and frequency of them. It is possible that a few people complaint for several times or generally the number of complaints may be much less that all of the viwers. Another possibility is that satisfied people may not call to acknowledge this change or even they call, there is not any evidence for advocates of this trend. To strenghthen the statement, the author could provide any additional details which shows statistical number for complaints and also refelect the advocates ideas.
Reduction in advertisements may have different reasons but the author does not mention any of them or could not present any discussion about othe rpossibilities. for example, the companies may found another method for advertising which is more economical or effective than the previous type. Also, it is possible that another television suggest some discount for companies to attract them. to support the statement, the writer could hold a survey from differnt companies and ask about this change in the trend or if there is any information it should mention in the statemnet.
In conclusion, although the statement provide attaractive idea and provide different reasons for their idea, it fails to support the argument and provide cogent reasons to persuade reader. In order to strenghthen the argument, it is suggested to provide any additional information about reasons that companies have for changing the trend, hold a survey and questionary about viewers and ask their idea about this change in the weather news.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 11 15
No. of Words: 369 350
No. of Characters: 1862 1500
No. of Different Words: 164 200
Fourth Root of Number of Words: 4.383 4.7
Average Word Length: 5.046 4.6
Word Length SD: 2.741 2.4
No. of Words greater than 5 chars: 130 100
No. of Words greater than 6 chars: 106 80
No. of Words greater than 7 chars: 71 40
No. of Words greater than 8 chars: 54 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 33.545 21.0
Sentence Length SD: 10.121 7.5
Use of Discourse Markers (%): 0.818 0.12
Sentence-Text Coherence: 0.412 0.35
Sentence-Para Coherence: 0.639 0.50
Sentence-Sentence Coherence: 0.176 0.07
Number of Paragraphs: 4 5
Grammar and spelling errors:
Line 5, column 406, Rule ID: ALL_OF_THE[1]
Message: Simply use 'all the'.
Suggestion: all the
...ber of complaints may be much less that all of the viwers. Another possibility is that sat...
^^^^^^^^^^
Line 5, column 512, Rule ID: WHITESPACE_RULE
Message: Possible typo: you repeated a whitespace
Suggestion:
...y not call to acknowledge this change or even they call, there is not any evidenc...
^^
Line 9, column 163, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: For
...y discussion about othe rpossibilities. for example, the companies may found anothe...
^^^
Line 9, column 391, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: To
...discount for companies to attract them. to support the statement, the writer could...
^^
Transition Words or Phrases used:
also, but, first, if, look, may, so, then, whereas, for example, in conclusion
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 13.0 19.6327345309 66% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 18.0 11.1786427146 161% => OK
Relative clauses : 13.0 13.6137724551 95% => OK
Pronoun: 32.0 28.8173652695 111% => OK
Preposition: 42.0 55.5748502994 76% => OK
Nominalization: 20.0 16.3942115768 122% => OK
Performance on vocabulary words:
No of characters: 1904.0 2260.96107784 84% => OK
No of words: 369.0 441.139720559 84% => More content wanted.
Chars per words: 5.15989159892 5.12650576532 101% => OK
Fourth root words length: 4.38284983912 4.56307096286 96% => OK
Word Length SD: 2.78713869871 2.78398813304 100% => OK
Unique words: 166.0 204.123752495 81% => More unique words wanted.
Unique words percentage: 0.449864498645 0.468620217663 96% => OK
syllable_count: 580.5 705.55239521 82% => OK
avg_syllables_per_word: 1.6 1.59920159681 100% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 4.0 4.96107784431 81% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 1.0 2.70958083832 37% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 4.0 4.22255489022 95% => OK
Performance on sentences:
How many sentences: 13.0 19.7664670659 66% => Need more sentences. Double check the format of sentences, make sure there is a space between two sentences, or have enough periods. And also check the lengths of sentences, maybe they are too long.
Sentence length: 28.0 22.8473053892 123% => The Avg. Sentence Length is relatively long.
Sentence length SD: 52.6798974717 57.8364921388 91% => OK
Chars per sentence: 146.461538462 119.503703932 123% => OK
Words per sentence: 28.3846153846 23.324526521 122% => OK
Discourse Markers: 6.0 5.70786347227 105% => OK
Paragraphs: 4.0 5.15768463074 78% => More paragraphs wanted.
Language errors: 4.0 5.25449101796 76% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 5.0 6.88822355289 73% => OK
Sentences with neutral sentiment: 1.0 4.67664670659 21% => More facts, knowledge or examples wanted.
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.102966116907 0.218282227539 47% => OK
Sentence topic coherence: 0.0418435805235 0.0743258471296 56% => OK
Sentence topic coherence SD: 0.0439332575465 0.0701772020484 63% => OK
Paragraph topic coherence: 0.0688630907551 0.128457276422 54% => OK
Paragraph topic coherence SD: 0.0333514549175 0.0628817314937 53% => OK
Essay readability:
automated_readability_index: 17.1 14.3799401198 119% => OK
flesch_reading_ease: 43.06 48.3550499002 89% => OK
smog_index: 8.8 7.1628742515 123% => OK
flesch_kincaid_grade: 14.2 12.197005988 116% => OK
coleman_liau_index: 12.94 12.5979740519 103% => OK
dale_chall_readability_score: 8.41 8.32208582834 101% => OK
difficult_words: 79.0 98.500998004 80% => More difficult words wanted.
linsear_write_formula: 18.5 12.3882235529 149% => OK
gunning_fog: 13.2 11.1389221557 119% => OK
text_standard: 13.0 11.9071856287 109% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.