The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should therefore allocate a greater share of its budget next year to reaching the public through advertising."
Write a response in which you discuss what questions would need to be answered in order to decide whether the recommendation and the argument on which it is based are reasonable. Be sure to explain how the answers to these questions would help to evaluate the recommendation.
In the memo received from the advertising director of the Super Screen Movie Production Company, it is stated that last years report from the marketing team are depicting a decline in the audience of people watching the directed movies. The team wants to allocate a greater share of its budget next year in hopes of reaching the public through advertising. However, before this recommendation can be taken into consideration, the author needs to answer the below mentioned three questions.
Is the note taken even reliable enough to be considered as a direct reason for such a measure? Considering it's from a memo from the advertising director of the brand, it can be perceived in a false way to be towards benefiting the individual herself. Until this suggestion is represented in a board meeting officially to all the members of the community and handled in a formal manner, informal suggestions is a hearsay. Thus making the complete assumption to an end.
Even if the memo consisted of some valuable information, the incompleteness of the content, quoting reports from the last year, might be omitted. Do we know what were the market trends when new releases were made? Is the information complete enough to assume that last year's trends went south? Assuming the movie sales plummeted last year based on incorrect information might just lead to a bigger loss than what already is. For instance, the recession of 2008 lead to quite a big turmoil in almost every industry. The word entertainment was out of the picture and was a serious year to rather improve one's lives than enjoyment. Movie industry was too hit badly when people were too broke to even afford to watch a show. This worldwide economic downfall resulted in the worst breakdown financially, breaking all the records. In scenearios like these, people are expected to not be entertained rather be in a pit of depression and investors lacking money to pitch in.
Lastly, we're not sure what kind of market were the last year's movies more focussed on? Every movie tend to interest people of certain behaviour and surroundings. For instance, a person who loves a jolly good comedy content wouldn't be entrigued in watching the horrors that lie in a haunted home. Thus resulting the low audience rate.
With the information provided by the author, it in inconclusive to the reasons behind the downfall in audience. If any of the above statements prove true, it highly weakens the author's perception and then the statement doesn't hold water. If provided the answers to the mentioned questions, we might be able to lay a claim to raise the budget.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 23 15
No. of Words: 443 350
No. of Characters: 2129 1500
No. of Different Words: 249 200
Fourth Root of Number of Words: 4.588 4.7
Average Word Length: 4.806 4.6
Word Length SD: 2.715 2.4
No. of Words greater than 5 chars: 153 100
No. of Words greater than 6 chars: 112 80
No. of Words greater than 7 chars: 82 40
No. of Words greater than 8 chars: 49 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 19.261 21.0
Sentence Length SD: 6.986 7.5
Use of Discourse Markers (%): 0.391 0.12
Sentence-Text Coherence: 0.251 0.35
Sentence-Para Coherence: 0.468 0.50
Sentence-Sentence Coherence: 0.049 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 5, column 108, Rule ID: IT_IS[6]
Message: Did you mean 'it's' (='it is') instead of 'its' (possessive pronoun)?
Suggestion: it's; it is
... reason for such a measure? Considering its from a memo from the advertising direct...
^^^
Line 5, column 188, Rule ID: IN_A_X_MANNER[1]
Message: Consider replacing "in a false way" with adverb for "false"; eg, "in a hasty manner" with "hastily".
...ector of the brand, it can be perceived in a false way to be towards benefiting the individual...
^^^^^^^^^^^^^^
Line 5, column 367, Rule ID: IN_A_X_MANNER[1]
Message: Consider replacing "in a formal manner" with adverb for "formal"; eg, "in a hasty manner" with "hastily".
...he members of the community and handled in a formal manner, informal suggestions is a hearsay. Thu...
^^^^^^^^^^^^^^^^^^
Line 9, column 603, Rule ID: ONES[1]
Message: Did you mean 'one's'?
Suggestion: one's
...nd was a serious year to rather improve ones lives than enjoyment. Movie industry wa...
^^^^
Line 9, column 649, Rule ID: TOO_TO[1]
Message: Did you mean 'to hit'?
Suggestion: to hit
...ives than enjoyment. Movie industry was too hit badly when people were too broke to eve...
^^^^^^^
Line 13, column 224, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: wouldn't
...n who loves a jolly good comedy content wouldnt be entrigued in watching the horrors th...
^^^^^^^
Line 17, column 178, Rule ID: POSSESIVE_APOSTROPHE[1]
Message: Possible typo: apostrophe is missing. Did you mean 'authors'' or 'author's'?
Suggestion: authors'; author's
...ments prove true, it highly weakens the authors perception and then the statement doesn...
^^^^^^^
Line 17, column 220, Rule ID: EN_CONTRACTION_SPELLING
Message: Possible spelling mistake found
Suggestion: doesn't
...thors perception and then the statement doesnt hold water. If provided the answers to...
^^^^^^
Transition Words or Phrases used:
however, if, lastly, so, then, thus, as to, for instance, kind of
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 25.0 19.6327345309 127% => OK
Auxiliary verbs: 5.0 12.9520958084 39% => OK
Conjunction : 5.0 11.1786427146 45% => More conjunction wanted.
Relative clauses : 6.0 13.6137724551 44% => More relative clauses wanted.
Pronoun: 16.0 28.8173652695 56% => OK
Preposition: 67.0 55.5748502994 121% => OK
Nominalization: 18.0 16.3942115768 110% => OK
Performance on vocabulary words:
No of characters: 2186.0 2260.96107784 97% => OK
No of words: 440.0 441.139720559 100% => OK
Chars per words: 4.96818181818 5.12650576532 97% => OK
Fourth root words length: 4.57997565096 4.56307096286 100% => OK
Word Length SD: 2.77845533518 2.78398813304 100% => OK
Unique words: 250.0 204.123752495 122% => OK
Unique words percentage: 0.568181818182 0.468620217663 121% => OK
syllable_count: 675.9 705.55239521 96% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 6.0 4.96107784431 121% => OK
Article: 6.0 8.76447105788 68% => OK
Subordination: 5.0 2.70958083832 185% => OK
Conjunction: 0.0 1.67365269461 0% => OK
Preposition: 6.0 4.22255489022 142% => OK
Performance on sentences:
How many sentences: 23.0 19.7664670659 116% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 41.9329737929 57.8364921388 73% => OK
Chars per sentence: 95.0434782609 119.503703932 80% => OK
Words per sentence: 19.1304347826 23.324526521 82% => OK
Discourse Markers: 2.82608695652 5.70786347227 50% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 8.0 5.25449101796 152% => OK
Sentences with positive sentiment : 7.0 8.20758483034 85% => OK
Sentences with negative sentiment : 7.0 6.88822355289 102% => OK
Sentences with neutral sentiment: 9.0 4.67664670659 192% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.240615828968 0.218282227539 110% => OK
Sentence topic coherence: 0.0562159431426 0.0743258471296 76% => OK
Sentence topic coherence SD: 0.101068559415 0.0701772020484 144% => OK
Paragraph topic coherence: 0.127042852068 0.128457276422 99% => OK
Paragraph topic coherence SD: 0.102523890241 0.0628817314937 163% => OK
Essay readability:
automated_readability_index: 11.5 14.3799401198 80% => Automated_readability_index is low.
flesch_reading_ease: 60.65 48.3550499002 125% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.5 12.197005988 78% => OK
coleman_liau_index: 11.55 12.5979740519 92% => OK
dale_chall_readability_score: 8.74 8.32208582834 105% => OK
difficult_words: 116.0 98.500998004 118% => OK
linsear_write_formula: 11.0 12.3882235529 89% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
---------------------
Rates: 83.33 out of 100
Scores by essay e-grader: 5.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.