The following is taken from a memo from the advertising director of the Super Screen Movie Production Company.
"According to a recent report from our marketing department, during the past year, fewer people attended Super Screen-produced movies than in any other year. And yet the percentage of positive reviews by movie reviewers about specific Super Screen movies actually increased during the past year. Clearly, the contents of these reviews are not reaching enough of our prospective viewers. Thus, the problem lies not with the quality of our movies but with the public's lack of awareness that movies of good quality are available. Super Screen should, therefore, allocate a greater share of its budget next year to reaching the public through advertising."
The recommendation from advertising director of the super screen movie Production Company highlights the need to increase budget for advertising of the movies to reach a wider audience. The recommendation is based on some observed facts like fewer number of people attending the screening of super screen-produced movies but more number of positive reviews for the same. however, the reasons are not backed by plausible explanations and hence the argument is rife with fallacies.
Firstly, the author has assumed a lack of public awareness of the good-quality movies available. The author based his claim on the fact that fewer number of people attended super screen-produced movie this year than last year. however, there is not data regarding the same. it might be possible that until last year an average of 1000 people watched the movies and this year it has fallen down to 980 people. so the decrease here is only of 20 people which is 2% of the original. hence the change is inconsequential. Also, it might have happened that the present year witnessed more drastic climate changes which lead to people not going out for movies often. so, even if the people knew about the movies releases the bitter conditions prevailing at that time confined them to their homes rather than going out for movies. Had the author mentioned some numbers related to the decrease in people, or that the climatic conditions were the same as other years the claim regarding lack of public awareness would have been convincing.
The author states that the percentage of positive reviews by movie reviewers about super screen movies have increased during the past year. but, the contents of those reviews are not reaching the prospective viewers. The claim sounds unreasonable. I f the percentage of positive reviews increase significantly then obviously more number of people would have watched the super screen movie. but in the first sentence of the argument the author claims that fewer number of people actually watched super screen movie this year. Clearly, there is a mismatch between what the author is trying to say in both the sentences and what the actual interpretations are. it might have happened that the number of positive reviews increases only by a small amount. say only one reviewer reviewed the movie previous year, if this year two reviewers reviewed it the increase is 100%. Though 100% is a huge percent increase but the actual number of reviewers only increased by one and so the reviews are not reaching more people as they are trivial in number.
The author claims that public lack awareness that movies of good quality are available. but it might have happened that the public is aware, but the public has a negative view about the movie because of which they are not watching it. The public might be discontented by some previous super screen movies and so some of them might have decided not to attend super screen movies. hence that raises a doubt on the quality of the movies. is it worth advertising a movie which is condemned by the public? The author should have taken this thoughts into consideration.
hence we can say that the argument is rife with fallacious reasoning. Therefore is it difficult to ascertain the effects of increased advertisement of the movies, it could turn out to be useless. The author could have backed the claims by evidence to make the argument more cogent.
Comments
Essay evaluation report
Attribute Value Ideal
Final score: 3.0 out of 6
Category: Satisfactory Excellent
No. of Grammatical Errors: 0 2
No. of Spelling Errors: 0 2
No. of Sentences: 17 15
No. of Words: 572 350
No. of Characters: 2783 1500
No. of Different Words: 219 200
Fourth Root of Number of Words: 4.89 4.7
Average Word Length: 4.865 4.6
Word Length SD: 2.593 2.4
No. of Words greater than 5 chars: 203 100
No. of Words greater than 6 chars: 127 80
No. of Words greater than 7 chars: 94 40
No. of Words greater than 8 chars: 53 20
Use of Passive Voice (%): 0 0
Avg. Sentence Length: 33.647 21.0
Sentence Length SD: 19.06 7.5
Use of Discourse Markers (%): 0.765 0.12
Sentence-Text Coherence: 0.37 0.35
Sentence-Para Coherence: 0.593 0.50
Sentence-Sentence Coherence: 0.127 0.07
Number of Paragraphs: 5 5
Grammar and spelling errors:
Line 1, column 372, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: However
...umber of positive reviews for the same. however, the reasons are not backed by plausibl...
^^^^^^^
Line 5, column 228, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: However
...roduced movie this year than last year. however, there is not data regarding the same. ...
^^^^^^^
Line 5, column 275, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
..., there is not data regarding the same. it might be possible that until last year ...
^^
Line 5, column 410, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: So
... year it has fallen down to 980 people. so the decrease here is only of 20 people ...
^^
Line 5, column 481, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Hence
... 20 people which is 2% of the original. hence the change is inconsequential. Also, it...
^^^^^
Line 5, column 481, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: hence,
... 20 people which is 2% of the original. hence the change is inconsequential. Also, it...
^^^^^
Line 5, column 661, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: So
... people not going out for movies often. so, even if the people knew about the movi...
^^
Line 9, column 141, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: But
...es have increased during the past year. but, the contents of those reviews are not ...
^^^
Line 9, column 391, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: But
...ld have watched the super screen movie. but in the first sentence of the argument t...
^^^
Line 9, column 659, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: It
...nd what the actual interpretations are. it might have happened that the number of ...
^^
Line 9, column 752, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Say
...views increases only by a small amount. say only one reviewer reviewed the movie pr...
^^^
Line 9, column 1025, Rule ID: ADJECTIVE_IN_ATTRIBUTE[1]
Message: A more concise phrase may lose no meaning and sound more powerful.
Suggestion: trivial
...re not reaching more people as they are trivial in number. The author claims that public lac...
^^^^^^^^^^^^^^^^^
Line 13, column 89, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: But
...t movies of good quality are available. but it might have happened that the public ...
^^^
Line 13, column 380, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Hence
...ided not to attend super screen movies. hence that raises a doubt on the quality of t...
^^^^^
Line 13, column 380, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: hence,
...ided not to attend super screen movies. hence that raises a doubt on the quality of t...
^^^^^
Line 13, column 436, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Is
...s a doubt on the quality of the movies. is it worth advertising a movie which is c...
^^
Line 13, column 531, Rule ID: THIS_NNS[1]
Message: Did you mean 'these'?
Suggestion: these
...he public? The author should have taken this thoughts into consideration. hence...
^^^^
Line 17, column 1, Rule ID: UPPERCASE_SENTENCE_START
Message: This sentence does not start with an uppercase letter
Suggestion: Hence
... this thoughts into consideration. hence we can say that the argument is rife wi...
^^^^^
Line 17, column 1, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: hence,
... this thoughts into consideration. hence we can say that the argument is rife wi...
^^^^^
Line 17, column 71, Rule ID: SENT_START_CONJUNCTIVE_LINKING_ADVERB_COMMA[1]
Message: Did you forget a comma after a conjunctive/linking adverb?
Suggestion: Therefore,
...ment is rife with fallacious reasoning. Therefore is it difficult to ascertain the effect...
^^^^^^^^^
Transition Words or Phrases used:
actually, also, but, first, firstly, hence, however, if, regarding, so, then, therefore
Attributes: Values AverageValues Percentages(Values/AverageValues)% => Comments
Performance on Part of Speech:
To be verbs : 27.0 19.6327345309 138% => OK
Auxiliary verbs: 13.0 12.9520958084 100% => OK
Conjunction : 11.0 11.1786427146 98% => OK
Relative clauses : 17.0 13.6137724551 125% => OK
Pronoun: 37.0 28.8173652695 128% => Less pronouns wanted
Preposition: 70.0 55.5748502994 126% => OK
Nominalization: 12.0 16.3942115768 73% => OK
Performance on vocabulary words:
No of characters: 2857.0 2260.96107784 126% => OK
No of words: 572.0 441.139720559 130% => OK
Chars per words: 4.99475524476 5.12650576532 97% => OK
Fourth root words length: 4.89045207381 4.56307096286 107% => OK
Word Length SD: 2.64280794523 2.78398813304 95% => OK
Unique words: 233.0 204.123752495 114% => OK
Unique words percentage: 0.407342657343 0.468620217663 87% => More unique words wanted or less content wanted.
syllable_count: 878.4 705.55239521 124% => OK
avg_syllables_per_word: 1.5 1.59920159681 94% => OK
A sentence (or a clause, phrase) starts by:
Pronoun: 5.0 4.96107784431 101% => OK
Article: 12.0 8.76447105788 137% => OK
Subordination: 3.0 2.70958083832 111% => OK
Conjunction: 4.0 1.67365269461 239% => Less conjunction wanted as sentence beginning.
Preposition: 0.0 4.22255489022 0% => More preposition wanted as sentence beginning.
Performance on sentences:
How many sentences: 30.0 19.7664670659 152% => OK
Sentence length: 19.0 22.8473053892 83% => The Avg. Sentence Length is relatively short.
Sentence length SD: 46.1404739175 57.8364921388 80% => OK
Chars per sentence: 95.2333333333 119.503703932 80% => OK
Words per sentence: 19.0666666667 23.324526521 82% => OK
Discourse Markers: 2.9 5.70786347227 51% => More transition words/phrases wanted.
Paragraphs: 5.0 5.15768463074 97% => OK
Language errors: 20.0 5.25449101796 381% => Less language errors wanted.
Sentences with positive sentiment : 14.0 8.20758483034 171% => OK
Sentences with negative sentiment : 11.0 6.88822355289 160% => OK
Sentences with neutral sentiment: 5.0 4.67664670659 107% => OK
What are sentences with positive/Negative/neutral sentiment?
Coherence and Cohesion:
Essay topic to essay body coherence: 0.278657514118 0.218282227539 128% => OK
Sentence topic coherence: 0.076383615635 0.0743258471296 103% => OK
Sentence topic coherence SD: 0.0963795900201 0.0701772020484 137% => OK
Paragraph topic coherence: 0.166735952936 0.128457276422 130% => OK
Paragraph topic coherence SD: 0.104292041301 0.0628817314937 166% => OK
Essay readability:
automated_readability_index: 11.6 14.3799401198 81% => Automated_readability_index is low.
flesch_reading_ease: 60.65 48.3550499002 125% => OK
smog_index: 3.1 7.1628742515 43% => Smog_index is low.
flesch_kincaid_grade: 9.5 12.197005988 78% => OK
coleman_liau_index: 11.66 12.5979740519 93% => OK
dale_chall_readability_score: 7.51 8.32208582834 90% => OK
difficult_words: 106.0 98.500998004 108% => OK
linsear_write_formula: 12.0 12.3882235529 97% => OK
gunning_fog: 9.6 11.1389221557 86% => OK
text_standard: 12.0 11.9071856287 101% => OK
What are above readability scores?
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Rates: 50.0 out of 100
Scores by essay e-grader: 3.0 Out of 6
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Note: the e-grader does NOT examine the meaning of words and ideas. VIP users will receive further evaluations by advanced module of e-grader and human graders.